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Digital Advertising, Trends & Revenue | What to expect in 2021
PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August of this year, “IAS Research in Australia shows 85% of…
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6 Trends to Keep an Eye on in 2021 …and why we should be paying attention
Previously Published on News Break Since the pandemic, the World has been accelerating at an unprecedented rate. And, yet, there’s irony in that it has entirely slowed down, altogether. We have been presented with a whole new dichotomy and are experiencing things we had never known before. For some, the pandemic has brought about a sense of relief. It has given them time to reflect and time to catch up. Some have benefited from such an occurrence, while others have hit rock bottom in its most purest form. The World continues to turn, and we continue to learn new things, adopt new techniques and perfect that of which would lead…
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