ShoreTel Expands Globalization Growth Through HYBRID System and Voxbone Partnership

Unified Communications | TMCNet

PREVIOUSLY PUBLISHED TO TMCNET’S UNIFIED COMMUNICATIONS

ShoreTel, provider of unified communications solutions and phone systems, has decided to partner with Voxbone in extending the reach of its Cloud PBX Service. Voxbone is a global provider of virtual local and business-centric telephone numbers, serving both individual and enterprise consumers.

Impacting global expansion strategies, ShoreTel’s partnership with Voxbone will enhance enterprise operations, by allowing clients to be reached by customers outside of their current territories and markets.  

ShoreTel recently launched the Connect CLOUD, providing fully hosted management to benefit collaboration and unified communications experiences. This not only establishes a centralized universe for companies working across continents, but it also allows them to receive direct inward dialing (DID) extensions that facilitate global demand through a carrier-grade network.

Voxbone, an industry choice for many, has partnerships with national carriers all over the world, providing service possibilities to the end-customer.  They not only assign traditional geographic-based numbers, but they also provide regional 800 numbers and the ability to receive text via virtual mobile numbers. This is extremely important for organizations that are switching from strict call center models to contact call centers in keeping with modern progression.

This move also facilitates customer contact through multiple platforms. Delivering the means to communicate through a central source provides continue efficiency and fosters proactivity in the workplace. It also establishes brand trust and loyalty. Which means, ShoreTel is providing clients with more convenient way to serve their customers.

Striving to better serve a globalized workforce, ShoreTel has been working to evolve their solutions in meeting the needs of companies operating in obscure locations and geographical regions, while connecting remote teams throughout.

In other news, the rollout of the ShoreTel Connect™ HYBRID is allowing sites to mix-and-match efforts towards more effective UC deployment. Companies are be able to move all communications within the cloud – or route them to where it most benefits their daily activities. Directory synchronization allows for extension-to-extension dialing, pairing virtual extensions with actual extensions in the physical realm.

“The hybrid architecture is a destination, instead of a transitional strategy,” states Dave Michels, Analyst of UC Strategies.

ShoreTel is taking an initiative in upselling existing solutions by helping companies exceed their current growth and business models. With growth comes the need to upgrade servicing and ShoreTel is working to help them get there.

“Many customers want to take advantage of UCaaS capabilities, and at the same time they want to leverage their existing assets and business processes,” states Eugenia Corrales, SVP of product at ShoreTel. She continues by discussing new subscription-based model targeting the specific needs of each business. “Businesses now have the flexibility to optimize communications services and applications while migrating payments to a subscription-based model.”

A few benefits of the ShoreTel Connect™ HYBRID and the move to integrate Voxbone technologies include little or no expense in:

  • Adding additional offices and office expansions in remote locations
  • Providing seasonal teleworkers with their own extensions without interfering with IT operations
  • Simplifying communications
  • Centralizing communications
  • Transitioning operational models and existing solutions
  • Reaching customers outside existing markets or market reach
  • Providing flexibility in the communications model
  • Protecting sensitive communications and identities of workforce

This shift in solution servicing allows on-site and remote workforces to work together in synch, while facilitating productivity and collaboration in day-to-day business operations. It’s almost like they’re down the hall from each other. 

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Where is Mobile Content Management Headed?

Call Accounting, Telecom Cost Management, Telecommunications, ISI

ARTICLE PREVIOUSLY PUBLISHED TO TMC NET’S CALL ACCOUNTING

We are consumers. Whether for work or play, we know exactly where to go to get the content we need to get the job done. We create. We embrace. We indulge. We share. So, is it really that hard to believe the 2016-2020 Global Mobile Content Management report forecasted a 21.8 percent CAGR growth in mobile content management, driven by mobile accessibility? By swiping screen to screen, we are leading rapid trends in the corporate world and forcing the mobile workforce to stay productive.

Flexibility in our schedules, cloud computing and a millennial workforce has proven a great mix for the corporate realm. Not only does it allow businesses to stay open past business hours, but it allows for a more productive organization. Better communication is cultivated and collaboration is easier to manage thanks to mobile solutions.

Because we can access our desks from the beach, we tend to be more proactive in getting work done. We no longer have to wait until 9 a.m. or rush around to make a 6 p.m. deadline. Furthermore, we no longer have to call in a favor just to have someone meet us at the office and let us in because we forgot something.

Thanks to integrated solutions that allow us to connect our work stations to our mobile devices, our documents are not only accessible at all hours of the night, but they are also safe and secure – shareable with only those that we allow to see them. There’s very little printing and scanning going on these days. Budgets are no longer sacrificed for unnecessary printing and shipping costs. Documents are quickly deleted, limiting the need to shred and discard once they are done for. These are actually the key drivers within the market.

By the end of 2020, ReportsnReports has predicted that cloud-based content management segments will become the largest segment in the market by the end of 2020.

Healthcare technologies, one of the fastest growing industries in today’s mobile IT revolution, have almost all implemented some form of cloud-based technology. Also, the world of marketing is not just utilizing the cloud for standard business operations, but they are also optimizing the cloud for platform delivery of content deliverables. This is especially true as adblocking continues to evolve.

Native and Content Marketing are quickly becoming the way of the world.

In fact, Facebook just announced the decision to allow all publishers to utilize the Instant Article platform, starting in April of 2016.

Originally making noise last May, Facebook (NewsAlert) strategically hit the “book” with a solutions that would allow publishers to implement their new and existing news content directly into a Facebook app without the need to visit another browser, ensuring speed and performance.  The current version of Instant Article is only available on iOS, and content is limited. In April, this will all change.

Because content management will become more social, and publishers are set to receive revenue from traffic on the site, the presented 21.8 percent growth prediction for mobile content management may actual find itself far exceeded.

From a conservative space, this number makes sense. But, the question should be how much more will this number be exceeded by. The power of social is often underestimated. And, once Instant Pages are unleashed, we will see LinkedIn’s Pulse (NewsAlert) step their own game up even further.

In fact, large enterprise firms are teaming up with smaller organizations and forging partnerships that will ensure better content creation and more impact in content management solutions. Will this mean potential competition for Instant Article or Pulse? Will these platforms employ partnerships to keep consumers hooked in to their content and content delivery tools?

With newly adopted entry into the mobile and cloud arena, traditional industries are now also joining forces with technology to meet the consumer where the consumer spends a majority of their personal time.  This is also not factoring in the European countries, who have faced barrier issues with lack of mobile connectivity that are now skipping 4G capabilities altogether and going straight for 5G. This adoption rate will continue to increases drastically.

High-definition (HD) content marketing will also drive innovation and demand for content management solutions.

Timeliness is key in content generation. Thanks to mobile capabilities and with rapid adoption of content management solutions, documents are quickly and immediately dispersed in mass. Reports are generated instantaneously based on personalized information. And, the workforce is now optimized. 

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Mitel Seeks to Enhance Mobile Productivity

WebRTC World | TMCNet

PREVIOUSLY PUBLISHED TO TMC NET’S WEBRTC WORLD

Aimed to meet the growing requirements of a mobile-first world, Mitel has revealed new mobile solutions for real time communications.

The new Mitel Mobile Cloud Suite is empowering stronger communication and more productive collaboration amongst enterprise businesses, project teams and small firms. In fact, the suite allows Tier 2 and Tier 3 mobile carriers to provide more effective, rapid and cost-efficient hosting to VoLTE, ViLTE and VoWiFi technologies, in addition to advanced messaging services.

The Multi-ID, for example, allows users to easily attach all contact numbers and means of communication to be streamlined into a single device. Users are able to open a native application on any mobile device to make calls, listen to voicemail, send and receive text messages.

Evolving to meet the ongoing needs of today’s Executive and Project Lead, Mitel has established the Embedded Communications solution, the first product to emerge from the Mitel Accelerator, allowing businesses to integrate voice, video and messaging directly into mobile business SaaS applications. This streamlines mobile communications by allowing team members to stay in one app, as opposed to many, while communicating and collaborating in real-time without delaying, missing or overlooking very important details.

The Embedded Communications tool was created to enhance the FieldAware experience, already adopted by many field service organizations around the world for field-service scheduling.

Other tools include the Mi-Team portfolio solution that allows collaboration between a team with the mobile-first mindset. This solution includes real-time voice and video meeting, in addition to mobile whiteboarding and integrations of business applications. This method of communication claims to drop the average need for e-mail engagement by 40 percent. This could mean a great deal for enterprise businesses that connect thousands of employees at once. Virtual conference rooms allow for topic-based discussion, corporate meeting space and project-centered meetings.

Within the Mi-Team solution, team members will also be able to approve and sign documents, voice tag archived meetings and integrate file sharing from external cloud storage. Integrating project management workflow into the Mi-Team solution, Mitel allows users to assign tasks within virtual rooms, screenshare and schedule future meetings.

Finally, the Mitel Mobile Cloud Suite presents the mobile workforce with a solution that expands new cloud services and enables productivity within business itself, arming both enterprises and small businesses with enterprise-level tools and resource to expand business initiatives and streamline daily tasks. This solution is called the Mitel Global Cloud Expansion. It’s what brings all solutions full circle and helps Mitel to reach its strategic vision. 

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European Brand Expansion: Is it in your brand's future Marketing Plan?

PREVIOUSLY PUBLISHED ON EXAMINER

Does your brand appeal to an International consumer base? Does your brand entail Online distribution? How well do you know your European audiences? The time for Brand Expansion could be just around the corner.

In recent reports by InternetRetailer.com, 2012 and 2013 has been showing incredible leaps in the funneling process to convert consumers into actual customers by Europeans, as compared to those of us in the “Western World.”

Apparently, while a “fragmented” demographic exists, the ready consumer base in Europe is much larger than in America. Yet, it is growing at a rate equivalent to our own, which means an even larger mass of consumers, to whom Marketers should focus more attention upon. This is a demographic often forgotten by businesses, here in the United States, in which are able to be served through automated means!

While there are many more persons to serve in the European demographic, there are other reasons in which Internet Marketing may be even more effective. Since 2009, “overseas” businesses have been focusing on Internet Marketing on an Offline Platform. Over the years, QR Codes (Quick Response) have been responsible for multiple Online purchases of grocery and personal products.

People tend to think about their needs while waiting on public transportation, and these simulated “window shopping” experiences remind them of their needs… and even their wants… while providing them with a means of purchase. This is a real live “Call to Action” in progress. Consumers simply scan the QR Code associated with the product and check out for delivery to home or local store. More recently, our “Western World” has been taking practice in this technique through outlets such as Walmart Canada and other retailers.

Perhaps Europe has more “early adopters” as far as technology is concerned, because we are just now adopting these techniques in our hemisphere. Or, perhaps, it is a means of technology. Whichever the reason, it seems to be effective and has been successful in converting these consumers into die-hard Brand Enthusiasts.

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