Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Engineering Intelligence: What are engineering analytics? Engineering Excellence, Developer Productivity Engineering, SPACE Framework, Agile Project Management, DORA Metrics,
    Technology,  Business,  Career Development,  Developer Content,  Propelo

    What Are Engineering Analytics?

    November 3, 2022 /

    Previously published to Propelo.AI on the future of data and engineering excellence Data is propelling new business. And its impact on the business community has, in a way, become an art form. And the art of understanding business data, or business intelligence (BI), is centered on a company’s ability to read, transform, optimize and present this data between both technical and non-technical teams. As a result, it empowers businesses to improve operations, optimize internal processes and evolve their workforce in ways they have never done before.  Engineering teams can make that happen. In fact, they are in a better position to drive data within the enterprise space than most other departments. They…

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    Instacart and Target Partner for Shopping, Delivery in One Hour or Less

    December 1, 2015
    Android,challenge,Digital Gadgetry,Digital Pivot,iOS,Matt Foster,Mobile App,Mobile Competition,Scot Malloy,Socia,lSocial Branding,Whoz Top, Brand Competitively, Competitive Apps, Challenges,

    Brand Competitively: New App Allows for Easy Social Competitions

    October 30, 2015
    These 5 altcoins should help everyone weather Crypto winter.

    5 Coins on the Ethereum Blockchain to Watch During This Altcoin Cycle

    June 3, 2020
  • Technical Debt, Developer Backlog, Developer Productivity, Software Engineering, Change Failure Rate, MTTR, Lead Time to Deployment, Production, Agile Project Management,
    Business,  Developer Content,  Education,  Propelo,  Technology

    What Is Technical Debt? A Complete Overview

    November 2, 2022 /

    Previously published the reasons why some take on debt — intentional or unintentional — on Propelo.AI Small risks can sometimes equal big gains, and many consider technical debt a risk that they are willing to embrace in order to get ahead. But what is technical debt, and how risky can it truly be?  At its core, technical debt is a tradeoff that engineering organizations make in order to deliver software on time, or to stay ahead of the competition. It’s essentially a set of activities, foregone due to time constraints of release schedules and prioritization.  These activities could range from features that are frequently dropped from release to release, because they don’t…

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    Applications, Examiner, Content Development, Event Marketing,Geotargeting,GPS, IoT, Internet of Things, Wearables,Internet Marketing, Locational Marketing, Live Events, Mobile Advertising, Mobile Marketing, Offline Marketing, The Vault, Foot Traffic, Conversions

    Internet Marketing on an Offline Format — A personal experience

    April 30, 2013
    The Vault, Examiner, Social Media, Social Branding, Pets, Families, Fur Babies, Brand Persona, Entertainment, Fun Apps, Mobile App, Apps, Social Network, Contest, Petco, Gift Card, uraPET, Bailey, Ken Braun, Niche Networks, Emotional Support, Technology, Tech News,

    Pet-friendly Social Network, uraPET, to give away $100 Petco gift card

    June 21, 2013
    html, html5, html5 News, html5 gallery, showcase, html5 gallery, website gallery, webstandards, information, web development

    HTML5 Continues to Transform Traditional Print to Scalable Interactive Experiences

    January 15, 2016
  • Story Metrics, Agile Velocity, Developer Productivity, DORA Metrics, SPACE Metrics, SPACE Framework, Engineering Intelligence, Engineering Excellence,
    Business,  Developer Content,  Propelo,  Technology

    Agile Velocity – Good Metric, Use With Caution

    June 20, 2022 /

    The Do’s and Don’ts of Using Velocity in Agile | Previously published to Propelo.AI Agile velocity is a very simple concept that software development teams use to gauge how many tasks can be performed, or completed, on average within a given timeframe. Unfortunately, while it can be extremely useful within the field of project management, it can also be very detrimental if used incorrectly. According to Youtuber Gary Tsang, Your Agile Coach, “Agile velocity is one of the most popular software development metrics in the world. When used for an agile team’s sprint capacity planning, it can be extremely powerful. But some people, some organizations and some teams use it for…

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    5 Tips for Transitioning Managers in the World of IT

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    People-Oriented Management: How It Can Help Your Organization

    October 13, 2015
    Wonderscope, Augmented Reality, Virtual Reality, IoT, Connected Devices, Storytelling, Kids, Children, Innovation, Technology, Technology News,

    Augmented Reality | Bringing interactive reading & learning tools to young explorers in real-time

    August 15, 2019
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