Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Jessica N. Abraham Comments Off on Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

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    onferencing, Revolabs, Audio conferencing, Yamaha, Video Conferencing, VoIP, the conferencing zone, TMC Net, TMCNET, Technolgy Marketing News, Technology News, Tech News, Conferences, Seminars, Live Events, WebRTC, UC, Unified Communications, Real-Time Communications

    Web Leaders Team to Provide Better WebRTC, Broadcast Capabilities

    March 7, 2016
    Jobs Industry, Technology, Career Development, Talent Acquisition, Remote Workforce, Hiring Cycles, Hiring Managers, Robert Half Agency, Workers, Work from Home, WAH, Pandemic, Hiring Trends, Coronavirus, Covid-19, Anywhere Workforce, Allied Movers, Paul McDonald, Salary, Negotiations,

    Who relocates during a pandemic? | Robert Half reveals new trends in the Jobs Industry

    January 30, 2021
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    UberConference Integrates HipChat and Slack

    November 17, 2014
  • Business,  DigitalPivot,  Technology

    Study Reveals How to Digitally Influence Consumer Behavior and Sales

    December 1, 2015 /

    Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…

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    Microsoft Office 2016, Office365, Word, Excel, Visio, Teams, PowerPoint, Outlook, Access, Microsoft, FAANG, Productivity Tools, Office Tools, Collaboration, Cloud Solutions,

    Microsoft Releases Office 2016 Today, New Features Aimed at Collaboration

    September 22, 2015
    Marijuana Dispensary Unity Rd, Item 9 Medical Marijuana, CBD, Cannabis, Edibles,

    Unity Rd., 100% Locally-Owned and Operated Dispensary Franchise, Strategically Positions Item 9 Labs Corp. for National Scale

    August 30, 2021
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    Time for an SaaS Update?

    January 14, 2016
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    Jessica N. Abraham Comments Off on Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

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    DigiDesign, ProTools, Sennheiser, Ambeo 3D Audio Technology, CES 2016, Consumer Electronics Show, Audio Production, Apple, iOS, iPhone, Mobile Production, Content Development, Live Broadcast, Dr Andreas Sennheiser, Audio Capture, Studio Quality, Headphones, 9.1 Mixing, Gaming Device, Legacy Music, Analog Sound, Consumer, Prosumer, Digital Gadgetry, Digital Pivot, Talent Zoo, Orpheus Headphones, Gamification

    How Sennheiser Just Changed Audio Production and Experiences Forever

    January 7, 2016
    At-Home Commentators,CNN,College Footbal,lCommunication,ESPN,Fans,Fox Sports,Hangouts,Interactive Broadcast Solution,Interactivity,NBA,NFL,Rebroadcast,Skype,Telefonica,TokBox,TokBox Spotlight,U-Stream,Unified Communications,Video Conferencing,Viewer Engagement,Web RTC,

    TokBox and Fox Sports Huddle in Release of Interactive Broadcast Technology

    November 15, 2015
    Weather Trader, Stock Market, Global Stocks, Weather, Accuweather, Predictions 2021, Randall Peterson, Sterling K Brown, This is Us

    AccuWeatherIQ — The Randall Pearson of brands and advertisers

    September 5, 2019
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