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Study Shows Mobile Incentives & Convenience Influence Shopping Habits
PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT A recent Scanbuy Shopper Survey breaks down how mobile influences consumer shopping behaviors. In fact, numbers say that 89% of consumers actually use their mobile while shopping. A control group of 19K proved that incentives still rock the world of sales. Consumers showed Scanbury that, as a majority, they prefer mobile couponing. They especially enjoy receiving coupons while on premises at their favorite stores. Receiving coupons upon entry entices the compulsive behavior of each customer and encourages more spending while in the store. Many times, customers set a bar for how much they can or will spend upon visit. And, because deals aren’t…