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Women on the Edge | Using Social Media for the Pursuit of Passion in Womanhood
PREVIOUSLY PUBLISHED ON EXAMINER In the past year, we have seen a viral uprising in how conferences and seminars are done. While we would like to attend actual physical conferences for networking possibilities and to “play with” new technologies, it isn’t always simple to do so with busy schedules, travel prices, and family situations that demand our attention elsewhere. Previously, businesses and companies held private webinars and meetings Online. But, now, it has become a more “mainstream” thing to do. More and more webinars, live events and web conferences are taking place on an International level. Some of these take place simultaneously with physical events at various locations around the…
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#IDontLikeWhen: A Marketer’s Rant
PREVIOUSLY PUBLISHED ON EXAMINER Now Trending: #iDontLikeWhen. Thanks, Twitter! I am now free to rant as a Marketing Professional and Columnist! Shoot, I may even spark up a little controversy! This sounds fun! If you have been involved with Marketing or any related industry, I’m sure you have heard this line before.“Oh, my cousin can do my Facebook for me…” They go on to say how easy it is to do, but are disappointed at the results and let it ruin their outlook on Marketing overall! One of the greatest pet peeves that many Internet Marketers face is amongst the people we target for business. As the greatest common denominator…
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Lack of Social: So Many Businesses are STILL Doing it Wrong!
PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established client base and list of potential consumers collected by businesses…
