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Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019
PREVIOUSLY PUBLISHED TO THE EXAMINER According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019. We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets. Reflected through a 7.3 percent rise in digital…
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2016 Predictions in Mobile Trending by Appery.io
Previously Published on TalentZoo’s Digital Pivot Who better to make predictions about top trends in mobile app development for 2016 than the development platform Appery themselves? Appery.io has been widely received amongst small to enterprise businesses, with over 300,000 developers and counting. Encouraging productivity in the workspace by facilitating collaboration, communication, and cross-platform connectivity, Appery gives well-educated insight into what we can expect to see in the upcoming year. This comes with the estimation that by 2020, we will also see over 26 billion IoT devices connecting professionals across enterprises all over the world. 1. “Hybrid HTML5 development will gain enterprise momentum.” Appery points out that native apps are much more…
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Study Reveals How to Digitally Influence Consumer Behavior and Sales
Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…
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A Marketer’s Nightmare: Content Block
PREVIOUSLY PUBLISHED ON EXAMINER You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING. You try, you try, you try and still — you come up with nothing. Content block! It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need…
