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Stupid Cancer’s Instapeer App supports young adult cancer victims via “Social”
PREVIOUSLY PUBLISHED ON EXAMINER Stupid Cancer. That’s what it is. We hate that it exists. An organization has created a name for itself based on this ideal. Stupid Cancer is a “dominant youth cancer non-profit in the US,” and they have recently created a product that will change the way we turn to others for support in the fight against cancer. Stupid Cancer has launched a crowdfunding campaign for a new mobile health app, “bringing one-on-one peer connection into the 21st century for 20 million Americans affected by young adult cancer.” This set-to-be awesome mobile app is calling itself Instapeer, and it’s free! According to the Institute of Medicine, we…
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Marketing for Change: Only 1-in-3 parents read to their children, 8 and under
PREVIOUSLY PUBLISHED ON EXAMINER In a world where technology is so evolved that everything is possible, why are our children becoming more corrupted, lacking morals, becoming more spoiled, lacking conscious, etc.? Does it have to do with how we are raising them? Does it have to do with the minimum bonding time we are spending with them and in being the first teachers in their life? A new survey reports that “only one-in-three parents read bedtime stories at night…Children are more likely to spend time with TV or Video Games than books.” And, here lies the problem. Lack of bonding and discipline can lead to an increase in independence, but…
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European Brand Expansion: Is it in your brand’s future Marketing Plan?
PREVIOUSLY PUBLISHED ON EXAMINER Does your brand appeal to an International consumer base? Does your brand entail Online distribution? How well do you know your European audiences? The time for Brand Expansion could be just around the corner. In recent reports by InternetRetailer.com, 2012 and 2013 has been showing incredible leaps in the funneling process to convert consumers into actual customers by Europeans, as compared to those of us in the “Western World.” Apparently, while a “fragmented” demographic exists, the ready consumer base in Europe is much larger than in America. Yet, it is growing at a rate equivalent to our own, which means an even larger mass of consumers,…
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