Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Technical Debt, Developer Backlog, Developer Productivity, Software Engineering, Change Failure Rate, MTTR, Lead Time to Deployment, Production, Agile Project Management,
    Business,  Developer Content,  Education,  Propelo,  Technology

    What Is Technical Debt? A Complete Overview

    November 2, 2022 /

    Previously published the reasons why some take on debt — intentional or unintentional — on Propelo.AI Small risks can sometimes equal big gains, and many consider technical debt a risk that they are willing to embrace in order to get ahead. But what is technical debt, and how risky can it truly be?  At its core, technical debt is a tradeoff that engineering organizations make in order to deliver software on time, or to stay ahead of the competition. It’s essentially a set of activities, foregone due to time constraints of release schedules and prioritization.  These activities could range from features that are frequently dropped from release to release, because they don’t…

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    The Vault, Examiner, Digital Marketing, Digital Marketing Conference, Conference, Content Marketing, Content Development, Advanced DiscoverNet, DMFB, Digital Marketing for Business, Digital Marketing Solutions, DMFB 2014, North Carolina, Raleigh, Trade Shows, Seminars,

    Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

    January 6, 2014
    The Vault, Examiner, Pros and Cons Marketing, #IDontLikeWhen, Time Wasters, Serious Business, #TBH, #ToBeHonest, Bad Clients, I don’t like When, Monologue, Power of the Hashtag, Professional vs Novice, Rant, Small Business, Social Branding, Social Conversation, Social Media, Social Networking, Brand Persona, TBH, To Be Honest

    #IDontLikeWhen: A Marketer’s Rant

    May 24, 2013
    Pilar Sanders El-De, the NFL,#MoorishLivesMatter,Controversy,Deion Sanders,Examiner,Moorish American,NFL,Pilar Biggers Sanders Love El-Dey,Power of the Hashtag,Social Media,The Sabir Bey Show,The Vault,TMZ, Domestic Violence, Divorce

    Pilar Sanders El-Dey returns to Sabir Bey Show challenges TMZ, the NFL and more

    September 14, 2015
  • Story Metrics, Agile Velocity, Developer Productivity, DORA Metrics, SPACE Metrics, SPACE Framework, Engineering Intelligence, Engineering Excellence,
    Business,  Developer Content,  Propelo,  Technology

    Agile Velocity – Good Metric, Use With Caution

    June 20, 2022 /

    The Do’s and Don’ts of Using Velocity in Agile | Previously published to Propelo.AI Agile velocity is a very simple concept that software development teams use to gauge how many tasks can be performed, or completed, on average within a given timeframe. Unfortunately, while it can be extremely useful within the field of project management, it can also be very detrimental if used incorrectly. According to Youtuber Gary Tsang, Your Agile Coach, “Agile velocity is one of the most popular software development metrics in the world. When used for an agile team’s sprint capacity planning, it can be extremely powerful. But some people, some organizations and some teams use it for…

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    ‘Independents: The Industry Cowboys’ featured insights from Walter Williams, Sr.

    April 7, 2015
    The Vault, Examiner, Always Connected, Connected Devices, IoT, Internet of Things, Warables, Geo-Locational Marketing, GPS, QR Codes, Quick Response, Brand Awareness, Brand SOcial, Social Branding, Breaking News, Push Notifications, Call-to-Action, CTA, Digitial Marketing, Discounts, Incentive Marketing, Loyalty Programs, Loyalty Marketing, Early Adopters, Incentive Marketing, Experiential Marketing, Chat Bots, Internet Marketing, MadMimi, Trumpia, Microblogs, Mobile Advertising, Mobile Marketing, Omnichannel Marketing, Multichannel Marketing, Mobile Presence, Personalization, Remark-a-Mobile, ReverbNation, Shorty Produkshins, Shorty Productions, SMS, Specials, Subscription,

    What’s the difference? Mobile Marketing VS Mobile Marketing

    June 11, 2013
    Android,challenge,Digital Gadgetry,Digital Pivot,iOS,Matt Foster,Mobile App,Mobile Competition,Scot Malloy,Socia,lSocial Branding,Whoz Top, Brand Competitively, Competitive Apps, Challenges,

    Brand Competitively: New App Allows for Easy Social Competitions

    October 30, 2015
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