Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Engineering Intelligence: What are engineering analytics? Engineering Excellence, Developer Productivity Engineering, SPACE Framework, Agile Project Management, DORA Metrics,
    Technology,  Business,  Career Development,  Developer Content,  Propelo

    What Are Engineering Analytics?

    November 3, 2022 /

    Previously published to Propelo.AI on the future of data and engineering excellence Data is propelling new business. And its impact on the business community has, in a way, become an art form. And the art of understanding business data, or business intelligence (BI), is centered on a company’s ability to read, transform, optimize and present this data between both technical and non-technical teams. As a result, it empowers businesses to improve operations, optimize internal processes and evolve their workforce in ways they have never done before.  Engineering teams can make that happen. In fact, they are in a better position to drive data within the enterprise space than most other departments. They…

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    Stupid Cancer’s Instapeer App supports young adult cancer victims via “Social”

    October 15, 2013
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    Outsourcing the Right Way: An 8-Step Program Ahead

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  • Technical Debt, Developer Backlog, Developer Productivity, Software Engineering, Change Failure Rate, MTTR, Lead Time to Deployment, Production, Agile Project Management,
    Business,  Developer Content,  Education,  Propelo,  Technology

    What Is Technical Debt? A Complete Overview

    November 2, 2022 /

    Previously published the reasons why some take on debt — intentional or unintentional — on Propelo.AI Small risks can sometimes equal big gains, and many consider technical debt a risk that they are willing to embrace in order to get ahead. But what is technical debt, and how risky can it truly be?  At its core, technical debt is a tradeoff that engineering organizations make in order to deliver software on time, or to stay ahead of the competition. It’s essentially a set of activities, foregone due to time constraints of release schedules and prioritization.  These activities could range from features that are frequently dropped from release to release, because they don’t…

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    Internet Marketing on an Offline Format — A personal experience

    April 30, 2013
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    Google implements NEW Category Search through Upgraded Google Images

    June 12, 2013
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    Show of Hands: Have You Heard of Google Classrooms?

    February 17, 2017
  • Story Metrics, Agile Velocity, Developer Productivity, DORA Metrics, SPACE Metrics, SPACE Framework, Engineering Intelligence, Engineering Excellence,
    Business,  Developer Content,  Propelo,  Technology

    Agile Velocity – Good Metric, Use With Caution

    June 20, 2022 /

    The Do’s and Don’ts of Using Velocity in Agile | Previously published to Propelo.AI Agile velocity is a very simple concept that software development teams use to gauge how many tasks can be performed, or completed, on average within a given timeframe. Unfortunately, while it can be extremely useful within the field of project management, it can also be very detrimental if used incorrectly. According to Youtuber Gary Tsang, Your Agile Coach, “Agile velocity is one of the most popular software development metrics in the world. When used for an agile team’s sprint capacity planning, it can be extremely powerful. But some people, some organizations and some teams use it for…

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    Too Legit to Quit: Why Skullcandy is Teaming Up with Icertis

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    The Power of Viral takes front row in History!

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    Internet Marketing in Action: “The Sabir Bey Show” Season Premiere on October 1

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