Study Shows Mobile Incentives & Convenience Influence Shopping Habits

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT

A recent Scanbuy Shopper Survey breaks down how mobile influences consumer shopping behaviors. In fact, numbers say that 89% of consumers actually use their mobile while shopping. A control group of 19K proved that incentives still rock the world of sales.

Consumers showed Scanbury that, as a majority, they prefer mobile couponing. They especially enjoy receiving coupons while on premises at their favorite stores. Receiving coupons upon entry entices the compulsive behavior of each customer and encourages more spending while in the store.

Many times, customers set a bar for how much they can or will spend upon visit. And, because deals aren’t always easy to come by, they end up spending more and going home satisfied through quantity and value. Only 45% of consumers show that they prefer in-store only couponing, as many of consumers shop online.

Because so many of our populations are compulsive shoppers, it isn’t too much of a shock that three out of four consumers who were surveyed actually shopped on their mobile device at least once a month. Fifty-four percent of all users will research a product via smartphone prior to purchase. Conveniently, this includes in-store purchase and mobile shopping alike. Participants were surveyed over a 30-day period.

Brands are benefiting from the obvious sales tactics surrounding these points. However, they are also receiving further insight based upon the personalization mobile shopping can provide. Demographics are clearer; and with over 43% of consumers willing to share their location to receive exclusive offers, they are learning even more from their most die-hard consumers.

“Consumers are using more and more their mobile devices to help them make better shopping decision,” states Maryann Moschides, CMO of Scanbuy. “Brands and retailers that engage with consumers through the mobile phones will best influence in-store purchases, and mobile coupons is the preferred and most effective engagement method. At Scanbuy, we pride ourselves in helping our clients deliver persona, relevant mobile experiences that deliver these results.”