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European Brand Expansion: Is it in your brand’s future Marketing Plan?
June 16, 2013 /PREVIOUSLY PUBLISHED ON EXAMINER Does your brand appeal to an International consumer base? Does your brand entail Online distribution? How well do you know your European audiences? The time for Brand Expansion could be just around the corner. In recent reports by InternetRetailer.com, 2012 and 2013 has been showing incredible leaps in the funneling process to convert consumers into actual customers by Europeans, as compared to those of us in the “Western World.” Apparently, while a “fragmented” demographic exists, the ready consumer base in Europe is much larger than in America. Yet, it is growing at a rate equivalent to our own, which means an even larger mass of consumers,…
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