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Could reinventing family fun serve as a lifeline in Chuck E. Cheese’s current bankruptcy case?
PUBLISHED ON MEDIUM Home. Where a kid can be a kid. Growing up, a kid was a kid when climbing through plastic tubes, jumping into a lagoon of colorful balls, happily watching animatronics malfunction, eating pizza, and — of course — exchanging our hard-earned tickets for spider rings and bubble gum wristwatches. Over the years, our favorite birthday venue would transform before our very eyes, serving a newer generation and doing away with our bless-ed jungle gyms — all while adding touch screens into the mix. And, then… COVID struck. Amidst national shutdowns and closures, Chuck E. Cheese would go on to see its greatest transformation, yet. Concerned that virus…