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As Traditional Media Consumption Shifts, So Do Trends in Social Media Engagement Strategies
A recent study by PQ Media, a market research agency focused on competitive intelligence as it relates to some of today’s top media and technology organizations, disclosed findings that highlight the future of traditional media and how the shift is being led by a highly social Gen-X crowd. Their reports show that 2.1 percent of all traditional media consumption is sure to decrease by 2019. Of course, this figure is conservative. Millennials are known for influencing tech innovations in the workplace. But, the Gen-X audience is the true leader in digital media interests. They spend more than 25.3 hours a week on average, consuming “doubled-up” digital media content. This consumption…
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Vidyo, Inc. Teams up with Genesys AppFoundry for Interactive Video Service Experience
Previously Published to TMC Net’s Omni-Channel Experience Vidyo recently announced that its patented video conferencing technology will become part of a new marketplace, Genesys AppFoundry, which is poised to provide brands with innovative customer experience solutions. This partnership will allow businesses to enter face-to-face conversation with Genesys contact center agents, providing live human interaction to the customer service experience. “Today, 75 percent of customer journeys start on mobile, web or social and this trend is only accelerating,” said Merijn te Booij, Executive Vice President of Product and Solution Strategy at Genesys. “Response to this digital imperative is increasingly important for companies competing on the battleground of customer experience.” Most businesses…
