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Elements of Internet Marketing: Brand Social
PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Branding Social”. Enjoy! As you have noticed in earlier articles, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how archetypes and branding are what actually dictates the direction in…
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Elements of Internet Marketing: The importance of the press release
PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Press Releases”. Enjoy! We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to…
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Elements of Internet Marketing: Incentives
PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Incentives.” Enjoy! Everyone likes “FREE.” As a matter of fact, it is pretty likely that nobody is going to turn down “free.” At the same time, most of our modern society hates doing anything for free… including giving up personal information. This reason comes from past abuse from naive and unethical businesses.…
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Elements of Internet Marketing: BrandYOU
PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “BrandYou”. Enjoy! BrandYOU! Yes, this is a very important topic. I am glad to be writing about it “on demand.” I have covered this topic many, many times within my articles. But, this topic is the most important one that we can ever cover. The reason behind that is that whether…
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Lack of Social: So Many Businesses are STILL Doing it Wrong!
PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established client base and list of potential consumers collected by businesses…
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