Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • "Shop of the Future,"Brand Awareness,Brand Story,Brick-and-Mortar,Department Stores,Experiential Marketing,Fashion,Fashion Technology,Fit-Out,Herald Square,Interactive Experience,Jeremy Bergstein,macys,Manhattan,Oscar Feldenkreis,Perry Ellis,Storytelling,The Science Project
    Business,  DigitalPivot,  Technology

    Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience

    November 10, 2015 /

    Previously Published to TalentZoo’s Digital Pivot A reawakening of the Perry Ellis brand drives innovation into the future of fashion automation, personalizing new interactive experiences that engage clientele from all over the world. A step forward in disrupting the retail industry, Perry Ellis debuts the “Shop of The Future” at Macy’s Department Stores, starting with the flagship prototype in Manhattan’s Herald Square. Utilizing technology-driven brand awareness strategies, shoppers are captivated through the interactive environment and immersed in the brand’s story. A brand, most amongst the Prepster Hip Hop audience of the 1990s, indeed has a story to tell. Internationally acclaimed, this now men’s clothing line reflects legacy and distinction amongst…

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    Smart, Sexy, and Powerful: Introducing the Smart Bracelet

    October 15, 2015 /

    Previously Published to TalentZoo’s Digital Pivot Forget wearable watches by Apple. They’re a done deal, and it might be a good thing. Elegance, flair, and pheromones for the tech world are soon to be unleashed in the form of Eyecatcher by Looksee Labs. Gaining popularity on Kickstarter, this developer is currently raising 224% over the proposed need of $75K. They only have 36 days left in the campaign and still have the potential to reach a “stretch goal” of $250K. Meeting this goal will mean that it will be available on Android as well as on the iPhone. The iPhone was the first choice for the developer. https://www.youtube.com/embed/_hQ5fWtNebQ?feature=oembed ​Eyecatcher reminds…

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