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European Brand Expansion: Is it in your brand’s future Marketing Plan?
PREVIOUSLY PUBLISHED ON EXAMINER Does your brand appeal to an International consumer base? Does your brand entail Online distribution? How well do you know your European audiences? The time for Brand Expansion could be just around the corner. In recent reports by InternetRetailer.com, 2012 and 2013 has been showing incredible leaps in the funneling process to convert consumers into actual customers by Europeans, as compared to those of us in the “Western World.” Apparently, while a “fragmented” demographic exists, the ready consumer base in Europe is much larger than in America. Yet, it is growing at a rate equivalent to our own, which means an even larger mass of consumers,…
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Call to Action: Make THEM do what YOU want them to do!
PREVIOUSLY PUBLISHED ON EXAMINER Today, nearly everybody has a social presence, a website, a blog. Yet, there are so many consumers who are never converted into customers. The brand is then discouraged by the “Power of Social” and what great possibilities can be brought through Viral. So, what’s going on? What is being done wrong that could better create sales and conversions for the brand and increase bank account registers at the same time? Whether your content is “on point” or not, whether it’s elaborate or not… whether your content is optimized OR NOT, you more than likely aren’t going to convert consumers without a “Call to Action.” What is…
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