PREVIOUSLY PUBLISHED TO TMC NET’S CALL CENTER SERVICES According to Customer Think, call center performance can be improved by simply applying competitive analytics to both inbound and outbound calling. It’s quite simple, really. Understanding your demographics and what works best with that demographic will close the sale and keep customers satisfied. It will also keep the average handling time down, proving efficiency in the sales and customer service processes. Routing the customer to an agent, who is most likely to understand the need at hand, also creates efficiency and resolves the issue most effectively. In the case of a sales agent, the call may be routed to those who are…