Telefonica and Juniper Networks Enforce Rich Content Delivery Through New Infrastructure Delivery

NFVZone, Network Functions Virtualization | TMC Net, Technology Marketing Corporation

PREVIOUSLY PUBLISHED TO TMC NET’S NFVZONE

Content providers strive to provide the best experience to the end-user. This means speed, resolution and easy access to on-demand content. As content gets bigger, bulkier and part of larger conglomerate of in-demand content, there is often a sacrifice in load times, the amount of content that can be displayed at once and even the availability of content from time to time.

Last week, Telefónica Spain joined forces with Juniper Networks, yet again, to combat the disruptions we often face in content consumption across several channels and platforms. This partnership aims to rollout a new solution in support of enhanced delivery of rich content and cloud-servicing.

Telefónica, service provider to over 329M customers around the world, teams up with Juniper Networks in transforming the current Fusíon Network infrastructure to provide better services to clients through television, high speed Internet and mobile services from a single IP network. The companies aim to better serve enterprises, providing rich cloud services, as well.

One focus of interest is providing better interconnectivity to content providers, content delivery networks and data centers, who rely on such systems to work seamlessly and without interruption. There is nothing worse than losing quality in content during consumption – unless, of course, you are interacting with a customer and trying to provide them with an enhanced customer experience, while showing them why they need your brand. Solid service translates to reliability for a service provider.

Telefónica will provide better service to their enterprise clientele, who are able to provide service to their customers in confidence.

“Our customers expect a fast, always-on, secure experience, as they connect to cloud-based business services, access bandwidth-hungry TV, video and music content for download and streaming, or use social media sites,” states Joaquin Mata, CTO of Telefónica Spain. “Development of a superfast core that can match Fusión Network’s service edge network with scale, reliability and minimal latency, is the next step. Juniper Networks is a valued partner to Telefónica as we drive Spain’s digital transformation forward.”

The two teamed up Last September for a next generation multi-terabit IP/MPLS solution for metro services delivery through the new MX Series 3D Universal Edge Routers, covering the entire Fusíon Network.  These routers have provided high performance, scalability and intelligent SDN control. The quality of ingoing and outgoing traffic is enhanced through routing capacity and connectivity in all Internet Exchange locations.

The new addition to the MX series, MX2020, is an industrial-level router, providing clients with over 32Tbps of capacity, feeding millions of consumers at once. With secure and fully redundant architecture, this solution is set to rollout in 2019 and will be automated through Juniper’s proprietary Junos OS system. The network, itself, is highly automated.

The entire MX Series scales up to 80Tbps of system capacity, utilizing the same Junos operating system and powered with a programmable Junos chipset. The newly evolved networks will not change the way television is viewed or how content is consumed, however it will unlock the doors that will, through better connectivity, reliability and complex functionality. Data will be more secure. And, Telefónica will continue transforming content delivery through their highly consumed platforms.

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TokBox and Fox Sports Huddle in Release of Interactive Broadcast Technology

Previously Published to TalentZoo’s Digital Pivot

TokBox, an interactive video broadcast solution, is launching in connection with Fox Sports in a promising move that will redefine viewer engagement, potentially shifting the way traditional television is consumed. A subsidiary of Telefonica, this real-time communications platform is ready to unveil a move that will shatter our expectations for interactive broadcast events forever. Its partnership with Fox Sports will be lethal, as the two companies commence audience engagement during today’s Fox Sports Huddle, a weekly conversation on the nation’s college football.



This launch will make history, enabling a true multi-party interaction with “flexibility for the website and application owners.” TokBox introduces Spotlight, opening doors for video broadcast opportunities. A live broadcast event will begin with open dialog between two parties, inviting additional speakers to “chime in” and become part of the show. Through the Fox Sports Huddle, Spotlight will allow college fans, coaches, players, and experts to “come face to face on FoxSports.com, one of the biggest sports websites in the world.” Live studio feeds will stream video in real-time and will include feeds from its viewers as well. Recorded broadcasts will be accessible on demand and be rebroadcast to television screens around the United States.

Participants will not need to download any plugins or applications, as TokBox Spotlight embeds into any website with little need for coding. Event producers will have complete control of the broadcast and may opt to eliminate participants who aren’t respecting system’s structure. Broadcasts can be shared via various social media platforms, where additional viewers may become active in conversation.

“Brands are moving beyond the concept of being content creators to becoming content enablers — bringing their fans, followers and general audience into discussions,” comments TokBox CEO Scott Lomond. “Whether that’s enabling interaction with celebrities or providing feedback about their products, brands appreciate that the opinions of their audiences is the truly valuable content.”

He also states that “in bringing together traditional broadcast with the power of online, Fox Sports is introducing the next generation of broadcast media. WebRTC is a true game changer for broadcasting, enabling anyone with a webcam or a smartphone to join in the show. Fox Sports is harnessing its community and providing unprecedented access to its broadcasters and sports stars.”

“Sports fans nowadays want to be involved at a much higher level. Leveraging TokBox’s Spotlight, Fox Sports is giving fans a unique chance to be part of the action by creating direct interaction with our hosts and guests on a weekly basis,” adds the Fox Sports Digital V of Sales Integration. 

We may have seen this type of interactivity through the integration of Skype and U-Stream and even through Hangouts, but we haven’t seen it on this plateau. Nor have we seen it at this level of sophistication, amongst complete strangers, and in a high-traffic arena. With the partnership between TokBox and Fox Sports, one can only imagine the new heights that will be taken in global video broadcast production from here on out. Will we begin to see live direct-to-television broadcasts? Will we begin to implement live broadcast segments for at-home commentators during traditional events, such as The Grammy Awards, The Super Bowl, or even the Presidential Inauguration? It’s hard to tell what the future will bring. Keep your popcorn in hand, because it’s about to be interesting.

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