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All Cycles Lead to Unified Customer Service, Enhanced by Automation
PREVIOUSLY PUBLISHED TO TMC NET’S REAL-TIME COMMUNICATIONS Survata Research Partners recently carried out a survey on behalf of FollowAnalytics and Gigaom Research on mobile app utilization by enterprise users. A focus group of 450 mobile marketers was surveyed on their mobile activity and the results of mobile marketing in 2015. To better understand the priorities and needs of marketers across some of the world’s most leading brands, the survey sought to find the root of potential issues, as brands adopt “mobile-first and omnichannel” business practices. The goal of this survey was to find new ways to “improve the customer experience, while creating long- term customer value and loyalty,“ elements that…
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Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…
