Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Jessica N. Abraham Comments Off on Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

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    Florida businesses promote ‘independent’ through annual Pittsburgh cause

    December 11, 2014
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    Facebook making changes, improving mobile profiles and design

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    Business,  Technology,  TMC Net Contributions

    All Cycles Lead to Unified Customer Service, Enhanced by Automation

    November 30, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S REAL-TIME COMMUNICATIONS Survata Research Partners recently carried out a survey on behalf of FollowAnalytics and Gigaom Research on mobile app utilization by enterprise users. A focus group of 450 mobile marketers was surveyed on their mobile activity and the results of mobile marketing in 2015. To better understand the priorities and needs of marketers across some of the world’s most leading brands, the survey sought to find the root of potential issues, as brands adopt “mobile-first and omnichannel” business practices. The goal of this survey was to find new ways to “improve the customer experience, while creating long- term customer value and loyalty,“ elements that…

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    Jessica N. Abraham Comments Off on All Cycles Lead to Unified Customer Service, Enhanced by Automation

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    Building resilient teams with DISC

    October 14, 2019
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    Turn your consulting energy into coaching revenue

    January 14, 2020
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    The Benefits of Onshoring to Small Businesses and How Biden’s Plan is Right on Time

    January 29, 2021
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