Previously Published to TMC Net’s Call Center Services
Making technology easier for our elders, GreatCall creates
The acquisition of Lively, Inc. is a key milestone towards growth, evolution and the development of connected health options for its loyal consumer base. “As GreatCall looks at consolidating the fragmented active aging space, we see this acquisition as a strategic move for our connected health platform,” states Brian Berning, CFO of GreatCall Lively was founded on the safety of our elders, developing a safety watch and a system of passive activity sensors that will alert family members on any inconsistencies in regular routines. “We are excited that the Lively platform will build upon GreatCall’s leadership in active aging,” comments Iggy Fanlo, Lively’s CEO and Co-founder.
Shifting into medical technologies is a bold move, as the aging are becoming more tech savvy and require more from a handheld device than those before them. Simplicity is of less importance. Efficiency is king. All Lively products and service lines will now be managed through GreatCalls platform and handled through GreatCall’s customer service teams.
“GreatCall’s leadership in active aging is rooted in customer knowledge. With a deep understanding of the needs of our customers, we have been uniquely positioned to build awareness of key issues and develop products and services that address the needs of both older adults and their caregivers,” states David Inns, CEO of GreatCall. He continues, “Acquiring Lively builds upon that ideal and as we move forward into our second decade, we will continue to innovate, build our customer base and develop our connected health platform based on that foundation.”
As technology needs shift, GreatCall will continue listening to the growing audiences entering the golden years. “We will continue to innovate new products and services but we will also acquire synergistic opportunities. With the sheer number of family caregivers in the U.S. and the aging of Baby Boomers, the need for technology support will increase rapidly. GreatCall is poised to anticipate and respond to that need.” Enthusiastic and passionate about tomorrow, GreatCall will continue to remain a leader in the improved lifestyles of our senior citizens.