Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Jessica N. Abraham Comments Off on Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

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    Spiraled and Pulled Back: ‘Manely’ Inspired by Uber

    September 1, 2015
    Worksport and Terravis introduce the world to solar and hydrogen options for off-grid, clean energy solutions.

    Terravis and the New Power Generation — Can it Solve the Infrastructure Dilemma in EVs?

    October 26, 2021
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    Vuzix | Will the Next Big Trend in Wearables be Smart Glasses?

    June 28, 2021
  • Business,  DigitalPivot,  Technology

    Study Reveals How to Digitally Influence Consumer Behavior and Sales

    December 1, 2015 /

    Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…

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    Mitel Seeks to Enhance Mobile Productivity

    February 16, 2016
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    eMindful, Muse, and Goldie Hawn Team Up to Promote Meditation for Brain Health

    January 19, 2016
    Android,CES,Connected Gym,Connected Run,Consumer Electronics Show 2016,Creative Technologies,Design-Driven,Digital Pivot,First Music Activated Treadmill,Connected Devices,IoT, Internet of Things,Peloton,Google Maps,Nautilis,Interactive Treadmill,MyWellness Cloud,Running Music,Street View,Talent Zoo,Technogym,Technology,Technology News,UNITY,World of Health and Fitness,Digital Gadgetry, Digital Pivot,

    The World’s First Music-Activated Run to Debut at CES 2016

    January 5, 2016
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    Jessica N. Abraham Comments Off on Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

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    European Union Considers Sweeping Changes to Mobile Landscape

    December 11, 2015
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    Can you predict the success of your sales team?

    September 2, 2019
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    Virtual Reality from Google: Headed to a K-12 Near You

    November 23, 2015
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