• "Shop of the Future,"Brand Awareness,Brand Story,Brick-and-Mortar,Department Stores,Experiential Marketing,Fashion,Fashion Technology,Fit-Out,Herald Square,Interactive Experience,Jeremy Bergstein,macys,Manhattan,Oscar Feldenkreis,Perry Ellis,Storytelling,The Science Project
    Business,  DigitalPivot,  Technology

    Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience

    Previously Published to TalentZoo’s Digital Pivot A reawakening of the Perry Ellis brand drives innovation into the future of fashion automation, personalizing new interactive experiences that engage clientele from all over the world. A step forward in disrupting the retail industry, Perry Ellis debuts the “Shop of The Future” at Macy’s Department Stores, starting with the flagship prototype in Manhattan’s Herald Square. Utilizing technology-driven brand awareness strategies, shoppers are captivated through the interactive environment and immersed in the brand’s story. A brand, most amongst the Prepster Hip Hop audience of the 1990s, indeed has a story to tell. Internationally acclaimed, this now men’s clothing line reflects legacy and distinction amongst…

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