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Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019
PREVIOUSLY PUBLISHED TO THE EXAMINER According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019. We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets. Reflected through a 7.3 percent rise in digital…
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HTML5 Continues to Transform Traditional Print to Scalable Interactive Experiences
PREVIOUSLY PUBLISHED ON TMCNET’S HTML5 REPORT We have been seeing publishers, such as ISSUU, distributing independent magazines across platform via HTML5 since as early as 2010. But as PUB HTML5 crosses this threshold, it reminds us how important it is to create efficiency for our audiences. As mobile platforms continue to be our choice window into the outside world, it becomes ever so necessary to keep our media responsive in ensuring its consumption on the go. Allowing magazines to be circulated within a global world, many publishers, such as PUB HTM5 and ISSUU are enjoying the potential that HTML5 can bring to their catalog of material – both commercial and…
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.me creators rewarded for “making the Internet personal”
PREVIOUSLY PUBLISHED ON EXAMINER For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in the upcoming weeks. As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) in Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community. Users can begin collecting points by “checking [.ME] social medias, joining .ME contests, bringing friends to the website, sharing related #hashtags on…
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A Marketer’s Nightmare: Content Block
PREVIOUSLY PUBLISHED ON EXAMINER You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING. You try, you try, you try and still — you come up with nothing. Content block! It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need…
