Business, Technology, TMC Net Contributions

Consider SEO & SEM Bones, Social Media the Soul That Embraces

March 7, 2020 No Comments

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a […]

Business, Career Development, Technology, TMC Net Contributions

BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

December 3, 2015 No Comments

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; […]

Business, Technology, TMC Net Contributions

Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

November 24, 2015 No Comments

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the […]

Business, Technology, TMC Net Contributions

Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency

November 16, 2015 No Comments

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Moving from leadership in the beverage industry to America’s largest advertising firm, Wendy Clark will be leaving the position of President for Sparkling Brands and Strategic Marketing at Coca-Cola for the position of CEO at DDB North America. Clark has an impressive resume; she was behind the success of Coca-Cola’s Facebook presence – the largest for any brand in social media—and advised Hillary Clinton on her marketing and […]