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Lack of Social: So Many Businesses are STILL Doing it Wrong!
PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established client base and list of potential consumers collected by businesses…
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BrandYourself: A cool, novice tool for ‘owning your name’ in cyberspace
PREVIOUSLY PUBLISHED ON EXAMINER Have you ever “Googled” yourself only to find websites that have nothing to do with you? Mugshots of criminals? Reviews about businesses not even in the same state as you? Would you like to dominate the first few pages of Google with your search results? Aside from in-depth SEO-work by a professional, there is a basic tool available to novice users everywhere. A few months ago, I discovered a site called BrandYourself.com. Apparently, I was a little over a year behind this knowledge, because this site has been around since the earlier parts of 2012 from what I am understanding. The site was created in efforts…
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Event marketing? Two words: Brand socially
PREVIOUSLY PUBLISHED ON EXAMINER “Brand social,” this is the tagline of an Orlando-based Internet marketing company, known as Shorty Produkshins. Branding socially should be a common marketing objective found amongst industries around the globe. Through Web 3.0 and the “always on” culture that we encounter each day, social branding attributes to the evolution of how we successfully market our brands and do business in this new age. According to HQSocialMedia.com, “80% of the top 100 fortune companies are using at least one social media profile to engage with their customers.” Many of these companies are even including their own social communities within their pre-existing sites or link to an independent…
