Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Wonderscope, Augmented Reality, Virtual Reality, IoT, Connected Devices, Storytelling, Kids, Children, Innovation, Technology, Technology News,

    Augmented Reality | Bringing interactive reading & learning tools to young explorers in real-time

    August 15, 2019
    Playas Mob Radio, Shorty Produkshins, Jessica Abraham, Jessica N Abraham, Ron Good Hogan, Fort Pierce, Clewiston, FM Radio, Terrestrial Radio, Cocoa Beach, Melbourne, West Palm Beach, Deerfield Beach, Fort Lauderdale, Miami, Baton Rouge, Nassau, Independent Music, Music Executives, Examiner, The Vault, Florida Radio Shows, Traditional Media, Digital Media, Streaming Music,

    Playas Mob Radio: Breaking independents via Online and traditional platforms

    November 12, 2014
    Android,CES,Connected Gym,Connected Run,Consumer Electronics Show 2016,Creative Technologies,Design-Driven,Digital Pivot,First Music Activated Treadmill,Connected Devices,IoT, Internet of Things,Peloton,Google Maps,Nautilis,Interactive Treadmill,MyWellness Cloud,Running Music,Street View,Talent Zoo,Technogym,Technology,Technology News,UNITY,World of Health and Fitness,Digital Gadgetry, Digital Pivot,

    The World’s First Music-Activated Run to Debut at CES 2016

    January 5, 2016
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Consider SEO & SEM Bones, Social Media the Soul That Embraces

    March 7, 2020 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed. Now, we can…

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    Pet Care, Pet Health, Pet Pace, Wearables, Wearables for Pets, IoT, Internet of Things, Connected Devices, Dogs, Cat, Alerts, Digital Collar, Digital Gadgetry, Digital Pivot, Technology, Technology News, Tech News, Veterinarian,Monitoring, Mobile App,Pets,

    Pet Care Moves Into the Cloud with PetPace’s Wearables

    January 14, 2016
    App,Christmas Shopping, Black Friday,Birthdays,Christmas,Community-Based Shopping,Crowd Shopping,Crowd Sourcing,Digital Pivot,Digital Salese,Commerce,Holiday Shopping,Locational Sales,Small Business,Suggested Buys,Talent Zoo,Technology,Technology News, Geotracking,

    Continue Holiday Savings Through the Holidays with WishAlerts

    December 24, 2015
    Screen Shot 2018 11 06 at 1.43.04 AM Future Market Insights recently broke down five trends in the Global Natural Language Processing market that we can expect in the next ten years. Here is a quick look at those:

    5 Global Natural Language Processing Trends & Why the Market is Booming

    February 19, 2016
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Benchmark performance for sales excellence with DISC

    September 2, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time? The answer is simple. We benchmark our performance and continually improve processes, internally, by applying a behavioral selling approach. Measuring our performance, we gain insight into ways that we can optimize all operations and strengthen our efforts by finding our shortfalls and identifying opportunities for improvement. In order to benchmark our performance, we must decide which variables will serve as…

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    American Psychology Association, Resilience, Stressors, Stress, Psychological Endurance, Psychological Resilience, Public Perception, Coping Mechanisms, Confidence, Interpersonal Relationships, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

    Resilience and DISC Personality Style

    December 18, 2019
    DISC Hiring, DISC Insights, DISC Personality, Personality Testing, Predictive Hiring, Hiring Cycles, Talent Acquisition, Recruitment,

    How to use DISC for Talent Acquisition

    January 4, 2019
    Branding 101, Marketing 101, Elements of Internet Marketing, Internet Marketing, Digital Marketing, Public Relations, Jessica Abraham, Jessica N Abraham, Press Release, Public Relations, Publicist, Search Engine Optimization, SEO, Blogging, Publicity, Shorty Produkshins, Social Media Release, Examiner, The Vault,

    Elements of Internet Marketing: The importance of the press release

    November 5, 2013
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Top 5 reasons why sales employees quit

    August 30, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS The hiring manager is often undervalued, because the recruitment process is so complex. Not many realize what it takes to find qualified talent or how to develop a meaningful hiring process that proves itself over time. Likewise, Human Resources can also go unappreciated for their role in employee retention and/or turnover ratios. Yet, together, these two forces make all the difference in the world. Together, they drive successful employee relations by making sure all pieces of the puzzle fit together perfectly. They stand for peace and organization within the company. They act as the intermediate between departments and identify the daily needs…

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    team building, career transitions, IT project manager, executive leadership, resumes, job seeker, for hire,

    5 Tips for Transitioning Managers in the World of IT

    July 22, 2019
    Vint Cerf, Lettrs App, Digital Pivot, Co-Founder Internet, Father of the Net, Written Correspondance, Font, Calligraphy, Personalization, Technology News, Mobile Application

    Dear Internet: Father of the Net Speaks Up!

    September 14, 2015
    Shorty Produkshins, Brand Social, Jessica Abraham, Jessica N Abraham, Brand Social, Internet Marketing, Internet Marketing Orlando, Internet Marketing Warren, Atlanta, Warren Ohio, Punxsutawney, Punxsy, Washington DC, Nashville, Dallas, Memphis, Baltimore, Orlando, Public Relations, Media Design, Content Development, Design Strategy, Social Branding, Social Media, Toronto, Philadelphia, Now Hiring, Work at Home, WAH, Nigeria, Los Angeles, Las Vegas,

    Shorty Produkshins currently seeks independent contractors in major cities

    March 11, 2014
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    Meditation, Goldie Hawn Foundation, MIndful Thinking, Muse, eMindful, Brain Health, Trigeminal Neuralgia, Neuralgia, Sabir Bey, Challenge, 1 Percent Challenge, Good Habits, Kelley McCabe, Tech News, Technology, Technology News, Always-On,Branding,Connected Devices,Digital Pivot,Interactivity,IoT,Internet of Things,Media,Mobile Applications,Mobile Apps, Android, iOS,Monitoring,Music,NPD Group,Smart Devices,Talent Zoo,Technology,Technology News,Wearables,WebRTC,Sensing Headband,

    eMindful, Muse, and Goldie Hawn Team Up to Promote Meditation for Brain Health

    January 19, 2016
    Clayton Morris, Morris Invests, Morning Invests, Meet Kevin, Graham Stephan, Advertising, Youtube, The ENgineering Family, Ryan's World, Digital TV, Smart TV, Streaming TV,

    Digital Advertising, Trends & Revenue | What to expect in 2021

    December 15, 2020
    Vint Cerf, Lettrs App, Digital Pivot, Co-Founder Internet, Father of the Net, Written Correspondance, Font, Calligraphy, Personalization, Technology News, Mobile Application

    Dear Internet: Father of the Net Speaks Up!

    September 14, 2015
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