Consider SEO & SEM Bones, Social Media the Soul That Embraces

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

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In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones.

Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed.

Now, we can keep thousands of people in the loop at once. We can interact as a group, and short conversations are now the norm. With social media, we can carry many short, private conversations at once. The downfall is, however, that many traditional business models aren’t up to speed and they’re throwing thousands of dollars away just to find no return on their marketing investments.

Social media influences our lives, whether we want to admit it or not. It can influence us for the better. It can influence us for the worse. It can simply be our entertainment. But, it definitely changes our ways of thought.

Chris Sewell, Creative Director and Chief Strategist of Chris Sewell Digital Media in Brooklyn, New York, pulled this concept into the work of cosmetic surgery. He recently released a video for plastic surgeons, breaking down the cold hard facts of marketing in the digital world. In this video, he discusses the reasons some surgeons are reporting a 40% decrease in customer retention and how they are ultimately throwing money into the garbage through their current marketing strategies.

Sure, billboards, for example, are powerful marketing tools. The problem, however, is that most target markets have become spoiled and want everything instantaneously. They have also become so distracted that every time they return to the billboard to grab the details, they either forget that they meant to take down the information or it just so happens to be that moment that their Facebook just got a notification. Consumers want to access information immediately after it cross their minds.

No one uses the yellow pages anymore, because it’s not personal enough. We want to see visuals, check out pricelists and even reach out semi-anonymously at 3 a.m. AdWords is effective, but only if the company knows what they are doing. With Google’s recent removal of sidebar advertisements, SEM advertising has to take advantage of the correct criteria to find themselves ahead. Trust is a major factor in this process.

We want to see what experiences others had with this company, before we waste any of our precious time contacting them. We don’t want to risk being put into the spam or scam loop, either. We’re frightened to give our phone numbers to just anyone anymore… We don’t want to be haunted for months to years later.  

With many companies now paying people to leave biased reviews, personal experiences are more valuable than ever. Interactions with brands and businesses continue to be more meaningful and impactful. We are able to evaluate the caliber of business we are dealing with, as well gauge the people within their walls.

 In the case of life-altering industries, such as Plastic Surgery, almost 50% of patients surveyed admit that that their influence was, indeed, social media. Peer pressure was a major contributor, as selfies have made us take a deeper look at the flaws we want to perfect.

Likewise, it is the actual media content being shared by social savvy clinics that have caused patients to travel hundreds of miles to take advantage of their services. Photos, videos, client testimonials… these all influenced the decision for patients to take advantage of certain treatments at specific facilities. We can blame it all on Facebook and Instagram.

With YouTube’s monetized video platform, more videos from local businesses are being seen on a regular basis. They are low cost advertising, and the younger generations are okay with consuming them before watching a video that interests them. For this, videos on social media channels are equally disruptive. The days of SEM and SEO are more numbered than you think. While they are the basis for more impactful and more aggressive marketing efforts, it’s going to take more – way more – for most businesses to not just be seen but to also be adopted.

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WebDAM sets the ground rules and gives you ‘Fifty Shades of Branding’

Fifty Shades of Branding | Shutterstock's WebDam hits the ground running, sets the rules.

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On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.”

In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.

WebDAM wants you to realize that no matter who you are and what you do, someone will talk negatively about your brand. As a matter of fact, “There are 2.1 million negative social mentions about brands in the United States alone, every single day.” While it is true that one negative comment is twice as damaging to a brand than no comments at all, you must learn to let go of control and set your brand free.

Set your brand free and use your creativity to attract new potential consumers. They suggest doing so through alluring visuals meant to intrigue your audiences. If you think about this point, it is very valid. After all, this isn’t that every time we are on social media, it is the memes and videos that get re-shared over and over again?

You have probably seen the same visuals re-shared over time and began to realize that these visuals are often coming from the same source. These clips and memes have become viral. Awareness has been found. And, the brand attached has become known for this media piece.

There are times, however, that these media pieces are being re-shared by someone not affiliated with the piece whatsoever. That’s where branding comes into play. That’s why branding becomes so important. In this same token, “the use of video content for brand marketing increased from 8% to 58%, and 74% of Online consumers expect a brand’s web content to be personalized to their interests.”

According to WebDAM, you need to “Set rules for your brand’s look and feel.” It is a well-known fact that in keeping with Brand Integrity, one should only use tones, styles and colors that have found an association with the brand. WebDAM goes a step forward and suggests only using those approved by a Creative Director from within the company. As a matter of fact, color alone “increases brand recognition by up to 80%.” They also suggest “keeping a leash on your font.”

All deliverables from a brand and organization should easily identify with one another. Allow your audiences to associate these deliverables with your company’s branding through visual presentation of font and color. This is what you call “establishing your brand’s voice.” This is how a brand builds trust. It’s how it builds consistency.

When you see a brand with familiar colors, shapes and fonts, you have identified it with product and service lines that you are used to. Many companies include the psychology of colors to alert you of a brand’s attributes, give an authoritative presence and to set an archetype with that brand. Is your brand a hero, a villain or a creator? These are things to consider when creating your brand and evolving your brand’s presence, especially on the net. This is how you build trust. But, guess what… “54% of people do not trust brands.”

That’s when it’s time to “Unleash your brand assets.” According to an IBM Marketing Survey and as relayed by WebDAM, “82% of marketers create and deliver brand assets at every point of customer interaction.” This is highly suggested, because even releasing press and including brand imagery, Online views increase on an average of 77%. This is why many people decide to click links on Social Networks.

Facebook has caught on to this and now allows you to upload your own photo with a shared link in increasing traffic to the destination. For those that come to your content, you want to be sure to have it branded just the right way! This is one way that you will dominate the market!

With every plan of World Domination, there is a set vision. And with most visions, you will realize that strategic planning and analysis will make a World of a difference. A documented content strategy will bring a team together in total sync. It is also one way to be sure that branding is always complete. It is one way to be sure that a concept is summarized. It is one way that the brand will always differentiate itself from other similar brands in the marketplace. “Your brand won’t get away from you. “

Build that trust with your markets. Get personal. As WebDAM puts it, “Make your customers always come back to your brand.” This is Brand Trust and Loyalty at its finest. It cost six times less to keep your old customers happy and will also lead to new potential consumers hearing about your brand through Word of Mouth, one of the hardest Marketing Techniques to achieve. These existing fan bases will become Brand Advocates. Allow them to adopt your vision. Allow them to get to know your brand inside and out. You see, “92% of new consumers trust brand advocates” more than they trust a brand directly. As much as 75% have cited brand awareness as being the major influence in their buying decision.

Do you want to bring a higher return on investment for 2015? Start creating interesting content. Interesting content is one of the top reasons customers follow brands on social media. “Set your brand free.” Visit WebDAM’s SlideShare channel and check out their brand new “Fifty Shade of Branding” presentation. You may even download it for future reference. Check out their site to find out about WebDAM’s line of Digital Asset Management and Brand Management tools — for web and for mobile.

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Elements of Internet Marketing: Brand Social.

Elements of Internet Marketing 101: Brand Social (2013).

PREVIOUSLY PUBLISHED ON EXAMINER

DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Branding Social”. Enjoy!

As you have noticed in earlier articles, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how archetypes and branding are what actually dictates the direction in which marketing endeavors are to go.

The next point of branding we are going to cover implements the brand presence, spoke about also in a previous post, and how it relates to your audiences and fans Online.

I recently had a discussion with a colleague on the levels of clientele one might have. Sure, you will have niche markets based upon interests and specific calls to action. However, through the implementation of the web and the use of social networks, the spectrum of opportunity has been broadened.

Versatility is one of those fine-line topics. Versatility can easily lead to the controversy surrounding the “Jack-of-all-trades, Master-of-none” paraphrase. The final perspective is that versatility is a very bad thing. Now, if you limit the usage of these “additional skill levels” to a minimum in helping to benefit and strengthen your brand, it is a great thing. Hence, the sky is blue but can also be grey!

Versatility, as related to target markets on a broadened-yet-basic level, are key in deciding specific marketing sets. After all NOT keeping in mind these many types of consumers, you have the chance of seeing a domino effect that will ruin your endeavors altogether! These markets, through hierarchy, include those of corporate, organization, client, customer and consumer.

We have to decide how to appease these markets while appealing to our niche. The reason is because how we conversate, what we upload, what we share –how we are perceived– is dependent upon the tastes of our audience and what will lead them into taking us seriously. There is so much that I could talk about on this subject that I might as well write a book on it! But, let me cover this topic a bit before moving on in this conversation, leaving out the trade secrets and psychological elements.

Let’s begin by breaking down the market types, what is expected by these markets, how one must appease them and why:

  • Market Type: Corporate
  • Relationship to a Brand: Sponsors, Partners, Affiliates, Investors.
  • What do They Expect?: Professionalism and Professional atmosphere. Conversions.
  • Product to be Provided: An ROI, mutually benefiting business arrangement.
  • Market Type: Organization
  • Relationship to a Brand: Supporters, Cross-Promoters, Partners, Supported-by, Influencers.
  • What do They Expect?: Professionalism, ethic and mutual benefit.
  • Product to be Provided: Something in exchange for something, tangible or intangible. Mutual benefiting relationship.
  • Market Type: Client
  • Relationship to a Brand: Pays for Services and Products.
  • What do They Expect?: High quality and professional work to speak for the brand and as the brand
  • Product to be Provided: Something tangible and/or intangible to fulfill the need of a customer, while attracting and converting consumers into customers.
  • Market Type: Customer
  • Relationship to a Brand: The End-User. Products and services are meant for this person’s consumption and are paying.
  • What do They Expect?: A need to be fulfilled to satisfaction.
  • Product to be Provided: Something tangible, such as an actual product or service in exchange for cash.
  • Market Type: Consumer
  • Relationship to a Brand: May or may not be a customer. They may be what creates virality and Word of mouth. Has a general interest in your work and may become a customer or client one day.
  • What do They Expect?: Entertainment and substance. Something that they can use to fulfill a need.
  • Product to be Provided: Something intangible such as websites, artwork, social media, conversation.

In order to brand socially, meaning having a social presence Online in order to promote and market your brand, you have to keep these values in mind based upon the “company you keep.” If any or multiple market types are non-important to you, you may exclude them from your current plan. But, keep in mind that literally everything you emit is saved on the web somewhere. So be cautious in exactly what you post and upload for public consumption.

One day, you may include these excluded markets into your business plan. It would be a shame if your reputation was soiled over something minor; and this would be the reason to miss out on opportunities for expanding your brand’s future. In fact, beware of any written or recorded medium, for competitors and brand enemies may use it against you in form of mp3, video or screenshot upload!

When involving the net for professional work, try to stay professional. Even if your archetype is that of the “Villain.” We can love to “hate” you, as long as you stay “about business” the whole way!

Back on topic, branding socially — or social branding — is the most important element in creating the perfect Brand Persona. The Brand Story is told through an interactive, digital journal comprised of uploads, status updates, polls, blogs and conversation. This is how you will include and interact with your audiences every step of the way, even lurkers who sit back and pretend to be invisible. They get the feeling of contribution to the brand’s success story.

In being “friends” with the brand, your brand gains loyalty and enthusiasts who will share and contribute to just about anything you post online and then speak about it offline. Your brand becomes a somebody in this “Always On” culture. This is Viral Marketing and Word of Mouth at its finest! This is also the full circle of Brand Awareness that leads to a thriving Brand Tenure (how long the brand can remain alive and in power) that will last for many years to come.

Have you ever heard the song by Ashton Martin (Detroit Rapper, National Recording Artist), called “I Know Somebody?” Through Social Networking, everyone “knows somebody that knows somebody that knows somebody that knows YOU…” or BrandYOU thanks to the web!

Take advantage of this and don’t forget to brand yourself socially today and to create a better presence for your brand on the web! It’s all about first impressions and perceptions. It’s all about the rules of BrandYOU! Brand socially and you, too, will be a “New Era of Royalty.

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Shorty Produkshins currently seeks independent contractors in major cities

Shorty Produkshins IS Shorty Productions, social branding, public relations and internet marketing.

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Shorty Produkshins has grown over the last ten years and has expanded borders from Orlando and Pittsburgh origins to other regions around the World that include places like: Atlanta, Los Angeles, Las Vegas, Memphis, Detroit, Punxsutawney, Philadelphia, Toronto, Nigeria and more! They provide clientele with Social Branding and Event Marketing options that are optimized through “Advanced Internet Marketing and SEO tactic.” They also provide current clientele with Public Relations, Mobile Marketing, Design Strategies, and Consultation.

As the company has grown, and with recently adding new services to its menu, Shorty Produkshins current marketing teams have been faced with the challenge of time and possibility. Shorty Produkshins believes in direct focus and dedication to the creative process for each project in providing quality service in a timely manner. Because of this, it has become more difficult to continue ongoing efforts to market services to new and potential clientele. This is an important part of ensuring a successful future for the business. It is also the reason the current campaign has been prompted.

They are seeking “self-motivated” individuals that demonstrate ethics, professionalism and determination to add to the roster. As Independent Contractors, they would be allowed to set their own schedules, work from home and make as much profit from commission as they allow themselves to achieve. They will be marketing in-demand servicing from Shorty Produkshins that is geared towards individual brands, small businesses and non-profit organizations.

“Because the power of ‘Social’ is strong, Shorty Produkshins intends on hiring those Independent Contractors from a variety of backgrounds and education levels, as long as the individuals perform ethically, professionally and with great determination while having fun! Individuals will be working from home but are encouraged to network at larger events and gatherings. They will be working closely with the Shorty Produkshins marketing team from around the World through an Online platform created specifically with them in mind.”

They are asking individuals to submit resumes, along with a written answer or video reply to the questions: “Why I am qualified to be added to the team, and why would I be a great asset to the team?” Strong communication skills are a necessity. They are only interested in “individuals who can demonstrate a passion for Social Branding and Event Marketing.”

Ideal for “ those individuals who are well known in their communities, are attending college, are involved in the Entertainment Business and/or are “Power Hustlers” who can prompt and close sales quickly,” they are asking applicants to direct all deliverables to hiring@shortyprodukshins.com… Will you make the cut?

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$1 Million in scholarship opportunities given to intern and study abroad

$1 Million in scholarship opportunities given to intern and study abroad

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Who says it doesn’t “pay for kids to be social?” As a matter of fact, it does. It will even pay for foreign study abroad. Thanks to Panrimo, “a study abroad outfit that will be awarding more than $1 million in scholarships in three different ways,” students from around the United States will have the opportunity to take scholarship into educational institutions and be allowed to get hands on work experience overseas.

According to a press statement made on January 6, 2014, the company has pledged to award more than $1 million in scholarships to college students and young professionals, alike, seeking to study or intern abroad in 2014. It is important to note that many social media related internships do not pay and living abroad can be very expensive. This is one-way Panrimo is making innovation more achievable for our next generation. Their goal is to provide more “comprehensive, personalized” experiences to those who wouldn’t necessarily be able to afford it otherwise.

With offices in San Francisco, California and Providence, Rhode Island, as well as having headquarters in Detroit, Michigan, Panrimo covers all coasts in providing scholarship opportunity to the youth across the United States. Internationally, Panrimo offers “full-scale, comprehensive study abroad opportunities in 10 countries and full-time internship work opportunities in four countries worldwide.”

“Panroamers,” as Panrimo has nicknamed their scholarship recipients, are guided through visa and passport assistance, cultural nuances, and credit transfer. These are all things that a young adult may find difficult to do on their own. “Also included are on-site staff, excursions and cultural immersion activities, health insurance, city orientation and support 24/7, plus post-program ‘re-entry’ welcome and debriefing.”

Panrimo has grouped each scholarship package into academic-related areas of interest:

  • Preferred Partner University Scholarship: Panrimo has closely partnered with 58 U.S. universities. Students at these universities automatically qualify for this scholarship to study abroad. There is a full list of universities on the official Panrimo.com website.
  • Social Media Scholarship: Students and working professionals with a love for social media may qualify by applying to this scholarship. Awardees are required to work at Panrimo offices at home and abroad, in “promoting their Panrimo experience, from the time leading up to going overseas, activities done while abroad and re-entry back home. Winners will take advantage of all Social Media facets, including social networks (Facebook, Twitter, Pinterest, etc.), video distribution channels (Youtube, Vine, etc.), blog and more!
  • Get Global Scholarship: These scholarships are offered to “true global travel enthusiasts.” all applicants are required to take a 10-question quiz Online to show that they know their geography and deserve to win the scholarship amongst all other applicants. Questions are all multiple-choice and will alert the studio, immediately, of their scholarship award value. This quiz is also available on the Panrimo.com website.

These scholarship opportunities find themselves just in time for Panrimo’s new additions to the program, including new cities and course focus.

New programs for 2014 include study and intern abroad in Madrid and Barcelona, Spain. Full-time internship positions are available in the summer and fall as related to the fields of healthcare, graphic design, nonprofit management and elementary and secondary education. Study abroad application deadlines are April 1, 2014, while Internship Abroad opportunities end on March 1, 2014.

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.ME creators rewarded for “making the Internet personal.”

.ME creators rewarded for "making the Internet personal."

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For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in the upcoming weeks.

As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) n Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community.

Users can begin collecting points by “checking [.ME] social medias, joining .ME contests, bringing friends to the website, sharing related #hashtags on Twitter or Instagram” …and more! Once points are collected through social action, they may then be rewarded with exciting perks and prizes, “including T-shirts, domain name and hosting packages, gift card vouchers and much more.”

The intent to drive more people to .ME domain extensions for personal and social content creation is the goal of this loyalty program. The .ME extension is becoming more popular in today’s “social society” and .ME registry is creating the opportunity for .ME creators to be rewarded for setting the standard in current web trends and domain destinations.

While a “youngin’” in comparison to .COM destinations, this five-year-old practice has been finding itself gaining momentum and rapidly gaining in web demand. Perhaps this is an attempt to combat the future release of multiple domain extensions that include professions, hobbies and topical interests (i.e. JohnSmith.LAWYER, Grocery.STORE, etc.).

Nonetheless, .ME will continue to grow with demand, due to short addressability, “call to action potential” and the objective of direct social personalization. Currently, there are over 750,000 domain names under .ME control and more than 170 accredited registrars for them, including the popular GoDaddy.com.

The loyalty program was designed to be “clean and easy” while celebrating the .ME community. Users may sign up through traditional means or via Social Sign In (with Facebook, Twitter, etc.). They will then be able to participate in fun activities that allow them to collect points through the program, while saving points to redeem their rewards.

NMX attendees were given an additional incentive through the loyalty program’s grand announcement. They were encouraged to sign up with Facebook and collect points by sharing their ideals on the new program and including photos that they had taken at the .ME booth on Twitter and Instagram, further attaching the #domainME hashtag selected to commence the .ME Loyalty Program campaign.

“As longtime sponsors of NMX, we have developed a truly special relationship with our blogging community. We would like to invite everyone attending the conference to stop by booth number 607 to chat with us, pose for personalized photos and take home swag we’ve designed for the blogger on the go,” said Predrag Lesic, CEO of the .ME Registry. Many did and became the first of what will be many users participating in the .ME Loyalty Program and “making the Internet more personal!”

Be sure to like .ME Registry on Facebook for exciting details on making this year a great year for .ME and you!

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Elements of Internet Marketing: Fresh Content.

elements_of_internet_mElements of Internet Marketing | Fresh Content (2013).arketing_fresh_content_jessica_abraham_Jessica_N_Abraham_Murray_internet_marketing_orlando_pittsburgh_punxsutawney_Warren

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DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Fresh Content.” Enjoy!

Like produce, crackers, and bread over time, content can become stale and less able to do anything great for a brand, other than to stand in to fill space and act as a paper weight. Content is created for a purpose. And, true it is always great for storytelling and portfolio purposes. But, once that purpose has been fulfilled, there is nothing left for that content to do of any remarkable means… other than to hold position for a brand, be part of the brand’s story and acting as portfolio filler.

The purposes of content may vary. Content may be displayed for informative, educational, persuasive and entertainment reasons. It can also contribute to an aesthetic experience of a brand’s presence, as well as be implemented for Organic Search Engine Optimization tactic.

Eventually, technology evolves. Aesthetics lessen. Information becomes outdated or too widely known. People have “heard it all before.” Events have come and gone. And, content has optimized the medium to the fullest already. New content is a must, and it should have been here “like yesterday!”

There is always a need for fresh, new content. It is needed to give a website or interactive platform “the magic touch.” It keeps people returning. It keeps your awareness and presence viral. It continues to expand into new realms of optimization for the brand. And, hey! It gives your brand the credibility that something is always being done!

Ultimately, your brand’s influence translates into being a “hard worker” in the eyes of your audiences, gaining a powerful respect from them — even if your products or services are lacking in quality and demand.

Fresh content will keep competition competing fairly. After all, they can’t copy what you have done in the past and continue to “one-up” that same content and predecessors every week without feeling the threat of losing clientele, while taking yours. As a matter of fact, healthy competition will keep competing brands sending clientele your way, because “alternatives” are always sought after.

The more content available, the more your brand “speaks for itself.” Sales are more easily closed on their own; while more time and resourcing can be spent on pumping out quality products and services.

Fresh content will lead optimization efforts in a positive direction. The more content that is created, named correctly and shared amongst consumers, the better.

The more backlinks created through content, as well as content placement, the better. Awareness and optimization efforts will skyrocket. More keywords will be “owned” by your brand, and brand expansion will guarantee a lead in the marketplace, as far as Internet Marketing practices go.

Fresh content takes away the “stale,” outdated appearance of an idle company even if the client base expands through referrals. That being said, it is wise to update and add new content on an ongoing basis.

Why lose potential consumers? Why keep your brand from gaining new consumers? Fresh content is a necessity. Continue creating today!

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Elements of Internet Marketing: Continuity.

Elements of Internet Marketing | Continuity (2013).

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DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Continuity.” Enjoy!

Today, we speak about continuity, because it is a very important matter that needs attended to “on an ongoing basis.” In the process of Internet Marketing, this is one of the most basic and most important elements. It doesn’t matter what you are doing in your campaign, as long as you are doing it repetitively, you will see some sort of progress.

While it depends on what you are actually doing as to how successful you will be in your campaign, you will always see some type of a positive reaction to all of your hard work. Think of someone taking a chisel to a large bolder. Eventually, it will break through and the job will be done.

Continuity does not necessarily mean to continue doing small tasks and waste your time on these tasks that only show a small return. But, it may mean that not doing those small tasks will hold your larger tasks back from their full potential. This is what we want to keep in mind at all times.

For example, in owning a smaller business that provides marketing services to clientele, you have to “be on point” at all times. Your potential clientele will “Google” you to see how well you do. If you are not on the first few pages of Google or get too much traffic to your site, they may look down on you.

If your site is constantly falling behind on important key searches related to your company, they will look at you cross-eyed and not take your servicing seriously. If you continue to let negative reviews and feedback build up against your company, you are hindering current and future prospective clients from ever using your services. Therefore, all that you do is in vain.

You may not have a large team of people working with you. That is fine. But, you need to be sure to have a daily or weekly checklist of things that seem silly to have a checklist of. This list would contain link building, landing page creation, press releases, social media updates and other tasks that would lend to building backlinks and traffic, as well as awareness for the company.

You also want to be sure that you are continually checking for your brand’s reputation on the web and redirecting any negative attention that you are getting. We know that your client’s projects are more important. But, remember your brand is just as important — if not more — because, it carries the weight of quality for your past, current and future client base.

Everything you do on the web optimizes it and improves your brand awareness strategy. Everything you don’t do that your competitors are doing stands to set you back and have your client base questioning your abilities.

Keep in mind, your clients may actually be knowledgeable of the science behind what you do but not have the time to do it themselves. You have to prove to be an expert in your field no matter what. You have to keep yourself in the limelight, shine positively, and continue to RISE in engines — not fall behind.

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Educational App encourages “Social” with contests in promoting Math to our youth!

Educational App encourages "Social" with contest in promoting Math to our youth!

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Whether your child attends a public school or is being homeschooled by you, there is no denying that educational yet interactive learning materials are top priority in giving your child the skills they need to succeed in the real world. The younger the children are, the more we seek to excite their core with educational games directed towards their age group. One company is working to supply this demand in a host of games under release that encourages innovation and the elements of Mathematical function.

In 2013, Sproglit tested the waters with the launch and release of their first educational math game. This game was launched as a Beta iPad App and found its way into a number of schools in California, Utah and New York. This game was dubbed “Kyle Counts” and has found success through Beta users.

The matrix that Kyle Counts was built on is being called “Math Arrow” and is now announcing a contest encouraging teachers and parents, who homeschool their children, to enter for a chance to win $1,000. Runners up will win prizes provided by Sproglit in gratitude for their participation.

The contest is fairly easy to execute. Sproglit asks that the educator sends a lesson plan, story or video showing how they have incorporated the Math Arrow program into their classrooms and are finding success by “boosting number sense, addition and counting skills amongst their students.” Sproglit has created a contest page on their corporate site with instructions and entry forms available to these participants.

Currently, success is being reported by BYU Researcher who is reporting that “playing the Math Arrow: Kyle Counts iPad app for ten minutes a day for just one week raises arithmetic scores by 7-11% among first-graders.”

How Math Arrow works is by “numbers from 0-100 to children so that they can visualize patterns and quickly see, for example, how to count by 2s, 5s, and 10s.” This technology works so well, that even the inventor of the first cell phone, Mr. Martin Cooper, calls the Math Arrow “ingenious.” The Math Arrow was featured through The Mathematical Association of America with the headline: “Math Arrow to Replace Number Line?”

Because this game is catching on with children and educators around the United States, it is imperative that this company finds itself a larger presence, Online, in competing for the Mobile App and Tablet markets, Some people are very particular when it comes to educating the youth and avoiding companies that send out “subliminals” with their programming.

In order to provide individuals with a sense of Brand Trust, it will take everyday individuals to tell their own personal stories and successes. Sproglit is giving them an incentive to do so, while listening to ways to make their product better in future editions!

A product full of colors, animals, drama, learning and rewards, it is sure to capture the attention of young children everywhere, many of which normally have difficulty learning in traditional forms of education. It allows them to really understand the methods and sciences behind arithmetic.

Through testimonials, Sproglit may better demonstrate this to new potential users who may be skeptical. These children can speak about the experience themselves, with the adult involved in the process can speak about the actual progress of each child’s journey.

Sproglit is holding submission for contest participants until January 15, 2014. “We are excited to engage teachers and parents. The sooner they show the Math Arrow and Kangaroo Kyle to their children, the sooner their kids will develop a better sense of numbers,” said Sproglit CEO Todd Buchholz.

Invented by Todd Buchholz, former White House economic advisor, economist, author and winner of the Allyn Young Teaching Prize at Harvard University and in conjunction with his daughters Victoria, Katherine and Alexia, the Math Arrow is used in games by Sproglit in bringing about a positive understanding in the World of Mathematics to children everywhere.

Math is one of our most difficult subjects to grasp totally in our lifetime and yet is one of the most important. Everything in life involves it. By providing the youth with a love for the subject, we are preparing them for exciting revolutions in how people think, react, and function in our Tomorrow!

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Women on the Edge: Using Social Media for the pursuit of passion in womanhood.

Women on the Edge: Using Social Media for the pursuit of passion in womanhood.

PREVIOUSLY PUBLISHED ON EXAMINER

In the past year, we have seen a viral uprising in how conferences and seminars are done. While we would like to attend actual physical conferences for networking possibilities and to “play with” new technologies, it isn’t always simple to do so with busy schedules, travel prices, and family situations that demand our attention elsewhere.

Previously, businesses and companies held private webinars and meetings Online. But, now, it has become a more “mainstream” thing to do. More and more webinars, live events and web conferences are taking place on an International level. Some of these take place simultaneously with physical events at various locations around the World.

As like all professions, there is a niche audience that needs to be catered to. Niche audiences demand specific things. They seek something genuine, unique, something that they are unable to find elsewhere. They often seek empowerment, support, encouragement, ideals, brainstorming, training and other valuable resources from like-minded individuals that know exactly what one is going through, feeling, thinking and need

Yesterday, October 14, 2013, was the first day of “Women on the Edge (of Greatness!).” It is a virtual conference that is taking place in the second half of October.

From October 14 until October 31, 2013, a series “inspirational and practical Online workshops, Keynotes and other sessions” will take place to encourage women to get started on “BIG goals like starting a business, running your first triathlon or writing a book.” The series physically takes place in Orlando, FL, but registration and attendance takes place Online.

While these sessions will take place and stream live, attendees are welcome to watch them at their convenience through recorded video of these sessions. This means that WOE has the opportunity of going viral and helping women all over the World for years to come. The only thing holding it back at the moment is that registration is $129.

The World will be unable to access these videos without being an attendee. After all, very valuable information will be given at these events.

The event kicked off with speaker, Jody Urguhart, who presented “The Nerve to Serve, Say Hello to Humor & Goodbye to Burnout!” “Jody is passionate about spreading the message of the importance of fun at work. Jody is a motivational keynote speaker at over 50 organizations and associations every year, and is a top motivational keynote speaker,” states WOE in a recent press release.

“Jody’s trademark is to deliver very funny motivational speeches; humor is a key part of her audience connection… Her mission is to help motivate people to derive more meaning, fun and satisfaction from their work.”

The conference is presented by Professional Edge, a company dedicated to providing clientele with the ability to operate business day-to-day with quality Marketing needs at their fingertips. It’s safe to say that Women of the Edge are in good hands with workshops and seminars dedicated to Networking, trial & error approaches to Business through Experimentation, Entrepreneurship and steps to creating a Startup, Social Media, pursuing of dreams, “Dos and Dont’s of Managing a Non Profit,” supporting other business women, Home-based Businesses, Inspiration and getting to know yourself. They also allow networking to take place through a chat session after each seminar!

With the need to create new jobs in a lessening economy, this is the perfect approach to enabling women who do not know where to start with the ability to do so. Not only can they become familiar with who they are, what they want and their passions, but they can also learn to envision a reality and make it such. They will learn how to take that vision, turn it into a reality and then keep it functioning at a healthy level.

Of course, this conference is a way to usher in new potential clients for Professional Edge. But, this might be something that Professional Edge may consider doing on a more regular basis. These tools and resources are very valuable to the woman in the marketplace.

Because the speakers are mostly women, it is important to note that their approach comes from the experience of working in a male-dominated world and the nightmares that come from such. Knowing how to handle situations and barriers of entry is just what many young women need everywhere!

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