On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.”
In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.
WebDAM wants you to realize that no matter who you are and what you do, someone will talk negatively about your brand. As a matter of fact, “There are 2.1 million negative social mentions about brands in the United States alone, every single day.” While it is true that one negative comment is twice as damaging to a brand than no comments at all, you must learn to let go of control and set your brand free.
Set your brand free and use your creativity to attract new potential consumers. They suggest doing so through alluring visuals meant to intrigue your audiences. If you think about this point, it is very valid. After all, this isn’t that every time we are on social media, it is the memes and videos that get re-shared over and over again?
You have probably seen the same visuals re-shared over time and began to realize that these visuals are often coming from the same source. These clips and memes have become viral. Awareness has been found. And, the brand attached has become known for this media piece.
There are times, however, that these media pieces are being re-shared by someone not affiliated with the piece whatsoever. That’s where branding comes into play. That’s why branding becomes so important. In this same token, “the use of video content for brand marketing increased from 8% to 58%, and 74% of Online consumers expect a brand’s web content to be personalized to their interests.”
According to WebDAM, you need to “Set rules for your brand’s look and feel.” It is a well-known fact that in keeping with Brand Integrity, one should only use tones, styles and colors that have found an association with the brand. WebDAM goes a step forward and suggests only using those approved by a Creative Director from within the company. As a matter of fact, color alone “increases brand recognition by up to 80%.” They also suggest “keeping a leash on your font.”
All deliverables from a brand and
organization should easily identify with one another. Allow your
audiences to associate these deliverables with your company’s branding
through visual presentation of font and color. This is what you call
“establishing your brand’s voice.” This is how a brand builds trust.
It’s how it builds consistency.
When you see a brand with familiar colors, shapes and fonts, you have identified it with product and service lines that you are used to. Many companies include the psychology of colors to alert you of a brand’s attributes, give an authoritative presence and to set an archetype with that brand. Is your brand a hero, a villain or a creator? These are things to consider when creating your brand and evolving your brand’s presence, especially on the net. This is how you build trust. But, guess what… “54% of people do not trust brands.”
That’s when it’s time to “Unleash your brand assets.” According to an IBM Marketing Survey and as relayed by WebDAM, “82% of marketers create and deliver brand assets at every point of customer interaction.” This is highly suggested, because even releasing press and including brand imagery, Online views increase on an average of 77%. This is why many people decide to click links on Social Networks.
Facebook has caught on to this and now allows you to upload your own photo with a shared link in increasing traffic to the destination. For those that come to your content, you want to be sure to have it branded just the right way! This is one way that you will dominate the market!
With every plan of World Domination,
there is a set vision. And with most visions, you will realize that
strategic planning and analysis will make a World of a difference. A
documented content strategy will bring a team together in total sync. It
is also one way to be sure that branding is always complete. It is one
way to be sure that a concept is summarized. It is one way that the
brand will always differentiate itself from other similar brands in the
marketplace. “Your brand won’t get away from you. “
Build that trust with your markets. Get
personal. As WebDAM puts it, “Make your customers always come back to
your brand.” This is Brand Trust and Loyalty at its finest. It cost six
times less to keep your old customers happy and will also lead to new
potential consumers hearing about your brand through Word of Mouth, one
of the hardest Marketing Techniques to achieve. These existing fan bases
will become Brand Advocates. Allow them to adopt your vision. Allow
them to get to know your brand inside and out. You see, “92% of new
consumers trust brand advocates” more than they trust a brand directly.
As much as 75% have cited brand awareness as being the major influence
in their buying decision.
Do you want to bring a higher return on
investment for 2015? Start creating interesting content. Interesting
content is one of the top reasons customers follow brands on social
media. “Set your brand free.” Visit WebDAM’s SlideShare channel and
check out their brand new “Fifty Shade of Branding” presentation. You may even download it for future reference. Check out their site to find out about WebDAM’s line of Digital Asset Management and Brand Management tools — for web and for mobile.
It is no secret that having a cause that supports the community attached to your company’s mission or special event drastically affects your turnout and support rates. Companies that give back to the community often find that they are more embraced by the community than any other business that does not. If your company is dedicated to humanitarian efforts, you will see your brand succeed at a much higher rate due to this support through viral efforts and Word of Mouth instances.
We have been seeing for years that companies will hold special marketing campaigns that implement local charities and organizations into their execution plan. We have been seeing these campaigns soar, because these companies return a percentage of sales and donations to these specific charities. Non-profit organizations (NPOs) will then continue to distribute free marketing resources to the brand in exchange for the campaign cause. Additionally, the brands often donate tickets, products and services to the NPOs in creating furthered awareness for the brand.
Some causes are genuine and “from the
heart.” Very unfortunately, however, there are other brands that only
implement these causes for personal and corporate gain. For those brands
that are truly interested in supporting local causes, charities and
NPOs, there is a new and easy resource available in collecting funds for
TicketForce, a company dedicated to the live event, unveiled this weekend a new option in supporting causes associated with event marketing and ticket sales. This company has released a new platform option in helping aid fundraising potential for both brand and NPO. Online platforms, as well as box office sales and available kiosks, now include (according to a recent press release):
“Make a Donation” landing pages with multiple images, descriptions and campaigns to select from;
Patrons may choose to give a gift now or add to a shopping cart;
“Add a Donation” appears in all shopping carts, allowing ticket buyers to easily add a gift of any size;
Call-outs are easily customized to prompt buyers to give to specific campaigns, based upon the purchase in their cart;
Box office agents are prompted to ask patrons to add a gift to their ticket purchase.
“Additionally, the ticketing site may be
used to collect donations across multiple organizations or funds. This
allows community arts groups, agencies or venues with multiple resident
groups – such as theatre, ballet, or symphony – to collect donations and
easily track across several organizations.”
As the individual landing pages include
information on specific charities and NPOs associated with events, these
pages include both short and long descriptions, imagery and easily
customizable donation amounts. In addition, all donations, memberships
and ticketing purchases are viewed easily on “the patron record and
cross-reporting allows the venue to easily pull the consolidated value
of a patron over any time period – as well as view a snapshot during
checkout in the box office.” A statement was also released from
TicketForce in the recent press distribution:
“Because TicketForce services venues
across many commercial markets, some non-profit organizations are
surprised by our robust fund management, membership and patron
management functionality,” says CEO, Lynne King Smith. “This company was
born out of a non-profit organization, and I spent over fifteen years
in the direct market field – so I understand the need for a truly
integrated and simple solution to manage giving alongside ticketing.”
Of course, events may be able to collect funds from direct ticket sales, but TicketForce has basically made the process easier and business more diplomatic, as a third-party advocator for the connected.
Think of this: If greed were to become a factor, a venue couldn’t claim that they weren’t paid properly or that they didn’t make as many sales as they did, and neither could the NPO. Furthermore, those supporting a cause may feel more comfortable knowing that their contributions will go directly to the charity of their choice and may even donate more to the cause.
Specific reporting is made available and
separate amounts can be distributed automatically, ensuring future
opportunities between venue and NPO. If payment delays were to occur,
TicketForce would be responsible, as well, eliminating possible conflict
between the two participating parties. TicketForce may just find itself
becoming the leader in its niche once these concepts and practices are
adopted by promoters, Worldwide!
You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING.
You try, you try, you try and still — you come up with nothing. Content block!
It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need to go above and beyond THAT when it comes to our own projects. We become so caught up in it, perfectionists even, that we either never finish or we struggle, trying to create the next masterpiece. There is hope!
Try these simple but POWERFUL steps in jogging the mind into the proper direction. If you’re like me, you hate idle time that will never come back. Use these activities to benefit your Social Presence and help find direction and an insight to what your audience is even “in the mood” for.
Afterall, we MARKET not ADVERTISE… Let’s make them REALIZE the NEED not TRICK them into WANTING something useless.
In taking part in an activity or two, your mind should be clear. You should have some fresh content that you can use on your own projects or that of future clients. Your content delivery being noticed by audiences has benefited your brand. SEO, through your content, has enhanced your efforts, and you now have new ideas to work with to ensure the evolution of a successful and healthy brand! In whatever you do, good luck doing it!
1. Brainstorm Session
A good ol’ brainstorm session! Write down ideas, search your mind. Get a team and make it all the better! What you don’t use now, you can use later. Make sure you type up all ideas and elaborate upon the ones you select. These ideas will help you with a plethora of future events. Cherish this moment and have much fun! Never let your ideas intimidate you! No idea is too big. And, nothing is impossible!
We have all seen them on Tumblr, Facebook, Instagram, Pinterest, Twitter, etc. They grab the attention of audiences through advice, tips, tricks, ideas, jokes, inspirations, etc. Why not create a few of your own? Grab hold of new audiences and gain new likes and boosts in SEO capabilities for your related presence. Due to shares, your direct page should be shared by onlookers everywhere. Have those Memes marked with your web address, as well, and gain the attention of curious minds immediately!
3. Fun with Trends
This is one of my favorite things to do! I love getting involved in conversation and seeing how many “retweets,” “favorites” and replies I get from it! More importantly, I love the followers who begin asking questions about my company and the ROI from it. No investment other than time, but traffic, backlinks, referrals and BUSINESS in return!
And, I mean, how hard is it? Creating jokes and interesting statements based upon trends and relating it to your business? This is definitely a worthwhile “brainwarmer” and stress reliever to get you in mode for some heavy duty business…
4. Self-Education on Unrelated Topics
Have you ever caught yourself working on
a project and stuck on what would make that brand unique? Sometimes, a
theme and an in-depth knowledge of a theme gives us an awesome outcome,
especially if it is related to a specific archetype!
As an Internet Marketer, you probably have been a Consultant for many
clients and are always the one doing the teaching. Why don’t you sit
back and let someone else teach you? Watch Youtube videos, read
conspiracy reports, learn something weird, check out the news! These
things may just jog some ideas that will get you back on track …and
benefit future client projects, as well!
Don’t forget to write down your ideas and get others captivated in your findings. Show them that you are not just a business, but your brand is a persona and you are human with real-life interests. You may just find niche markets and leaders that can pave the way to new approaches and ways of doing things.
5. Network and Get Out!
Networking and enjoying an adventure or
two will lead you into so many new directions and develop your mind to
understand public interests, as the World is always changing. You
experience new things. You can meet new people that will spark new
interests for you. New ideas can generate through collaboration. Doors
can be opened for new possibilities and in taking barriers from your
life. What is even better, you can enjoy yourself.
You get to de-stress. You can free your mind and clear it to start from scratch. Did you ever think that maybe these “blockage” periods force us into just laying around, watching TV and ultimately clearing our minds without a second thought? Because once your client puts that need in your face, ideas are pumping through your veins! So, get out! Conversate. Have fun!
6. Landing Pages
Truly who likes creating Landing Pages? But, guess what?! They are the keys to our success. They are also ways we can do things a little different with our brand, especially if linking into a corporate site. So, why not have fun with it?
You want to build something new, exciting, maybe innovative as well, right? Then, go ahead… design away! And, make it useful. The impact of each campaign depends on it.
7. New Ways to Monetize
We are constantly finding new ways to
monetize when we are working with clientele, whether it is through
products and services that we create or through research in finding ways
to promote their products. There are so many ways to monetize items
through free distribution that it is almost ridiculous!
People want free. If you give them free, they will find it worthwhile to take a peek!
This is one way to convert a consumer into a customer and be paid for it. How are we paid for it? The answer isn’t always easy, but a few ways to do it are through sponsors, advertisements, cross-promotions, etc.
Do some research, find some new methods of monetization that haven’t been touched yet. Implement your findings into your own brand. Make money… and give me some of it!
8. Spy on Competition and Fortune 500 Companies
I don’t mean to literally spy, although if you’re bold enough… How I mean to spy is to look into the Web, Social and Referral Presences of your competition. Look at their Marketing, their Design, their SEO. What can you do better than they can? What are they doing better? Can you implement it and fine-tune it to fulfill your brand’s needs in advancing in the marketplace?
9. Get Inspired
Read articles. Read books. Heck, read Memes! Go outside and smell the fresh air, taste a new cuisine. Whatever you do, embrace it. Find inspiration.
Keep your mind pumping and ideas sprouting in your mind.
Each and everything you experience, you must learn to make it your own. How can you incorporate enjoyable details into your brand in creating fresh content?
10. Backlinks and Other SEO
You have time. You can’t think of anything fresh. Anything you may create through forced creativity may end up very unaesthetic and unappealing to the eye. It may seem rushed if it is a text deliverable.
So, go ahead. Go to work. Create backlinks.
Point people in the direction of your brand’s presence and web site. You have nothing to lose! Maybe you will see something on your mission that allows you new insight!
11. Research New Tools and Trends
All that you have to do is to research new tools and trends for your Industry or niche….. This is pretty much self-explanatory…
…AND NOW, ONTO THE NEXT!
12. Ask an “Elder (not necessarily in the same industry)”
Ask a Veteran in the World of Marketing
or the Business World, in general, what they have done and have
accomplished in their career. Ask how they did it. Learn from them.
Bounce ideas off of them. Speak to them on the topics of life and
people. Then talk to your elders.
These people may not even be in-tune
with the World of Business. But, ask them about their likes and
dislikes. Ask them things that attracted their attention to brands over
the years and converted them into customers. Ask their favorite brands,
why they like the brands and how they were attracted to them. This is a
Allow an elder to shine through you. They know what they are talking about. They give a perspective that not many consider valuable. It might not be a “fresh” outlook, but it isn’t an every-day-run-of-the-mill practice, either! They might even have some ideas, but they feel they need a “fresher” face to produce it for them. You never know until you ASK!
Ever been on the phone or in a class and led to doodle random thoughts, phrases and imagery? Try it now that you are older and have a brand to grow!
Call someone that you haven’t spoken to in a long time. Catch up!
Enjoy yourself, and let yourself become clear-minded and reconnect with an old friend or family member at the same time. At the end of that phone call, look at your notepad. Your subconscious mind just told you what your next project was going to be about. It’s all about you to decipher it!
14. Engage in Conversation
Make your Social Presence personal!
Conversate with your audience. Find out their likes and dislikes, wants,
needs, thoughts. Get them involved in the brand’s future. Keep them
talking to and about your brand. As interesting as this is, I actually
get more business through my “personal” pages than my business pages.
The trick is to be personal without being too personal at all! Show life
and that you are human!
Create chemistry It’s all about relationships, so build! Bring that empire to life. And, allow those who support you make history at your side!
15. Speak to your Camera
We can never find time to make these Vlogs (Video Blogs) that everyone would rather watch than read information on. To boot, we aren’t always in our best shape. Let’s take advantage of this time.
Go in your closet, pull out some nice clothes. Get dressed and “made” up. Sit down at your computer, and hit record!
Speak about your journey, your successes, tips and tricks, ventures, clients, projects, ANYTHING. Inform your audience, entertain them… show them the face behind the brand… behind the movement! Then, use these videos to keep audiences captivated and interested in what your brand has to offer them!
16. Fun with Photos
As Marketers who write, create mood boards, need backgrounds, create content, need to get our point across, we always need photos… the more unique, the better. The less we have to pay for royalties, the better.
So, let’s get on a jacket, grab a book bag, fill it with goodies and a camera with extra batteries… and start shooting!
Take pictures of every and anything.
Keep in mind your audiences, and try to create content that will be
shared or liked! Don’t forget to take pictures of architecture, events
and people. Memories are everything. Nostalgia is in demand. And
people… they love looking at themselves. So, click away and tag them
Don’t forget to take pictures of architecture, events and people. Memories are everything. Nostalgia is in demand. And people… they love looking at themselves. So, click away and tag them later!
17. Mood “Boreds”
I know, it’s “mood board,” but you can do this if you are bored! Go out! Collect actual fabrics, textures, objects, colors. Cut out newspaper and magazine clippings. Get out your crayons, pastels, watercolors and do some exploration. Come up with a Rebranding Strategy, a Campaign, a Facelift, or some cool ideas for future projects!
Mood Boards are fun. They unlock the inner youth… our innocence… our imaginations. Open your mind, and unblock that brain!
18. Start a “Spin-Off”
You have found many new ways to capitalize from and monetize your content. You have found something in common. Is it time for a “Spin-Off” brand? How does it help your current brand?
Link Wheels are now generating spokes that will now build their own Link Pyramids under them! You can create backlinks to each other, cross-promote each other amongst audiences, draw together totally different audiences and recycle cool content!
Maximize your potential through this chance to start a spin-off. After all, wasn’t it your dream, growing up, to in some way take over the World? Why not start now to build your empire? The content created will link two-ways, or three, or four, in generating ongoing interest, positive SEO efforts, and give more content to each brand!
19. Write About Your Experiences and Knowledge
Whether creating a website, blog, resume, autobiography for use on various platforms or even writing for an Online periodical, make sure you are recording your experiences. You can always create content. But, who is recording your footprint upon the earth for your legacy and future generations?
On another note, it builds your expertise in the eyes of audiences. It shows you know what you are talking about. It gives you credibility. Who is selling you to new and future clientele?
Recommendations are everything, especially if a finger can be pointed on a point of interest… especially if you are a marketer who does a lot of work under Non-Disclosure. If you have already done so, go back and read it. Pay attention to your growth and create new goals for the future!
20. Fine-tune and Enhance Current Content
What better time than now to go back and
enhance, reorganize and fine-tune your current content database? Make
your content work for you. Analyze each piece and find out what works
and doesn’t work for it. Shoot, you might just find a better way to do
your current daily practice amongst your own presence and that of
Have you ever “Googled” yourself only to find websites that have nothing to do with you? Mugshots of criminals? Reviews about businesses not even in the same state as you?
Would you like to dominate the first few pages of Google with your search results? Aside from in-depth SEO-work by a professional, there is a basic tool available to novice users everywhere.
A few months ago, I discovered a site called BrandYourself.com.
Apparently, I was a little over a year behind this knowledge, because
this site has been around since the earlier parts of 2012 from what I am
The site was created in efforts to keep “same” people together in search results, separating successful business people from arrest records of convicts that include mugshots, both of which share the same name and possibly same city of residence.
BrandYourself.com has the common goal of
helping you rise within the search rankings using your name as personal
leverage. It keeps your websites, portfolios, social network profiles
and more attached to this central hub.
This hub acts as a link wheel and builds
the connection between a user on Facebook to the handle on Twitter that
everyone is following, while linking to professional and personal web
spaces and biographies.
As an active user since my discovery of this site, I have been a little impressed. I use a basic accountm because this is one of my areas of expertise and a paid account would be a waste of money to me. However, it would be a good investment for someone who does not have this knowledge.
While the site, itself, does not rank high in search engines (even with a PageRank score of 6), it does indeed boost the PageRank of your sites through authoritative linking and through acting as a central hub. It also keeps you up to date on tips and tricks of basic SEO (Search Engine Optimization) strategies if you subscribe to their newsletter.
BrandYourself.com is very good at
communicating with users almost immediately. One of my URLs were not
listed on the BrandYourself profile I created with them. When it
appeared in the top results, I was emailed by BrandYourself to
tattle-tale on the “Unidentified Link.” It gave me tips on how to battle
the site and regain territory. It also told me how many people viewed
my page by telling on them as soon as they visited the page!
While I do not have a premium account, I am impressed overall. To be honest, there are more efficient and effective ways of doing this. But, as I have stated earlier: For someone to have no experience in the field of SEO or Internet Marketing, this is an awesome tool for them to use and to find ownership in the most valuable keyword they will ever own — their name!