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Technavio predicts significant trends in television ad-spending through 2019
PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…
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Chic Sketch, Bridging Fashion and Technology Through Mobile Integrations
PREVIOUSLY PUBLISHED TO TMCNET’S MOBILITY TECHZONE Appetizer Mobile is known for its array of interactive mobile apps development and marketing services. Chic Sketch, an innovative app under the Appetizer umbrella, is bringing personalization and design to the mobile forefront as it connects fashion brands directly to enthusiasts in a whole new way. Like parent company, Appetizer Mobile, they are “creating a brand identity in the mobile space.” As technology takes over our lives, the Fashion Industry has been finding an increased challenge in capitalizing on the mobile revolution that has been allowing other industries excel. After all, we want to touch and feel fabric. We want to see it in…
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New York City Will Be America’s First Smart City
PREVIOUSLY PUBLISHED TO TMCNET’S NEXT GENERATION COMMUNICATIONS As smart and responsive cities continue to expand across the globe, LinkNYC has emerged as one of the most innovative moves yet in evolving the New York Metro Area. As the company begins to roll out free gigabit Wi-Fi across the city, we are enamored with everything that comes with it. A city full of Millennials and the need to accommodate outdoor charging ports, LinkNYC has stepped it up a notch, as they knock out over 7500 payphones around the five-city borough and install multiple technology kiosks in their place. Connected by superfast citywide Wi-Fi, these “Links” serve as information stations, communication platforms…
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Bell Labs Study Delivers Connectivity and Support Intel for Service Providers
PREVIOUSLY PUBLISHED TO TMCNET’S NEXTGEN VOICE Faced with issues in connectivity, families are competing for signal strength in powering their personal and shared devices through Wi-Fi signals. Bell Labs (News – Alert) recently released a study, informing consumers that simplifying digital home networks will lead to easier connectivity and reduce the need for technical assistance or home service repairs. Now, all fingers are pointing to the service provider, who currently holds all the cards to innovation. In fact, skyrocketing service costs and rising monthly service fees are directly associated with complexity on consumer gateways. Instead, Bell Labs proposes that service providers can reduce operating costs by simply creating virtual gateways within…
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Video Conferencing Empowers Workers, Grows Businesses
Previously Published to TMC Net’s Conferencing Zone Information Age recently broke down how video conferencing can help empower employees in the business landscape. Highlighting the fact that young professionals are super charged with expectation upon entering the workplace, innovation must meet the growing needs of our next generation of business leaders. That means giving millennial employees more access to remote work and flexible environments, as millennial workers tend to be more productive when given freedom and flexibility. Giving employees the freedom to work from their choice destination, provided they get the work done, will lead to employees that are less stressed, more ambitious and better at networking. Allowing employees to…
