Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Jessica N. Abraham Comments Off on Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

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    Bad Boy Records, Luxury, Personalized Gifts, Product Marketing, Product Launch, Sean Diddy Combs, Combs Conceirge Program, DeLeon, Reserve Bar, Luxury Spirits, Tequila, Ciroc

    Sean “Diddy” Combs launches luxury gifting service, personalized tequila arrives

    December 2, 2015
    The Vault, Examiner, Content Marketing, Content Development, Alt Tags, Archives, SEO, Search Engine Optimization, Search Engine Marketing, SEM, Content is Key, Content is King, Descriptions, Meta Descriptions, Meta Tags, Keywords, Image Tags, Internet Marketing Orlando, Internet Marketing Pittsburgh, Internet Marketing Warren, Naming Properties, Orlando Search Engine Optimization, Search Results, Shorty Produkshins, Shorty Productions,

    Search Engine Optimization… The Neverending Story

    May 15, 2013
    Brand Image, Brand Persona, Rebranding, 50 Shades of Branding, Remote Teams, CMS, Content Management Systems, Database, Shutterstock, The Vault, Tools, WebDem, Examiner, Digital Asset Management, Content Development, Collaboration, Branding, Brand Monitoring,

    WebDAM sets the ground rules and gives you ‘Fifty Shades of Branding’

    February 13, 2015
  • Clayton Morris, Morris Invests, Morning Invests, Meet Kevin, Graham Stephan, Advertising, Youtube, The ENgineering Family, Ryan's World, Digital TV, Smart TV, Streaming TV,
    Business,  News Break,  Technology

    Digital Advertising, Trends & Revenue | What to expect in 2021

    December 15, 2020 /

    PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August of this year, “IAS Research in Australia shows 85% of…

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    Jessica N. Abraham Comments Off on Digital Advertising, Trends & Revenue | What to expect in 2021

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    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,

    Building resilient teams with DISC

    October 14, 2019
    Literacy, Education, PenPal Program, Subscription Package for Kids, Benjamin Offerhall,Early Childhood Development,Early Childhood Education,Early Childhood Literacy,Examiner,Monster Treehouse Club,The Vault,Young Writers

    Monster Treehouse Club: Utilizing social media to promote child literacy

    April 19, 2015
    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    Empire Access Ditches Legacy Systems, Implements GENBAND

    February 16, 2016
  • Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,
    Business,  Technology,  TMC Net Contributions

    All Cycles Lead to Unified Customer Service, Enhanced by Automation

    November 30, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S REAL-TIME COMMUNICATIONS Survata Research Partners recently carried out a survey on behalf of FollowAnalytics and Gigaom Research on mobile app utilization by enterprise users. A focus group of 450 mobile marketers was surveyed on their mobile activity and the results of mobile marketing in 2015. To better understand the priorities and needs of marketers across some of the world’s most leading brands, the survey sought to find the root of potential issues, as brands adopt “mobile-first and omnichannel” business practices. The goal of this survey was to find new ways to “improve the customer experience, while creating long- term customer value and loyalty,“ elements that…

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    Cell Transplant, Eye Transplant, Cellular Regeneration, Regeneration Therapy,

    Lineage, Pioneering a New Branch of Medicine — OpRegen Continues to Show Promising Results in Dry AMD with Geographic Atrophy

    October 21, 2021
    Microsoft Office 2016, Office365, Word, Excel, Visio, Teams, PowerPoint, Outlook, Access, Microsoft, FAANG, Productivity Tools, Office Tools, Collaboration, Cloud Solutions,

    Microsoft Releases Office 2016 Today, New Features Aimed at Collaboration

    September 22, 2015
    Oblong, Benzinga, Invest, Investing, Technology, Tech, Movie Technology, Hollywood, Team-Building, Collaboration, Productivity, Workforce Collaboration, Globalization, Data, Data Analytics, Touchscreen, Smart Devices, Smart Device Technology, Extended Screens, Workforce Engagement, Engagement, Tech, Technology, Business,

    Out of the Script “Minority Report” and into Home Offices Everywhere

    June 25, 2021
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    Jessica N. Abraham Comments Off on Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

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    Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

    BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

    December 3, 2015
    LTE, LTE Advanced, Wimax, Smart Phone, wireless backhaul, mobile Apps, Long term evolution, 3GPP, GPRS, EDGE, Edge evolution, UMTS, HSDPA, HSUPA, HSPA, FOMA, 3G, 4G, 4G Wireless, Broadband wireless, 3GPP+, 3GPP, HSPA+, 1xRTT, ETSI, Fourth generation wireless, iBurst, wireless, HiperMAN, WiBRO, GAN, Ericcson, Qualcomm, MIMO, SDM

    App Annie Announces Mobile App Intelligence Made Better

    November 16, 2015
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding Team Building, Leadership, Workforce Optimization, Corporate Development,

    Coaching life changes for the active personality styles

    April 24, 2019
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