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What Is Technical Debt? A Complete Overview
Previously published the reasons why some take on debt — intentional or unintentional — on Propelo.AI Small risks can sometimes equal big gains, and many consider technical debt a risk that they are willing to embrace in order to get ahead. But what is technical debt, and how risky can it truly be? At its core, technical debt is a tradeoff that engineering organizations make in order to deliver software on time, or to stay ahead of the competition. It’s essentially a set of activities, foregone due to time constraints of release schedules and prioritization. These activities could range from features that are frequently dropped from release to release, because they don’t…
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A Case Study: Social Media Listening Needs to Be in Your Marketing Scope for 2016
Are you ready to listen, yet? As we enter 2016, our social media strategies had better include social listening. Otherwise known as brand monitoring, brands have been finding added value in social media by paying attention to what their enthusiasts have to say. Whether seeking validation for our future marketing campaigns or looking to improve product delivery, brand monitoring has been benefiting brands across the web for some time now. Business 2 Community recently broke down ten ways social listening can benefit your business. As brands improve the customer experience, we need to improve our customer service strategies, as well. How else can we improve customer service without getting to…
