Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Ad Spending,Archives,Digital Marketing Solutions,Digital Media,Examiner,Internet Marketing Orlando,Internet Marketing Punxsutawney,Market Projection,Market Trends,Marketing Trends,Mobile Advertising,Mobile Marketing,Omnichannel Marketing,Streaming TV,Technavio,Technology,Television Ad Spending,The Vault,Traditional Media
    Examiner & Beyond!,  Business,  Technology

    Technavio predicts significant trends in television ad-spending through 2019

    April 3, 2016 /

    PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…

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    Branding 101,Continuity,Elements of Internet Marketing,Examiner,Jessica Abraham,Jessica N Abraham,Search Engine Optimization,SEO,Shorty Produkshins,Social Branding,The Vault

    Elements of Internet Marketing: Continuity

    November 12, 2013
    Brand Mangement,Branding,Collaboration,Content Development,Content Management Systems,Content Scheduling,Digital Asset Management,Examiner,Internet Marketing,Rebranding,Remote Teams,Shutterstock,The Vault,Unified Communications,Web Assets,Web Design,WebDam

    WebDAM’s Brand Connect shatters industry with visual content management features

    May 6, 2016
    The Vault, Examiner, Pros and Cons Marketing, #IDontLikeWhen, Time Wasters, Serious Business, #TBH, #ToBeHonest, Bad Clients, I don’t like When, Monologue, Power of the Hashtag, Professional vs Novice, Rant, Small Business, Social Branding, Social Conversation, Social Media, Social Networking, Brand Persona, TBH, To Be Honest

    #IDontLikeWhen: A Marketer’s Rant

    May 24, 2013
  • Contests,Content Development, Tech News, Technology, Technology News, Content, Customer Experience,Demand,Digital Pivot,Downloads,Exclusivity,Gamification,Giveaways,Incentive-Based Selling,Interaction,Marketing,Mobile Advertising,Mobile App Development,Mobile Marketing,Niche Markets,Personalization,Popularity,Sales,Sampling,Stud,ySurvey,Talent Zoo,Technology,Testing,U,IUser Experience,UX,Compulsive Behavior,Connected Devices,Consumer Interests,Convenience,Couponing,Digital Pivote,Commerce,Exclusive Offers,Locational Shopping,Maryann Moschides,Mobile Advertising,Mobile Incentives,Personalized Experiences,Scanbury Shopper Survey,Shopper Experience,Shopping Habits,Study,Talent Zoo,Behavioral Analysis, Personality Types, Personality Traits,Technology News, DIgital Pivot, Tech, Technology News, Technology,
    Business,  DigitalPivot,  Technology

    5 Necessary Elements for Effective Mobile App Development

    February 9, 2016 /

    PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT It’s okay if your company still has no mobile presence. What’s more important is that you are ready to redeem yourself now. It’s better late than never. And as late bloomers are beginning to understand the importance of branding in mobile, especially in 2016, joining the ranks of millions of businesses taking advantage of the mobile economy is probably one of the smartest things you can do. Snapp, an app development platform for mobile presences, recently highlighted five tips to build a successful app for your small to medium business. We at Digital Pivot elaborated on each item. We found them to be very beneficial to your…

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    Managing remote teams with DISC

    July 13, 2019
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,

    Using DISC for Building Global Markets, Part 1

    January 19, 2019
    Vending Machines, Hair Extensions, Fashion, Beauty, Franchise, Uber, Crowdsourcing, Product Demand, The Mane Vendor, Digital Pivot, Technology, Technology News, Crowd Sourcing Hair Extensions, Hair Sourcing, Uber of Hair and Fashion, Mane Company, Mane Vendor,Marcella Ellis,

    Spiraled and Pulled Back: ‘Manely’ Inspired by Uber

    September 1, 2015
  • Contests,Content Development, Tech News, Technology, Technology News, Content, Customer Experience,Demand,Digital Pivot,Downloads,Exclusivity,Gamification,Giveaways,Incentive-Based Selling,Interaction,Marketing,Mobile Advertising,Mobile App Development,Mobile Marketing,Niche Markets,Personalization,Popularity,Sales,Sampling,Stud,ySurvey,Talent Zoo,Technology,Testing,U,IUser Experience,UX,Compulsive Behavior,Connected Devices,Consumer Interests,Convenience,Couponing,Digital Pivote,Commerce,Exclusive Offers,Locational Shopping,Maryann Moschides,Mobile Advertising,Mobile Incentives,Personalized Experiences,Scanbury Shopper Survey,Shopper Experience,Shopping Habits,Study,Talent Zoo,Behavioral Analysis, Personality Types, Personality Traits,Technology News, DIgital Pivot, Tech, Technology News, Technology,
    Business,  DigitalPivot,  Technology

    Study Shows Mobile Incentives & Convenience Influence Shopping Habits

    January 26, 2016 /

    PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT A recent Scanbuy Shopper Survey breaks down how mobile influences consumer shopping behaviors. In fact, numbers say that 89% of consumers actually use their mobile while shopping. A control group of 19K proved that incentives still rock the world of sales. Consumers showed Scanbury that, as a majority, they prefer mobile couponing. They especially enjoy receiving coupons while on premises at their favorite stores. Receiving coupons upon entry entices the compulsive behavior of each customer and encourages more spending while in the store. Many times, customers set a bar for how much they can or will spend upon visit. And, because deals aren’t…

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    Predictions for Real Estate 2016: How Agents and Facilities Managers Will Benefit

    December 22, 2015
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Easter, Gifting, Office, Corporate Relations,

    Fill your Easter Baskets with Personality-based Ideas

    April 17, 2019
    Announcements, Launch, Robocast, Automation, SEO, Automating Social, Technology, The Vault, Browsing,

    Look, Ma! No hands! | Robocast: Automating Social

    April 18, 2015
  • Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,
    Business,  Technology,  TMC Net Contributions

    All Cycles Lead to Unified Customer Service, Enhanced by Automation

    November 30, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S REAL-TIME COMMUNICATIONS Survata Research Partners recently carried out a survey on behalf of FollowAnalytics and Gigaom Research on mobile app utilization by enterprise users. A focus group of 450 mobile marketers was surveyed on their mobile activity and the results of mobile marketing in 2015. To better understand the priorities and needs of marketers across some of the world’s most leading brands, the survey sought to find the root of potential issues, as brands adopt “mobile-first and omnichannel” business practices. The goal of this survey was to find new ways to “improve the customer experience, while creating long- term customer value and loyalty,“ elements that…

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    Study Shows Mobile Incentives & Convenience Influence Shopping Habits

    January 26, 2016
    Brand Awareness,Brand Engagement,Brand Loyalty,Brand Trust,Branding 101,Call to Action,Content,Contests,Coversation,Cross-Promotions,Elements of Internet Marketing,Examiner,Funeling,Funnelling,Giveaways,Incentives,Internet Marketing,Internet Marketing Orlando,Jessica Abraham,Jessica N Abraham,Marketing 101,Press Opportunity,Privilege,Public Relations,Sales,Search Engine Optimization,SEO,Shorty ProductionsShorty Produkshins,promotional marketing, POP Marketing,Signups,Sponsorships,Storytelling,Examiner,The Vault,Viral MarketingWeb TrafficWord of Mouth,

    Elements of Internet Marketing: Incentives

    October 14, 2013
    Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

    Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency

    November 16, 2015
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    Apple, iPad, iPhone, FAANG, The Vault, Examinier, Announcements, Launch, CES, HandScape, HandyCase, Technology, Tech News, Innovative, Mobile Device, Multisensory, Touch Screen,

    See-Through Technology Features New Possibilities

    October 13, 2015
    Executive Leadership, Empowerment, Business Plans, Career Development, Clients, Partnerships

    5 Reasons Every CEO Should Keep Their Resume Updated

    July 10, 2019
    Workforce Optimization, Human Resources, Employee Relations, Predictive Hiring, Duplicating top Talent, DISC Personality Types, Personality Traits, Behavioral Analysis, DISC Insights, Employee Relations, Retention, Turnover

    Using DISC for Workforce Optimization

    February 7, 2019
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