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Technavio predicts significant trends in television ad-spending through 2019
PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…
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5 Necessary Elements for Effective Mobile App Development
PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT It’s okay if your company still has no mobile presence. What’s more important is that you are ready to redeem yourself now. It’s better late than never. And as late bloomers are beginning to understand the importance of branding in mobile, especially in 2016, joining the ranks of millions of businesses taking advantage of the mobile economy is probably one of the smartest things you can do. Snapp, an app development platform for mobile presences, recently highlighted five tips to build a successful app for your small to medium business. We at Digital Pivot elaborated on each item. We found them to be very beneficial to your…
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Study Shows Mobile Incentives & Convenience Influence Shopping Habits
PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT A recent Scanbuy Shopper Survey breaks down how mobile influences consumer shopping behaviors. In fact, numbers say that 89% of consumers actually use their mobile while shopping. A control group of 19K proved that incentives still rock the world of sales. Consumers showed Scanbury that, as a majority, they prefer mobile couponing. They especially enjoy receiving coupons while on premises at their favorite stores. Receiving coupons upon entry entices the compulsive behavior of each customer and encourages more spending while in the store. Many times, customers set a bar for how much they can or will spend upon visit. And, because deals aren’t…
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All Cycles Lead to Unified Customer Service, Enhanced by Automation
PREVIOUSLY PUBLISHED TO TMC NET’S REAL-TIME COMMUNICATIONS Survata Research Partners recently carried out a survey on behalf of FollowAnalytics and Gigaom Research on mobile app utilization by enterprise users. A focus group of 450 mobile marketers was surveyed on their mobile activity and the results of mobile marketing in 2015. To better understand the priorities and needs of marketers across some of the world’s most leading brands, the survey sought to find the root of potential issues, as brands adopt “mobile-first and omnichannel” business practices. The goal of this survey was to find new ways to “improve the customer experience, while creating long- term customer value and loyalty,“ elements that…
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Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…
