Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Jessica N. Abraham Comments Off on Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

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    Contests,Content Development, Tech News, Technology, Technology News, Content, Customer Experience,Demand,Digital Pivot,Downloads,Exclusivity,Gamification,Giveaways,Incentive-Based Selling,Interaction,Marketing,Mobile Advertising,Mobile App Development,Mobile Marketing,Niche Markets,Personalization,Popularity,Sales,Sampling,Stud,ySurvey,Talent Zoo,Technology,Testing,U,IUser Experience,UX,Compulsive Behavior,Connected Devices,Consumer Interests,Convenience,Couponing,Digital Pivote,Commerce,Exclusive Offers,Locational Shopping,Maryann Moschides,Mobile Advertising,Mobile Incentives,Personalized Experiences,Scanbury Shopper Survey,Shopper Experience,Shopping Habits,Study,Talent Zoo,Behavioral Analysis, Personality Types, Personality Traits,Technology News, DIgital Pivot, Tech, Technology News, Technology,

    Study Shows Mobile Incentives & Convenience Influence Shopping Habits

    January 26, 2016
    Brand Social,Event Marketing,Examiner,Internet Marketing,Live Events,Social Branding,Sponsorships,The Vault

    Event marketing? Two words: Brand socially

    February 21, 2013
    Battle Approved Motors, UTV, Racing, Arizona, The Battle Ground, Boxabl, Start Engine, Chris James, Benzinga, Jessica Abraham

    Battle Approved Motors Hopes for Record Round of Funding: Charged Up and Ready to Go

    January 18, 2022
  • Business,  DigitalPivot,  Technology

    Study Reveals How to Digitally Influence Consumer Behavior and Sales

    December 1, 2015 /

    Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…

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    DISC Insights, Personality Testing, Persona, DISC Theory, Personality Testing, Hiring, Hiring Cycle, Recruitment, Human Resources, Interviewing, Onboarding, Communication, Assessment

    How to use DISC results during a hiring interview

    March 13, 2019
    Jessica Abraham, Jessica N Abraham, Benzinga, Technology, Business, Tech, Tech News, Technology News, Business News, Finance News, Invest, Investing, Education, Brands, Cannabis,

    Follow Jessica N. Abraham on Benzinga

    August 3, 2021
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    Only One-Third of Businesses Have Adopted Cloud-Based, Unified Communications

    November 20, 2015
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    Jessica N. Abraham Comments Off on Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

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    The Catch 22 of ESG Funding and How A Company Is Setting Standards, Leading by Example

    October 12, 2021
    Upskilling, Benzinga, Amesite, AI, Machine Learning, Technology, Tech, News, Invest, Investing, e-Learning, Training Course, Mission Briefing, Corporate Communication, Career Development, Professional DEvelopment, Workforce Improvements, Team-Building, Amesite, Distance Learning, CMS,

    AI-Driven Platform Enhances Corporate Culture, Briefs Teams and Upskills the Workforce

    July 20, 2021
    What's the difference between Marijuana, Cannabis and Hemp -- industrial Hemp, CBD, Farm Bill, Agricultural Act, Generation Hemp, GENH

    Cannabis Investors Should Know the Difference Between Marijuana and Hemp

    July 19, 2021
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