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Digital Advertising, Trends & Revenue | What to expect in 2021
PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August of this year, “IAS Research in Australia shows 85% of…
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Let’s Talk Quality: YOU are Responsible for YOUR Name!
PREVIOUSLY PUBLISHED ON EXAMINER You know, there is a law that you should ALWAYS be responsible to uphold. As a Marketer, there will always be projects that come your way. Many of those projects will be more lucrative than others. But, what will you do with those offers? Do you accept them or not? As a Marketing Expert, it is your responsibility to act responsibly for your brand. As you recall from previous articles, your company and clients aren’t the only brands you should be worried about. YOU are a brand. As a matter of fact, YOU ARE what they call BrandYOU. In accepting gigs, please pay attention to the…
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