Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Ad Spending,Archives,Digital Marketing Solutions,Digital Media,Examiner,Internet Marketing Orlando,Internet Marketing Punxsutawney,Market Projection,Market Trends,Marketing Trends,Mobile Advertising,Mobile Marketing,Omnichannel Marketing,Streaming TV,Technavio,Technology,Television Ad Spending,The Vault,Traditional Media
    Examiner & Beyond!,  Business,  Technology

    Technavio predicts significant trends in television ad-spending through 2019

    April 3, 2016 /

    PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…

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    Marketing for Change: Only 1-in-3 parents read to their children, 8 and under

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