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Study Reveals How to Digitally Influence Consumer Behavior and Sales
Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…
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A Connected Experience Capitalizes on the Power of Wi-Fi
PREVIOUSLY PUBLISHED TO TMC NET’S IOT EVOLUTION A connected experience platform, Aerohive Networks’ new suite of enterprise technologies has been released that is designed to enable businesses to, according to Yahoo! Finance, “unlock the future potential of Wi-Fi” through its cloud networking architecture. “The intersection of mobility and cloud networking gives every organization the chance to transform how they serve their customers,” said David Greene, SVP and CMO, Aerohive Networks. “Our Connected Experience platform and next generation of cloud networking enables businesses to build on the foundation of their Wi-Fi infrastructure to improve customer engagement, create new business insights and drive growth,” said Greene. They are doing this through…
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All Cycles Lead to Unified Customer Service, Enhanced by Automation
PREVIOUSLY PUBLISHED TO TMC NET’S REAL-TIME COMMUNICATIONS Survata Research Partners recently carried out a survey on behalf of FollowAnalytics and Gigaom Research on mobile app utilization by enterprise users. A focus group of 450 mobile marketers was surveyed on their mobile activity and the results of mobile marketing in 2015. To better understand the priorities and needs of marketers across some of the world’s most leading brands, the survey sought to find the root of potential issues, as brands adopt “mobile-first and omnichannel” business practices. The goal of this survey was to find new ways to “improve the customer experience, while creating long- term customer value and loyalty,“ elements that…
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Avaya and Plantronics Join Forces in the Name of Unified Communications
PREVIOUSLY PUBLISHED TO TMC NET’S UNIFIED COMMUNICATIONS In an evolving tech world, contact centers are more powerful than basic call centers, because chatting, e-mailing and texting with a customer base is becoming more effective than traditional calling methods. By joining forces with Plantronics, Avaya will fill the growing need for simplification in contact centers and unified communications. According to CNN Money, this partnership kicks off with a focus on compatibility that allows communications professional to utilize Plantronics headsets through Chrome-based contact center applications and includes the Avaya Agent for Chrome, as well as the customer engagement on Avaya application on Google’s cloud-based platform, Drive. The International Customer Management Institute (ICMI)…
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Wearables for Good Improves the Lives of Children
PREVIOUSLY PUBLISHED TO TMC NET’S WEARABLE TECH Child-friendly “Wearables for Good” is what UNICEF, ARM and frog are calling both Khushi Baby and SoaPen, winners of the 2015 Wearables for Good Challenge. Each team, led by joint collaborative Indian-US teams, will have their designs come to life through manufacture, mentorship and a $15,000 prize. Earlier this month, winners were named for the May 2015 launch of The Wearables for Good competition. Sparked by the release of the UNICEF Kid Power Band, three superpowers in technology have teamed up to continue creating wearables for children. The world’s first WEARABLES-FOR-GOOD presents a mission to keep children active through adventure and physical activity,…
