Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Consider SEO & SEM Bones, Social Media the Soul That Embraces

    March 7, 2020 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed. Now, we can…

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    Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

    Benchmark performance for sales excellence with DISC

    September 2, 2019
    BearTek, Gloves, Bluetooth, Controller, GoPro, Finger Trigger, Shark Tank, Technology News, Technology, Digital Pivot, Talent Zoo, Smart Gloves, World's Smartest Gloves, GoPro, Gen II, Tarik Rodgers, Blue Infusion Technologies, Tech News, Wearables, IoT, duraTOUCH, Internet of Things, Cold-Proof Gloves, Text in the Snow,

    World’s First Smartgloves Make All Other Gloves Obsolete

    February 11, 2016
    Lifeprint,Augmented Reality,Connected Devices,Content Development,Digital Pivot,Innovative Media,Instant Pictures,IoT,Internet of Things,Media,Motion Pictures,Movies,Photography,Polaroid 2016,Talent Zoo,Technology,Technology News,Announcements, GoPro, Live Streaming, Twitch, Gamification, Comic-Con, Examiner, The Vault, Microsoft,Live, Live Events, Live Video, Strategic Partnerships, Video Content, XBox Live, Xbox One,

    Photography Changed Forever: A Bandwagon Even Mr. Walt Disney Would Jump On!

    December 29, 2015
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Career Development,  Technology,  TMC Net Contributions

    BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

    December 3, 2015 /

    Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary to understand how every movement in the process can affect…

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    Early Childhood Reading, Literacy Program, Development, NICU, Neonatal Clinic,

    Cincinnati Children’s develops new programs to improve child literacy | Addresses early concerns, provides intervention.

    March 31, 2021
    Reading Challenge,childhood development,childhood education,Children,Content,Contest,dr seuss,dr suess,Early Childhood Development,Early Childhood Education,Early Childhood Literacy,Education,english,Examiner,Fort Pierce,learn to read,macys,market research,marketing research,new kensington,one fish two fish red fish blue fish,Orlando,Pittsburgh,Punxsutawney,Social Contest,The Vault,Viral Marketing

    Marketing for Change: Only 1-in-3 parents read to their children, 8 and under

    June 21, 2013
    Career Development,certification,Continued Studies,Continuing Education, Workforce Optimization,Team Development, Growth, Transformation,Discipline,Education,Executive,Boss vs Leader,Executive Leadership,Professional Development,Self-Help,TalentZoo,Training,

    Don’t Forget to Be a Lifelong Student

    October 23, 2015
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    "Shop of the Future,"Brand Awareness,Brand Story,Brick-and-Mortar,Department Stores,Experiential Marketing,Fashion,Fashion Technology,Fit-Out,Herald Square,Interactive Experience,Jeremy Bergstein,macys,Manhattan,Oscar Feldenkreis,Perry Ellis,Storytelling,The Science Project

    Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience

    November 10, 2015
    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    Health Apps Show Rapid Adoption, Promoting a Healthier Lifestyle Through Usage

    December 23, 2015
    Workforce Optimization, Work from Home, remote workforce, Unified COmmunications, Web RTC, Employee Retention, Corporate Culture,

    Improving the Corporate Culture | How to optimize your workforce from a distance

    December 23, 2020
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency

    November 16, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Moving from leadership in the beverage industry to America’s largest advertising firm, Wendy Clark will be leaving the position of President for Sparkling Brands and Strategic Marketing at Coca-Cola for the position of CEO at DDB North America. Clark has an impressive resume; she was behind the success of Coca-Cola’s Facebook presence – the largest for any brand in social media—and advised Hillary Clinton on her marketing and social media presence during a presidential campaign. The 44 year-old executive, who has spent the last 7 years at Coca-Cola, was personally targeted by Chuck Brymer, DDB Worldwide’s CEO. Brymer was CEO at Interbrand in…

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    Advanced Fast Healthcare Interoperability Resources,Android,Danbury Hospital,Dublin Web Summit,Electronic Health Records,ensa,Health,Health Accessory,Healthcare IT,Healthcare Solutions,Healthcare Technologies,HIPPA Compliant,iOS,Mike Gerstenfeld,SmartwatchWellness,Yale School of Medicine, HIT, Digital Gadgetry, Health and Wellness, Health & Wellness,

    HIPPA-Compliant ensa: A New Accessory for Your Health

    November 3, 2015
    DORA Metrics -- The State of DevOps 2022, DORA Metrics, Development Velocity, Deployment Frequency, Lead time to Change, MTTR, Mean time to resolution, Change Failure Rate, Reliability, SPACE Framework, Developer Productivity Engineering, Jellyfish, Sleuth, LinearB,

    Startup Obtains Industry-Leading Certification, Continues Focus On The Future Of Engineering Excellence

    November 11, 2022
    Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020
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