Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Business,  DigitalPivot,  Technology

    Study Reveals How to Digitally Influence Consumer Behavior and Sales

    December 1, 2015 /

    Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…

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    New Report Proves Social Intranet Taking Over Traditional Collaboration Methods

    November 16, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S UNIFIED COMMUNICATIONS A recent report by 451 Research details the evolution of traditional Intranet amongst corporate and enterprise organizations, as it enters the next-generation. This, as the study notes, will happen through a social intranet exchange, which will allow for streamlined collaboration, open communication and unification across cross-functional teams in the workplace environment. Incentive, a provider social intranet for mid-market organizations and enterprise teams, has been included in this report titled, “Social Intranets and the Supply Chain,” which also discusses multiple vendor types available to the industrial and corporate markets. Incentive has prided itself on becoming the go-to for corporations interested in achieving improved profitability,…

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    Hashtag MoorishLivesMatter: The social media movement towards an awakening

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