AccuWeatherIQ — The Randall Pearson of brands and advertisers

Accuweather, AccuWeatherIQ, Advertising, Business, Business Tools, Data Privacy, Economy, FTC, Global Economy, Investments, Marketing, Markets, news, Randall Pearson, ROIs, Solutions, Sterling K. Brown, Tech News, technology, This is Us, Trade, Trading, Trends, Weather Predictions

Previously Published to tEQ.life

The average American had never heard of a weather trader or how the weather could play a major factor in the Global Economy – and then, we did. In fact, almost eight-million viewers quickly learned what it meant to be a weather trader, as we became more familiar with one Randall Pearson (Sterling K. Brown), on NBC’s hit television series, This Is Us.  

We caught a glimpse at just how important weather economics were to both trade and the stock market, as Randall pounded away at the keys, making his predictions, and even burning himself out in the process. Investors may have found new ways to capitalize on this practice, as business owners became hip as to how the weather could be used to forecast products would sell, according to last minutes changes in the weather or climate, and its impact on the economy, overall.

If you were paying close enough attention, those charts and graphs were painful to look at – and, maybe even to understand. But, Randall did so quite diligently, meeting his deadline, and the rest became history from there on out.

New scalability with little-to-no effort at all.

Thankfully for you, AccuWeather, one of the world’s most recognized and trusted resources in weather and climate, is making it easier to predict the impact of the weather on business, as they launch a new solution for brands and advertisers, everywhere. With the launch of AccuWeatherIQ, AccuWeather allows the average business owner to target their audiences, based on weather patterns, and has made it possible for those brands to integrate this data into industry-leading data platforms.

According Scott Sameroff, AccuWeather’s Senior Director of Data Products and Partnerships, “AccuWeatherIQ answers a critical need identified by our many advertising clients, which is to efficiently and effectively extend weather-based campaigns from AccuWeather properties across their entire media strategy and spend using the same weather data assets — with assurances that the toughest standards of data privacy, consumer choice and protection are applied to such assets.”

A recent press release further explains that “AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or ‘next weekend’ [in order to] provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.”

Every day, over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. Since 1962, radio stations, television networks, newspapers, and now mobile widgets on our lock and home screens, have relied on AccuWeather for their ability to accurately predict the weather for days, weeks, and even months ahead of time. So, it’s safe to say that they “know weather.”

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or “next weekend” to provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

By utilizing AccuWeather’s unique proprietary weather forecasts weather data and proprietary forecasting tools, such as its exclusive AccuWeather RealFeel® Temperature and Lifestyle Indices, brands will be able to create more personalized and contextual digital marketing campaigns that reach customers at relevant moments in time – with little-to-no effort at all. In fact, weather data segments are currently available and able to be imported directly within Salesforce and LiveRamp Data Stores, in addition to AccuWeather’s owned and operated media properties.

Advertisers will be able to schedule their campaigns, based on the weather, and better budget their spending on days that would provide either little or greater significance to their bottom line. Not only would they cut back on unnecessary spending, but they would have more to invest at times that would prove more profitable to their ROIs. While annual budgets may already be budgeted, based on the month, season or even year, they will now be more flexible and able to allocated based on day, week or even hour!

Data Privacy & Consumer Protections.

In light of yesterday’s decision by the Federal Trade Commission (FTC) and New York Attorney General that both Google and subsidiary, YouTube, would pay a record $170M fine for allegedly violating the Children’s Online Privacy Protection Act (COPPA), you may be wondering just how this new platform will ensure your privacy, as you make the decision to carry an umbrella to work or make your children wear a rain jacket to school.  

Teaming up with a select group of trusted data partners in data privacy and protections, AccuWeather states its commitment to consumer privacy and protecting the rights of consumers by through increased transparency within the marketplace:

“By working with world-class partners, such as Salesforce, LiveRamp, and Beemray, we are committed to maintaining industry-leading data privacy and consumer protection practices, while supporting business innovation and growth,” vows Eric Danetz, AccuWeather’s Global Chief Revenue Officer. The AccuWeather app allows users to control when AccuWeather or its third-party partners may access user data, including device location data, and for what purposes such data may be used, with clear prompts and navigation screens and specific notice and consent language. 

Keeping this in mind, Danetz goes on to say, “We have been dedicated to building products and advertising solutions that embrace the best practices of data privacy regulations to enable our U.S advertising partners to reach AccuWeather users at the right time and the right place, with the right context, while putting our users in charge of their data.”

Advertisers may not yet be able to change the weather, but at least now they can change their efforts at the drop of the barometer. And, while they may not have a life as perfect as Randall Pearson, they can still rake in the big ones by learning how to invest in the weather economy!  


DISCLAIMER: Neither NBC, This is Us, nor Sterling K. Brown have any affiliation with the AccuWeather brand or its product lines.

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Wearables, disrupting an industry and helping you to “feel sound like never before”

Wearables, Technology, Tech News, Technology News, News, Music, Gaming, VR, AR, XR, Music, Music Tools, Virtual Reality, Augmented Reality, Mixed Reality, Experience, User Experience, Sensory, Digital Gadgetry, Audiophile, Business, Investments, Sensory, Gamification, Woojer, MusicProduction, CCS Insight, Markets and Market, Market and Markets, Kickstarter, Startup

Previously Published on tEQ.life

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

Today, we watch movies in surround sound. We play games using our headsets. We live the virtual experience, but our audio keeps us grounded. The good news is… that’s all about to change — and, it’s thanks to Kickstarter, wearable technologies and a team of lifelong audiophiles.

Meet Woojer.

Woojer, Born to Feel. Courtesy of Woojer on YouTube, 2019.

Woojer, a company based in Tel Aviv, has been dedicated to bringing biotechnologies to the world of consumer audio design. Their mission is to introduce consumers to immersive experiences and allow them to feel the sound just as they would in real-time. They do this by tapping into the acoustics and frequencies that we feel, but naturally, we cannot hear.

Founded in 2008, Woojer has been working diligently to study, design and perfect those technologies in which are soon to become acknowledged as a standard for the “new norm.”

With three separate Kickstarter campaigns, starting in 2013, the company has been introducing their product in phases, aimed at perfecting their line, their designs and in creating a more 360 experience. Introducing and reintroducing each product, based on the feedback of research and development and the patents they received, they are now ready to launch their new high-fidelity products into global markets, worldwide.

An introduction to innovation.

In the Streets. Courtesy of Woojer on YouTube, 2019.

Since the beginning of the year, Woojer began teasing their products at festivals and conferences all over the world, including E3 and the Consumer Electronics Show (CES) in 2019. Disruptive to an entire industry, thousands have lined up to experience the power of stimulating gameplay, haptic transducers and polyphonic experiences first-hand. They now await mass production, which should wrap up by the end of November and deliver to more than 900 early adopters by the end of December.

With 55 days still left to their campaign, Woojer has already surpassed its initial goal of $20K by more than 904%!

Reproducing dynamic sound systems on a more personal level, the new Woojer products allow consumers to feel the “oomph of bass and the pulse of energy” with frictionless motion and dynamics falling outside of the standard 20Hz to 20kHz range. Soon, they will be able to experience frequencies as low as a 1Hz tone with adjustable sensations and volume control.

Strap Edge Vs. Vest Edge Technologies.

Strap vs. Vest Edge Technologies. Courtesy of Woojer on YouTube, 2019.

Strap Edge and Vest Edge technologies include patented OSCI transducers, haptic feedback and sensors that guarantee full immersion, precise harmonic reproduction and durability for everyday use. Consumers will be able to feel the sound through waves of pressure and the caustic movement of air. With the patented oscillating frame, movements are accurately reproduced, as frequencies are played at up to 500Hz, including the subsonic frequencies, undetectable by the human ear.

Both devices are ultra-silent, have low-latency and can get up to eight hours of battery power per charge. Equipped with Bluetooth 5.0 and analog headphone amplification, The Vest Edge targets sensory points in key areas of the human body that allows the wearer to “feel sound like never before.” The Vest Edge was created for use with virtual reality, gaming and music production. In fact, Woojer’s Kickstarter pagegoes on to state:

“The Vest Edge gives you 360 degrees of immersion, delivering accurate and detailed sensations that’ll raise your pulse. It’s got out-of-the-box stereo haptics and is the perfect companion for at-home gaming and VR. If you’re a music pro- this’ll pump the low-frequencies through your body as it engages you in a unique and mesmerizing audio experience.”

The Strap Edge, on the other hand, was created to be worn on the hip, chest or across one’s body, providing a polyphonic, stereo experience. It was created for everyday gamers and music enthusiasts, on-the-go. Basically, no matter which device you choose, you will be able to feel the music as if it was flowing through your veins, giving every performance an additional boost of reality.

Both devices can be paired with the Woojer Haptic Metronome App, helping you to live life to a new beat. When synched, the metronome works with the rhythm and tempo of the music, providing additional training and sophistication to the audio pro or music producer.

The rapid growth of wearable technologies.

Lee Shupp — “The Future of Wearables.” Courtesy of TEDx on YouTube, 2015.

In 2014, CCS Insight predicted that within five years, the Wearables Industry would only be worth $25B by 2019. Instead, it hit $21.7B in 2016 and according to MarketsandMarkets™, the Wearables Market is set to grow at a rapid CAGR of 15.5% and expected to reach $51.6B by 2022 — more than double what we had expected to see in previous years. Whether you’re a music producer, avid gamer or simply an investor, Woojer is definitely worth checking out.

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Augmented Reality | Bringing interactive reading & learning tools to young explorers in real-time

Augmented Reality | Bringing interactive reading & learning tools to young explorers in real-time Early-Learning Development. Interactive Lesson Plans. Augmented Reality. Teaching young explorers to read, handle social situations and embrace the world around them. Wonderscope | Within #technology #news #Wonderscope #Clio #Reading #Children #kids #earlylearningdevelopment #education #app #ios #experience #AR #XR #VR #SpaceX #EdTech

Previously Published to tEQ.life

If you grew up watching Nick Jr., you already know how much of an impact interactive television shows, such as Blue’s Clues, can have on a young mind. Our children feel as if the characters on the show are actually their friends, and they quickly embrace the second-person experience, as a means for early-learning education. They become like sponges — easily engaged and encouraged by conversation. Intrigued by curiosity, they thirst for exploration. And while they quickly absorb the material and storylines presented before them, there is a huge divide between reality and storytelling that continues to leave a void out in the open.

Augmented reality is changing all of that, allowing our children to thrive at levels we have never seen before.Our children learn in different ways, and yet reading is a major part of who we become as students, educators, and professionals in our fields. We learn visually, we learn through auditorial experiences and we learn through pure immersion, completely saturated in the overall experience.

One company making a difference.

Within, a Los Angeles-based tech company, has been taking advantage of this ideal, creating exciting new platforms and highly interactive experiences in augmented, mixed and virtual reality since about 2014. Last year, they introduced a wide spectrum of learning tools that would bring interactive reading experiences into the forefront of early childhood development.

Yesterday, they announced an “Intergalactic, AR Reading Adventure Sends Kids into Space.

As it releases its fourth augmented reality storybook, Clio’s Cosmic Quest, Within continues to embrace augmented reality when telling “extraordinary stories” to an audience of young readers. In fact, the launch of the early-learning reading app, Wonderscope, has been nothing short of a welcoming experience, as these young readers are met with a lovable character, who stops at nothing to engage their young minds while leaving a lasting impression sure to last a lifetime.

Meet Clio.

Meet Clio — a tiny particle of purple stardust — as she literally enters into our world and immediately greets your child with meaningful dialogue and an overall sense of inclusion. She includes them into the narrative and invites them to join her on a mission through our solar system. They are, then, presented with a combination of “read-out-loud” experiences, that include interactive diagrams, maps and fun facts to help them through their journey.

Students can choose to interact one-on-one or they can bring their classmates along for the journey. As a team, they join Clio in challenging reading bullies, meeting the Sun and bringing an entire nebula back together — just in the nick of time!

Real-time lessons on life.

“We’ve written lines for kids that teach them how to handle bullies, stick up for what they believe in, and be there for those that need help,” states Within’s Director of Development, Jonny Ahdout, about this rewarding new game.

The story about Clio becomes just one more addition to Wonderscope’s growing library of augmented titles, including A Brief History of Stunts by Astounding People, Little Red the Inventor and Wonder’s Land Ringmaster Wanted — with even more stories and adventures to be released in upcoming months.

According to a recent press release, “Wonderscope’s voice recognition system is built to understand and nurture confidence in new readers at a wide range of levels, and with different dialects and accents. The app provides visual and aural feedback by highlighting words, and having characters make eye contact and react expressively back to the user.

Clio’s Cosmic Quest ends with a fully interactive bonus scene where users explore and learn more about space, planets and solar systems, developing a playful appreciation for STEM (science, technology, engineering and mathematics).”

Wonderscope is geared towards kids, aged 6 and older and currently holds a solid 4-star rating from Common Sense Media, a non-profit organization that provides education and advocacy to families, through the promotion of safe technologies and media for children.

The app is currently free and available on all AR-enabled iOS devices, although stories themselves can run as high as $4.99 a piece.

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European Union Considers Sweeping Changes to Mobile Landscape

LTE, LTE Advanced, Wimax, Smart Phone, wireless backhaul, mobile Apps, Long term evolution, 3GPP, GPRS, EDGE, Edge evolution, UMTS, HSDPA, HSUPA, HSPA, FOMA, 3G, 4G, 4G Wireless, Broadband wireless, 3GPP+, 3GPP, HSPA+, 1xRTT, ETSI, Fourth generation wireless, iBurst, wireless, HiperMAN, WiBRO, GAN, Ericcson, Qualcomm, MIMO, SDMA

Previously Published to TMC Net’s Mobility TechZone

Earlier this week, the ITIF, Information Technology and Innovative Foundation, released an analysis of the European Union. It asked if the EU could benefit from streamlining mobile carriers and practices, reflecting the efforts of the United States.

Calling for bold reforms from policymakers in manifesting a single EU-wide market for mobile communications, the organization criticizes current mobile practices, as simply being “half measures” taken to evolve the current status of mobile industry. The European Commission, however, appears willing to take these leaps of faith, based on the promising mobile digital landscape and what it has to offer the economy in terms of growth, productivity and progress.

With 28 national mobile markets in the EU, there is less room for growth, however.  There are literally hundreds of regional carriers adding to the problem, as well. Centrally, there is less control over markets that have three or more national carriers, contributing to the overall saturation and competitive landscape. This has led to rising monthly costs and roaming fees.

Scaling the overall market to at maximum of six carriers is advised in reducing costs per subscriber and unnecessary roaming charges. This will also provide more value to the regional carriers, who will then be allowed to expand and evolve mobile technologies – including the potential expansions of 5G networks, set to hit the EU in the near future. Merging of telecommunications companies, licensure and even auctioned acquisition by major mobile carriers are being proposed as solutions to leading the mobile markets to successful transition into a new age in mobile.

As of 2015, only 17 percent of Europe accesses 4G and LTE networks, whereas the United States proves to have over half of the population connected with one or more devices at all times. Americans are said to use five times the amount of talk time, as compared to Europeans, while downloads over 4G networks are only doubling that of Europe. It is clear that subscribers are limiting voice minutes, while eagerly consuming data.

For those unfamiliar with the geography of Europe, each country is about the same size as one state in the US. This means that, not only are markets saturated, but signals are also spilling into the airwaves of other countries – and yet, they are missing rural areas in their own. This is also a factor in adoption, because international policies on mobile and data networks aren’t necessarily attuned to the evolving technologies and rapid growth in mobile consumption.

Collaboration amongst governing agencies would allow cross-territorial connection of mobile networks, allowing for faster, more reliable speeds at wholesale prices. The need for roaming would be eliminated in some cases. Simple, unified regulations would also encourage mobile evolution and grow the mobile industry potential within the EU, whereas new revenue streams would be made available for the continent, keeping the EU in the competitive markets for technology consumption and innovation, altogether. Lifting bans on certain practices would also shift possibilities, leading to additional innovations, connectivity and investments necessary for upgrades in wireless systems in countries with poor service and limited options.

As the report explains, borders are artificial. The question here is: “If borders are actually overlapping, why aren’t they being connected to prove as a stronger, more efficient network to benefit the continent, the people, the economy and commerce?” It should make you wonder why they haven’t standardized the mobile industry years ago. After all, it has been almost 20 years since the average household began to prefer texting over talking on the phone – and almost 15 years since people have been relying on mobile technologies for Internet access on the go.

Perhaps the EU is feeling pressure from the rest of the world, as mobile technologies are becoming the centerpiece of our lives when connecting to the outside world. Mobile commerce and productivity has become a stronghold in the average business model. Without a plan of action and a failing global economy, it necessary to catch up.

Through globalization, there is a need always be connected. Hindering the potential of the globalization on the European continent would leave them far behind the rest of the world. In fact, implementing new structure to the current mobile landscape may create new economies and be the solution to the current economic crisis. After all, according to a last month’s survey by Cigna and the National Foreign Council, global mobility is essentially shaping the economic arena and capabilities within the new world. 

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MetTel Meeting Communications Needs Worldwide

Technology Marketing Corporation, Technology, Technology News, VOIP, MSP Today

Previously Published to TMC Net’s MSP TODAY NEWS

Provider of customized, integrated and managed communications solutions, MetTel announces a global expansion project that will cater to enterprise businesses in over 170 countries, worldwide. Through this expansion, enterprise companies will have their needs met by “a true, global solutions provider.” MetTel facilitates the deployment and management of technology-driven voice, data, wireless and cloud solutions that easily integrate with cloud-based software. Key markets were identified and have become the result of the expansion initiatives. China, Japan, Germany, the United Kingdom, Russia and Brazil were of these regions expanded into.

“The continuity challenges that global organizations typically face are staggering,” points out Andoni Economou, COO of MetTel. “While optimized coverage and cost reduction are key advantages for MetTel customers, our streamlined solutions and hands-on approach are invaluable for organizations that seek to eliminate scattered resources. Now our customers can appreciate the same visibility that MetTel delivers into all of their operations, assets and spend on a global scale with the ability to procure and troubleshoot through a single source. They can literally have the world at their fingertips.”

As enterprise businesses grow outside traditional boundaries and enter into global markets, they will need fast, reliable and secure connections to their wireline services and satellite connections. They may also require monitoring tools to be put in place. MetTel not only provides them with the hardware to carry out these growing needs, but businesses are also provided with the power to put them to good use. MetTel is scaling services of a growing national and international demand to fulfill universal business needs, while reducing costs to the communications budget and simplifying operations.

With an award-winning customer service team, relationships are being cultivated for long-term commitment between the service provider and global clientele.  Project management professionals are on hand for transitioning and integrations of newly implement communications solutions, leveraging the ability to boost productivity throughout the organization. As proprietary software, MetTel Portal continues this through cloud-based integrations, allowing customers to manage inventory, resource utilization, expenditure accounts and repairs from a single, user-friendly interface. As demand for integrated communications solutions increases, MetTel will continue expansions, opening doors for secure connections and collaboration no matter where they go. 

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App Introduces the Globe to New Multilayer Video Editing Features

Multi-Layer Video Editing, Mobile Applications, Video Editing, Premium Applicaitons, iOS, KineMaster, Digital Pivot, Technology, Technology News, News, Sports, Entertainment, Matthew Feinberg

Previously Published to TalentZoo’s Digital Pivot

Only available on high-end smartphones, KineMaster, a premium mobile application for video editing, is now toting new and exciting features that will set them even further apart in the digital video marketplace. Sure to beat out any chance at competition, NexStreaming announced late last night that KineMaster “now supports video layer features for creating picture-in-picture and split-screen effects with the newly released version 3.1. While KineMaster 3.0 was released last August, featuring a new UI design concept and support for multi-layer text and images, the new video layer feature can display multiple videos at the same time on a single screen and is widely used for news, sports, in interviews and more to show various scenes simultaneously.”



As cameras on mobile become more cinematic and professionals are converting their work for on-the-go execution, there is a major need for video editing software that can really do damage; in the days of special effects, overlays, and multiple shots, a mobile app to meet the needs of professionals and enthusiasts all over the world. As a matter of fact, with a new beta release of KineMaster, over 5 million users have already downloaded this amazing new mobile app. These are all premium subscribers, wiling to pay for a mobile app due to its abilities to perform and the quality it spits out.

“We are very excited about the addition of Video Layers to KineMaster, and look forward to seeing how our users put them to use on their YouTube channels. We’re already hard at work on more great new features and improvements for upcoming KineMaster updates,” states Principle Engineer and Director of KineMaster Matthew Feinberg.

On-the-go, quality video editing with multiple layers. And the only app in the Android Marketplace to do it! This is worth a round of applause!

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