Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Consider SEO & SEM Bones, Social Media the Soul That Embraces

    March 7, 2020 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed. Now, we can…

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    Business Management,Career Trends,Flexible Work Schedules,People-Oriented Management,Productivity,TalentZoo,Team Performance,Work from Home

    People-Oriented Management: How It Can Help Your Organization

    October 13, 2015
    Automation, Play the Web, Robocast, SEO, Search Engine Optimization, Digital Pivot, Tech News, Technology, Technology News, Website Playlist, Web Player,

    Robocast: Automating Social Like Never Before!

    December 3, 2015
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies

    Turn Around a Failing Team by Leading from Within

    April 20, 2019
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Career Development,  Technology,  TMC Net Contributions

    BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

    December 3, 2015 /

    Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary to understand how every movement in the process can affect…

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    You May Also Like

    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,

    Using DISC for Building Global Markets, Part 2

    January 19, 2019
    Engineering Intelligence: What are engineering analytics? Engineering Excellence, Developer Productivity Engineering, SPACE Framework, Agile Project Management, DORA Metrics,

    What Are Engineering Analytics?

    November 3, 2022
    Pet Care, Pet Health, Pet Pace, Wearables, Wearables for Pets, IoT, Internet of Things, Connected Devices, Dogs, Cat, Alerts, Digital Collar, Digital Gadgetry, Digital Pivot, Technology, Technology News, Tech News, Veterinarian,Monitoring, Mobile App,Pets,

    Pet Care Moves Into the Cloud with PetPace’s Wearables

    January 14, 2016
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

    November 24, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…

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    American Psychology Association, Resilience, Stressors, Stress, Psychological Endurance, Psychological Resilience, Public Perception, Coping Mechanisms, Confidence, Interpersonal Relationships, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

    Resilience and DISC Personality Style

    December 18, 2019
    Worksport Ltd provides hydrogen and solar power energy and mobility, no matter how far off grid you are... for work or for sport.

    Is the Market Ready for these Solar and Hydrogen Powered Solutions?

    November 30, 2021
    Generation Hemp is a pure-play leader in the industrial hemp industry.

    Generation Hemp Reports Quarterly Financial Statements to SEC, Announces New Processing Contracts and Brand Launches

    August 21, 2021
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency

    November 16, 2015 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Moving from leadership in the beverage industry to America’s largest advertising firm, Wendy Clark will be leaving the position of President for Sparkling Brands and Strategic Marketing at Coca-Cola for the position of CEO at DDB North America. Clark has an impressive resume; she was behind the success of Coca-Cola’s Facebook presence – the largest for any brand in social media—and advised Hillary Clinton on her marketing and social media presence during a presidential campaign. The 44 year-old executive, who has spent the last 7 years at Coca-Cola, was personally targeted by Chuck Brymer, DDB Worldwide’s CEO. Brymer was CEO at Interbrand in…

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    Workforce Optimization Software, quality recording, recording software, center recording, voip, call quality, logging, Coordinated Systems, quality recording solutions

    eBay Enterprises Simplifies Omnichannel Controls

    December 3, 2015
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding Team Building, Leadership, Workforce Optimization, Corporate Development,

    Coaching life changes for the active personality styles

    April 24, 2019
    Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,

    Which assessments are legal for hiring?

    March 21, 2019
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