Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Technical Debt, Developer Backlog, Developer Productivity, Software Engineering, Change Failure Rate, MTTR, Lead Time to Deployment, Production, Agile Project Management,
    Business,  Developer Content,  Education,  Propelo,  Technology

    What Is Technical Debt? A Complete Overview

    November 2, 2022 /

    Previously published the reasons why some take on debt — intentional or unintentional — on Propelo.AI Small risks can sometimes equal big gains, and many consider technical debt a risk that they are willing to embrace in order to get ahead. But what is technical debt, and how risky can it truly be?  At its core, technical debt is a tradeoff that engineering organizations make in order to deliver software on time, or to stay ahead of the competition. It’s essentially a set of activities, foregone due to time constraints of release schedules and prioritization.  These activities could range from features that are frequently dropped from release to release, because they don’t…

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    Automating The Future Of Cannabis: How One Enterprise Wants To Lead The Charge Towards Large Scale Manufacturing

    March 8, 2022
    Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

    BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

    December 3, 2015
    What is ImQuest, and How is Statera Biopharma using it to Develop New Immune Therapies for Cancer, Infectious Disease and Autoimmune Disorders?

    What is ImQuest, and How is Statera Biopharma using it to Develop New Immune Therapies for Cancer, Infectious Disease and Autoimmune Disorders?

    September 8, 2021
  • Story Metrics, Agile Velocity, Developer Productivity, DORA Metrics, SPACE Metrics, SPACE Framework, Engineering Intelligence, Engineering Excellence,
    Business,  Developer Content,  Propelo,  Technology

    Agile Velocity – Good Metric, Use With Caution

    June 20, 2022 /

    The Do’s and Don’ts of Using Velocity in Agile | Previously published to Propelo.AI Agile velocity is a very simple concept that software development teams use to gauge how many tasks can be performed, or completed, on average within a given timeframe. Unfortunately, while it can be extremely useful within the field of project management, it can also be very detrimental if used incorrectly. According to Youtuber Gary Tsang, Your Agile Coach, “Agile velocity is one of the most popular software development metrics in the world. When used for an agile team’s sprint capacity planning, it can be extremely powerful. But some people, some organizations and some teams use it for…

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    Contests,Content Development, Tech News, Technology, Technology News, Content, Customer Experience,Demand,Digital Pivot,Downloads,Exclusivity,Gamification,Giveaways,Incentive-Based Selling,Interaction,Marketing,Mobile Advertising,Mobile App Development,Mobile Marketing,Niche Markets,Personalization,Popularity,Sales,Sampling,Stud,ySurvey,Talent Zoo,Technology,Testing,U,IUser Experience,UX,Compulsive Behavior,Connected Devices,Consumer Interests,Convenience,Couponing,Digital Pivote,Commerce,Exclusive Offers,Locational Shopping,Maryann Moschides,Mobile Advertising,Mobile Incentives,Personalized Experiences,Scanbury Shopper Survey,Shopper Experience,Shopping Habits,Study,Talent Zoo,Behavioral Analysis, Personality Types, Personality Traits,Technology News, DIgital Pivot, Tech, Technology News, Technology,

    Study Shows Mobile Incentives & Convenience Influence Shopping Habits

    January 26, 2016
    Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020
    Takyon, Smart Contract technology, Technology, Business, NewsBreak, EVs, Electric vehicles, Clean Energy, Infrastructure, GreenTech, CleanTech, Payments, Credit Cards, Crypto, Cryptocurrency, Blockchain, Polygon, Ethereum, MATIC, ETC, BTC, Electric Vehicle Chargers, EV Charging,

    New Smart Contract Technology, Takyon, Fuels EV and Energy Savings While Growing Clean Energy Infrastructure

    February 14, 2023
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