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It is projected that mobile will be nearly the number one means of Internet connection in 2013. Whether a mobile phone or a tablet device, it is expected that top companies alone will be spending $4.6 Billion dollars in just Mobile Marketing alone.
Previously, it is estimated that top companies, combined with small businesses, have only put .9% of their stock into mobile marketing, while nearly 16% of all 4 Billion global users show conversions through Mobile Marketing. The interesting fact in this equation is that a majority of these people will never and have never seen any form of Mobile Marketing ever, can you imagine if they have?
“Jumping on the bandwagon” now might not be a bad thing — at least before Mobile Marketing becomes overly saturated like MySpace once was.
Truthfully, Internet Marketing will always live on, as long as we are “always connected.” Social Branding will always be around, as long as digital products can be shared and consumed and people feel the need for a personal connection with their most beloved brands. Events will always need to be marketed, as long as people are looking for something to do. So, let’s bring all of these elements together as one into an action plan.
I have recently partnered with Trumpia. It’s not that I am biased to Trumpia. I just love Trumpia. I have been using them for a while now and think they are an excellent choice for any size business or brand. They have high profile products and plans, as well as ones set for low budgets, starting at $25 a month!
Let me interject on the topic of Trumpia before going into detail about this Mobile Marketing.
If you sign up today for a free 30-day trial (which can be
Why do I support what Trumpia is doing? What do I even like about their platform? Why do I continue using it?
Basically, if you called or text that number, you were automatically made part of the SayNow Network. You could cancel at any time. But, you could expect brand updates via text, voice, e-mail and so on. Picture messages and videos could be traded. Live calls and voice messages could be connected and so much more.
To me, Trumpia is the “grown up” version of SayNow with very beneficial features for businesses (large and small), venues, events, doctors offices, schools, artists, studios, actors, authors and more! There are data collection features that prove very invaluable to a brand. Personalization is present and even reaches consumers on a very personal level!
Short codes are given for simple text campaigns, as well as QR (Quick Response) Codes. There are apps and widgets available to users. Coupons can be sent to brand loyalists, along with e-Card options (for Viral efforts). Appointments can also be set and reminded of through the platform. These are only a few of the reasons I am loving Trumpia in all of its glory!
Can you see now how a business professional could take advantage of this option? Now, let me get back to Mobile Marketing. Mobile Marketing allows for instant access in private. Individuals have been clocked to check their cell phones for text messages every three minutes. They do this out of fear that they have missed a text, double checking before and after gaming, out of boredom, while answering and sending other texts, and in between app usage — including Social Networks!
To be blunt, “hit them where it counts.” That’s the mission! that’s the goal! That’s what will take a brand to conversion!
For a full Mobile Marketing campaign to see success in maturation, there are other things that can be done by a firm or agency, like Shorty Produkshins, that will treat your Mobile Marketing efforts as if they were the only option, knowing that there are indeed other options out there.
Treating Mobile Marketing, as an Internet Marketing campaign, with mobile t
Consumers and brands are always within reach. Constant-but-not-so-spammy contact is available to engage consumers in conversation. Brands can poll the consumers directly and know who THEY are specifically. By doing this, less money can be spent on research, as consumers tend to answer “more truthfully” in private, especially on personal mobile devices!
By knowing what your consumer wants and needs, you are able to cater to them specifically and give them EXACTLY what they desire. You listened to them. They will never forget it. Loyalty, virality