PREVIOUSLY PUBLISHED ON TMCNET’S HTML5 REPORT
We have been seeing publishers, such as ISSUU, distributing independent magazines across platform via HTML5 since as early as 2010. But as PUB HTML5 crosses this threshold, it reminds us how important it is to create efficiency for our audiences. As mobile platforms continue to be our choice window into the outside world, it becomes ever so necessary to keep our media responsive in ensuring its consumption on the go.
Allowing magazines to be circulated within a global world, many publishers, such as PUB HTM5 and ISSUU are enjoying the potential that HTML5 can bring to their catalog of material – both commercial and independent, as they create “flipbooks,” magazines, catalogs and other publications.
Thanks to HTML5-based platforms, we are granted access to a plethora of devices, including smartphones, tablets and now wearables. We are able to deliver animated transitions, while keeping our content optimized to search engine visibility. We are further able to build large audiences that can now subscriber to push and e-mail notification once a new issue has been published.
Without the need for flash, companies such as PUB HTML5 have found ways to keep responsive content scalable in meeting visibility and aesthetic requirements of each deliverable. Publishers can now expand the potential of their published content by adding video, audio and slideshows. A traditional magazine now becomes an interactive experience.
For publishers, who have gained reputation through newsstand success and are now seeing a rapid decline in subscription and readership, there is hope – and even more opportunity than before. They are given wings and are able to directly engage their brand loyalists in amazingly new interactive instances. Instead of discussing a musician’s new album, they could, indeed, give access to exclusive tracks from that album to audiences all over the world.
The ability to shift our platforms and shift our content to suit our personal needs for consumption is almost spoiling.
Catering to our audiences through scalable media and browser responsiveness, we can ensure a positive, eye-catching – and addicting – experience every time. As we build mobile applications to supplement what the physical world can’t offer and our browsers to provide a means of access without the need for download, HTML5 continues to bring excitement and potential into the world of digital media content and delivery.
Brands are finally adopting the “content is king” mentality. But, we’ve been saying this for years. Taking that content and delivering it in new ways is what it will take to stay ahead of competition and gain in brand loyalty throughout the decades.
What PUB HTML5 and ISSUU are doing is giving brands a voice, whereas they would have lost it otherwise. Giving us delivery potential through their digital newsstand, we now have the opportunity to gain a new monetization strategy. Through their existence, we give our audiences new options… options that allow for online and offline consumptions through a mobile platform and the option to be printed in the physical form.
Business are now given the potential to create packages for strategic partnerships and in delivering proposals in a new light. HTML5 has not just changed the face of how we present written materials, but it is slowly changing how we interact with documentation, marketing materials and educational platforms. The world is evolving – and so is our content.