Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • "Shop of the Future,"Brand Awareness,Brand Story,Brick-and-Mortar,Department Stores,Experiential Marketing,Fashion,Fashion Technology,Fit-Out,Herald Square,Interactive Experience,Jeremy Bergstein,macys,Manhattan,Oscar Feldenkreis,Perry Ellis,Storytelling,The Science Project
    Business,  DigitalPivot,  Technology

    Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience

    November 10, 2015 /

    Previously Published to TalentZoo’s Digital Pivot A reawakening of the Perry Ellis brand drives innovation into the future of fashion automation, personalizing new interactive experiences that engage clientele from all over the world. A step forward in disrupting the retail industry, Perry Ellis debuts the “Shop of The Future” at Macy’s Department Stores, starting with the flagship prototype in Manhattan’s Herald Square. Utilizing technology-driven brand awareness strategies, shoppers are captivated through the interactive environment and immersed in the brand’s story. A brand, most amongst the Prepster Hip Hop audience of the 1990s, indeed has a story to tell. Internationally acclaimed, this now men’s clothing line reflects legacy and distinction amongst…

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    Marketing for Change: Only 1-in-3 parents read to their children, 8 and under

    June 21, 2013 /

    PREVIOUSLY PUBLISHED ON EXAMINER In a world where technology is so evolved that everything is possible, why are our children becoming more corrupted, lacking morals, becoming more spoiled, lacking conscious, etc.? Does it have to do with how we are raising them? Does it have to do with the minimum bonding time we are spending with them and in being the first teachers in their life? A new survey reports that “only one-in-three parents read bedtime stories at night…Children are more likely to spend time with TV or Video Games than books.” And, here lies the problem. Lack of bonding and discipline can lead to an increase in independence, but…

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