Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Jessica N. Abraham Comments Off on Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

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    team building, career transitions, IT project manager, executive leadership, resumes, job seeker, for hire,

    5 Tips for Transitioning Managers in the World of IT

    July 22, 2019
    Digital Gadgetry,Digital Pivot,HeLi-on,Portable,Solar Mobile Charger,Solar Technology,Sun Power,Technology,Technology News,

    HeLi-on, The Goddess to Mobile Solar Technology

    November 13, 2015
    Screen Shot 2018 11 06 at 1.43.04 AM Future Market Insights recently broke down five trends in the Global Natural Language Processing market that we can expect in the next ten years. Here is a quick look at those:

    5 Global Natural Language Processing Trends & Why the Market is Booming

    February 19, 2016
  • Business,  DigitalPivot,  Technology

    Study Reveals How to Digitally Influence Consumer Behavior and Sales

    December 1, 2015 /

    Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…

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    Jessica N. Abraham Comments Off on Study Reveals How to Digitally Influence Consumer Behavior and Sales

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    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness

    5 ways to develop top talent with DISC

    August 22, 2019
    Marijuana Dispensary Unity Rd, Item 9 Medical Marijuana, CBD, Cannabis, Edibles,

    Unity Rd., 100% Locally-Owned and Operated Dispensary Franchise, Strategically Positions Item 9 Labs Corp. for National Scale

    August 30, 2021
    industrial Hemp, Generation Hemp, GENH, Hemp, Cannabis, Textiles, Manufacturing,

    Why Is There a Renewed Interest in Hemp by Textile and Manufacturing Companies?

    August 6, 2021
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    Jessica N. Abraham Comments Off on Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

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    The Vault, Examiner, Digital Marketing, Digital Marketing Conference, Conference, Content Marketing, Content Development, Advanced DiscoverNet, DMFB, Digital Marketing for Business, Digital Marketing Solutions, DMFB 2014, North Carolina, Raleigh, Trade Shows, Seminars,

    Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

    January 6, 2014
    ESG, Sustainability, Clean Tech, Clean Mining, GreenTech, Nouveau Monde Graphite, Battery Metals, Cobalt, Lithium, Graphite, Graphene, Benzinga, Nickel,

    The Catch 22 of ESG Funding and How A Company Is Setting Standards, Leading by Example

    October 12, 2021
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    LinkedIn, CareerBuilder and Indeed Amongst Many Making Big Data Changes to the Job Search Industry for 2016

    December 18, 2015
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