Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Clayton Morris, Morris Invests, Morning Invests, Meet Kevin, Graham Stephan, Advertising, Youtube, The ENgineering Family, Ryan's World, Digital TV, Smart TV, Streaming TV,
    Business,  News Break,  Technology

    Digital Advertising, Trends & Revenue | What to expect in 2021

    December 15, 2020 /

    PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August of this year, “IAS Research in Australia shows 85% of…

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    Technavio predicts significant trends in television ad-spending through 2019

    April 3, 2016 /

    PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…

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