300-year-old industry implements innovative tech trends

A2Z and FABTech Canada Release Mobile App

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FABTECH CANADA 2014 will be taking place shortly, and a2z, Inc. plays an important role in helping the event to succeed through innovation and accessibility. FABTECH CANADA is the embodiment of the Fabricators & Manufacturers Association (FMA), the American Welding Society (AWS), the Precision Metalforming Association (PMA), and Chemical Coaters Association International with SME, who have been “serving to the advancement and growth of fabricating, welding, metal forming and manufacturing” for the last 300 years. Together, they bring these elements into manifestation to produce an annual event that is exciting and unique to Canadians in this industry. Through growth and the evolution of tech trends, innovation is key to successful progress, especially for such a traditional trade in a “high-tech” world.

According to a recent press release (March 11, 2014), a2z, Inc. is teaming up with FABTECH to make this year even more successful than the last. a2z, Inc., a leader in event management and marketing software solutions, has designed a customized ChirpE Native Mobile App for the FABTECH CANADA 2014 event that will take place at the Toronto Congress Centre on March 18-22, 2014. The app is available cross-platform, including Android and iOS and is also available on all “internet-enabled smartphones.”

Because FABTECH CANADA is Canada’s “only exclusive fabricating, welding, metal forming and finishing event,” it dedicates itself to provide all the tools needed to “improve productivity, increase profits, and find new ways to grow in today’s competitive business environment.” In taking that concept to the digital world, it is imperative to reflect the company’s direction through mobile capabilities in bringing productivity to this event.

The a2z-powered ChirpE mobile solution allows for “on-the-go access” to event exhibitor listings, full with interactive floorplans and up-to-date conference scheduling. There are also features for event announcements and a personalized planner so that attendees can create their own customized schedules with notes and calendar capabilities. This particular app is superior to others in its field because it allows for live synchronization with the conference website and provides exhibitors and attendees with an enhanced event experience and to-the-minute announcements. Furthermore, they can use productivity tools to create lists of favorite exhibitors and map out their locations at the event.

This app allows for FABTECH CANADA 2014 to be marketed through app marketplaces and allow for sponsorship possibilities within itself. Mobile Marketing options, which also include Internet Marketing tactics, may also be made available to bring this event to the forefront of many skilled traders in the Canadian region of the World. It also allows for awareness through Word of Mouth and the app’s presence in the mobile marketplace to encourage International attendees in this and future years. With the collaboration of a2z and FABTECH, it is highly likely that we will see a trend amongst future generations of skilled tradesmen and women in incorporating new technologies with traditional practices.

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It’s 2014, and you still have no Mobile Marketing Action Plan? Change that!

It's 2014, and you still have no Mobile Marketing Action Plan? Change that! Internet on PC, Mac or Mobile?

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If your brand hasn’t gone mobile yet, you have fallen behind the norm! According to fishbat, a company spelled with “all lowercase” letters and a leader in Long Island advertising agencies, Internet browsing via mobile apps have surpassed PC usage in January alone with 55% usage! PCs hold strong at 47%, while the remaining 8 percent comes from actual Mobile browsers. This means that 62% of the time that the Internet is being accessed within the United States, it is being done via mobile device!

On March 6, 2014, fishbat released press explaining how this is possible. They were inspired to do so by a February 28th article posted by CNN Money, entitled “Mobile apps overtake PC Internet usage in U.S.

The “smartphone adoption rate” of an increased 39% is actually leading to the PC’s largest decline in the lifespan of PC sales. Let’s face it, mobile devices are more personal, readily accessible, and (depending on phone carrier) free or cheaper than the average PC pricing.

It is now understood that an estimated 55% of adults in the United States own smartphones, while 42 percent own tablets. There is no report on who owns both. So, these numbers may actually overlap. At the same time, they equally contribute to Internet access rates. And, with “growing 4G Networks, there is no reason this trend should stop any time soon.”

Some people would rather share a toothbrush than to share a mobile device. This is an actual report by Hubspot in 2011 that at that time reported “6.8 billion people live on the planet. 5.1 billion of them own a cell phone. 4.2 own a toothbrush.” Those numbers have only grown since then!

As the ratio of mobile ownership and usage, in comparison to PC ownership and usage, increases, Justin Maas, Vice President of Client Relations at fishbat, expects that “accessing the Internet via mobile apps is not only more convenient, but, now, due to smarter mobile designs, it is becoming easier to use,” he says.

“This data shows that businesses, especially e-commerce businesses, have to optimize their websites for mobile apps. It’s extremely important for businesses to have a mobile app version. With their growing popularity, mobile apps are the best way businesses can keep people interested in their brand. If a brand does not have a mobile app, chances are, they are losing out on potential selling opportunities. If designing a mobile app is not feasible, optimization of their website for mobile browsers is the next best thing.”

If you haven’t already implemented “Mobile” into your Internet Marketing and Mobile Marketing Action Plans, you better start now.

Some companies have redesigned their sites to work on all platforms and appear the same. Others have created exclusive designs only for web. Some have implemented mobile apps, while others are doing all of the above. Take a minute. Think. What will you do? How will you take your brand into the Mobile Evolution?

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Industry leader adding live and on-demand video interviewing to current platform

HarQen with Video Voice Advantage offers distance interviewing

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Ever wanted a job so bad, but it just was not in the proximity of where you are currently living? The situation may have been that you either didn’t want to move, or you didn’t want to relocate for the job that you are not sure if you are even going to get. Some of these jobs are actually “work at home jobs,” but you need to travel for an interview and training. And, some of us just can’t afford that. Well, there is newfound hope!

Voice Advantage, the industry leader of “on-demand digital interviewing” has now added a live video option to its “comprehensive digital interview suite,” as announced via press release by HarQen on March 4, 2014. Ensuring that top candidates are constantly being recruited by organizations at “every corner of the globe,” Voice Advantage’s ability to help these organization has just gotten a large boost.

“Today’s hiring environment often leaves recruiters and organizations overwhelmed with applicants, many who are not suited for the positions to which they’re applying. The challenge is to find the top talent hiding in the masses quickly and effectively. Voice Advantage’s powerful tools help recruiters do exactly that,” is a very understood truth of global business owners, large and small, as highlighted within March 4’s most recent press release.

“Adding Live video capabilities to Voice Advantage gives recruiters another great tool for connecting with and hiring the best people for the job,” said HarQen CEO, Ane Ohm. “We already give them the tools to add the voice of candidates early in the assessment process. Now with Live, they can take that a step further and gain even more valuable insight to make the best hiring decisions quickly.”

She continues by discussing another valid point, “People don’t hire resumes. They hire other great people. Live video interviewing will let our clients connect and communicate with wonderful and talented people, so they can make the right choice.”

In the hiring process, businesses usually prefer that you meet with more than one management and hiring personnel, what if you had to leave town before the “second interview?” What if you couldn’t afford to travel for any of them?

This software also allows recording of the interview process that can be not only accessed at any time, but shared with employers that could not be present at the time of your interview. As a Devil’s Advocate, they can watch the interview without any personal attachments to see if you are a genuine candidate or not. Or, they can give you a second interview on their own schedule.

As a matter of fact, there are video and audio recording capabilities to interview even if not available during business hours, which also leaves the doors open for “Internet-Free” interviews for interviewees that have no private Internet connection and have to go in high-traffic, often noisy atmospheres only to share “shaky” Internet connections. The World is against them, yet, they are able to market themselves through the Internet to receive a higher paying job than they would in the area that they are currently in, thanks to Voice Advantage!

Today, Thursday, March 6, 2014, attendees of the LEHRN HR Technology Expo in Minneapolis, MN will be able to “test drive” this new software for the first time to prove that it is more than a video conference! It’s a powerhouse! If you are thinking of searching for a new job, you just might be using Voice Advantage’s new software capabilities sooner than you think! A large portion of major social networks and social media sites have been hiring lately. Will you be one to apply?

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First Annual Blogger Week UnConference 2014 to take place in Washington DC

First Annual Blogger Week UnConference 2014 to take place in Washington DC

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“A multicultural festival of bloggers, journalists and digital media mavens” is what they are calling the first annual Blogger Week UnConference set for the dates of April 28th until May 3rd of 2014 in Washington DC and surrounding areas.

According to a February 24 press release, Black Bloggers Connect, a leading social network that connects Black bloggers and journalists nationwide, has, for the last three years, supported over 7,500 bloggers through features, published news, contests and through providing campaign opportunities. This organization is also responsible for the Blogger Week UnConference, which we will begin to see unfold in front of our eyes.

The purpose of Blogger Week UnConference is to “provide an informative atmosphere for bloggers to network and share innovative ideas.” Because of this, Blogger Week will hold both Online events, as well as physical ones. These events will include Twitter parties, Google Hangouts, workshops, panels and networking events.

All physical events will take place in Washington DC and surrounding areas, including a Network Mixer on May 2, 2014 and a wrap-up Blogger Week UnConference on May 3rd. The Unconference will touch on “hot-top discussions and breakout sessions to promote innovation, creativity and success for bloggers and social media mavens.”

This event will continue on an annual basis and is meant to support the blogging community. As a matter of fact, Black Bloggers encourages bloggers to submit session ideas at the BloggerWeek.com website so that their interests are more personally met. There are an expected 150 bloggers to attend, but as an emerging leader in social media, that may actually be a “low ball” estimate, especially as interest spreads surrounding this event.

In order to continue the growth of this event and support the cause that initiated the vision, Black Bloggers Connect is leaving room for sponsors, media partners and ambassadors to join in creating something new and unique — not just for the DC area, but for all Bloggers Nationwide! Creating a festival for multicultural channels is opening doors to the World in gaining unity through hobbies, politics, relationships, interests, scholastics, society, fashion and more!

What Black Bloggers Connect is implementing to the World of Social Media isn’t just another conference. It is an indirect means of creating peace and collaboration, while inspiring Bloggers to continue on the path of impacting overall society through “The Power of Blogging!” They are leading bloggers to information and innovative ideas through that collaboration of brainstorming and tactic. They are basically creating a new standard in how the Blogging Community operates.

This is very important in the overall innovation of how information is to be delivered to audiences all over the World, which not only transfers into Education and Entertainment, but also to Marketing and Civics.

By promoting positive ideas and information, we can make this world a better place!

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$1 Million in scholarship opportunities given to intern and study abroad

$1 Million in scholarship opportunities given to intern and study abroad

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Who says it doesn’t “pay for kids to be social?” As a matter of fact, it does. It will even pay for foreign study abroad. Thanks to Panrimo, “a study abroad outfit that will be awarding more than $1 million in scholarships in three different ways,” students from around the United States will have the opportunity to take scholarship into educational institutions and be allowed to get hands on work experience overseas.

According to a press statement made on January 6, 2014, the company has pledged to award more than $1 million in scholarships to college students and young professionals, alike, seeking to study or intern abroad in 2014. It is important to note that many social media related internships do not pay and living abroad can be very expensive. This is one-way Panrimo is making innovation more achievable for our next generation. Their goal is to provide more “comprehensive, personalized” experiences to those who wouldn’t necessarily be able to afford it otherwise.

With offices in San Francisco, California and Providence, Rhode Island, as well as having headquarters in Detroit, Michigan, Panrimo covers all coasts in providing scholarship opportunity to the youth across the United States. Internationally, Panrimo offers “full-scale, comprehensive study abroad opportunities in 10 countries and full-time internship work opportunities in four countries worldwide.”

“Panroamers,” as Panrimo has nicknamed their scholarship recipients, are guided through visa and passport assistance, cultural nuances, and credit transfer. These are all things that a young adult may find difficult to do on their own. “Also included are on-site staff, excursions and cultural immersion activities, health insurance, city orientation and support 24/7, plus post-program ‘re-entry’ welcome and debriefing.”

Panrimo has grouped each scholarship package into academic-related areas of interest:

  • Preferred Partner University Scholarship: Panrimo has closely partnered with 58 U.S. universities. Students at these universities automatically qualify for this scholarship to study abroad. There is a full list of universities on the official Panrimo.com website.
  • Social Media Scholarship: Students and working professionals with a love for social media may qualify by applying to this scholarship. Awardees are required to work at Panrimo offices at home and abroad, in “promoting their Panrimo experience, from the time leading up to going overseas, activities done while abroad and re-entry back home. Winners will take advantage of all Social Media facets, including social networks (Facebook, Twitter, Pinterest, etc.), video distribution channels (Youtube, Vine, etc.), blog and more!
  • Get Global Scholarship: These scholarships are offered to “true global travel enthusiasts.” all applicants are required to take a 10-question quiz Online to show that they know their geography and deserve to win the scholarship amongst all other applicants. Questions are all multiple-choice and will alert the studio, immediately, of their scholarship award value. This quiz is also available on the Panrimo.com website.

These scholarship opportunities find themselves just in time for Panrimo’s new additions to the program, including new cities and course focus.

New programs for 2014 include study and intern abroad in Madrid and Barcelona, Spain. Full-time internship positions are available in the summer and fall as related to the fields of healthcare, graphic design, nonprofit management and elementary and secondary education. Study abroad application deadlines are April 1, 2014, while Internship Abroad opportunities end on March 1, 2014.

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Digital Marketing for Business Trade Show & Conference (DMFB) dates announced.

Digital Marketing for Business Trade Show & Conference (DMFB) dates announced.

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The dates are set in stone. On January 5, 2014, a recent press release announced the second annual Digital Marketing for Business Trade Show and Conference (DMFB) to be held in Raleigh, North Carolina. On May 6, 2014, the Raleigh Convention Center will be the destination for many in the fields of Internet Marketing, Digital Media and the businesses in search of the perfect tactics for future Internet Marketing campaigns.

In its second year, DMFB Raleigh will hold a three-day event that will empower more than 1,100 business owners, entrepreneurs and Internet Marketing consultants through conferencing, seminars, an awards show celebrating 30 marketers evaluated by 5 independent industry judges, exhibits, workshops, surprise activities and more!

To start, There will be 42 sessions in total that will cover 3 tracks of marketing familiarity. These tracks are for the small business, the enterprise and the expert. A list of 70+ speakers, with successful Internet Marketing experience will be engaging audiences during these sessions.

In addition to Internet Marketing sessions, there will be 21 workshops that will provide “how-to” trainings on key marketing activities in standard business operations. Topics of training will cover Pay-per-click Marketing, Social Media Marketing and even E-mail Marketing with analytics. Attendees will discover proper techniques and learn what they may currently be doing wrong, as well as how to improve those current techniques that are being executed properly, to convert more consumers into actual customers and clientele.

During this three-day event, there will be a plethora of interactive activities and informational resources that will mold each individual’s concept of marketing and teamwork, such as the existence of 24 exhibitors from within media agencies, consulting firms and business support services, networking events (i.e. a Gala event for 150+ people, entertainment, 18 dinner meetings with two speakers assigned to each table, meet and greets, etc.), contests, special guests, social events, and multiple one-day summits with topics ranging from “Internet Marketing for Business Managers to “Advanced DiscoverNet Content Marketing.”

Attendees will receive incentives for attending the event and participating. One of these incentives will include the Raleigh Marketing Directory with is a ‘listing of over 1,000 marketing product and service companies in Raleigh, NC.” Online presentations, white papers and video interviews will be available to remote attendees and those that would like to gain extended knowledge on the topics of Internet Marketing, Social Media and all current trends in marketing.

If you visit the DMFB 2014 website, you will find opportunities for sponsorship, event registration, speaking opportunities, and even the chance to volunteer at this event. Joining the mailing list will allow you to stay up-to-date on event information. Areas of the site are shareable through social sharing features. As the event proceeds to commence, one will find schedules and speaker information within the site, as well as links to Online materials related to the event.

If you are a business owner, or a part of the marketing industry, you should really consider traveling to Raleigh for this special 3-day event!

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Voices.com empowers voiceover talent with insight on 2013’s voiceover industry.

Voices.com empowers voiceover talent with insight on 2013's voiceover industry.

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“In the midst of a digital revolution,” Voices.com, an International voiceover company, speaks on voice models (or voice actors) and the potential of their careers after releasing a 2013 report on the voiceover industry, released December 31, 2013.

An industry needed by all others, Voices.com helps supply the voiceover industry with millions of voices that will be stuck in our heads — many of which will never have a face. In analyzing the vertical markets of the Online voiceover industry, topics such as “advertising, broadcasting, e-learning, gaming, publishing and streaming” were important in forecasting “where the industry is going” and offering “insight on how voice professionals can stay on top of it.”

Due to the convenience in the availability of prosumer quality hardware to all consumers at affordable prices when it comes to recording equipment, home studio setups, audio applications, and computer software, wide adoption of these tools serves as a major attribute to the success of digital and Online “voice marketplaces.”

The CEO and Founder of Voices.com, Mr. David Ciccarelli, explains in the report “freelance and professional voice-over talent that work Online have already made the first leap, have acknowledged the current state of the industry and the accepted practices for receiving work and promoting their services to a global audience.”

The Voices platform claims over 200,000 registered users that are actively using the site and an array of beneficial tools found therein, each month. They each have the ability to promote their services through personal profile pages.

Each page is able to be shared through social sharing options and connect directly to voiceover talents, who are also reviewed by previous contractors. Each page contains voiceover demos for potential employers to critique. This leads to massive optimization of the website in multiple search engines and shows us why they are “number one” in the Online voiceover markets.

A SWOT Analysis was performed through this report to find the “strengths, challenges/weaknesses, opportunities, and threats” faced by clients and talent within the site and the industry.

The report includes statistics, as well as insight to understanding the industry’s current trends. A focus on “how the momentum of digital technology has resulted in the industry’s steady reliance on the internet.” Trends are addressed concerning how standard business for a voiceover is executed.

Voices.com has been the destination for voiceover talent since 2004. They give “ordinary people” the opportunity to compete with professional voiceover talent by servicing companies like: “ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford and GM as well as organizations such as the US Army and the US Government.” In just ten short years, they have accomplished so much by creating a standard for the employment of voiceover talent through digital means.

It is clear that Voices.com wants to make the site work for all parties involved, as they include forums, apps, articles, e-books, infographics, webinars, scripts and a plethora of additional options, in creating the perfect portfolio and polished product for commercial consumption.

As businesses are in need of content generation for social platforms and digital media releases, more and more are turning to websites like Voices.com for instant hires. Users are ranked within search engines and within Voices.com’s own platform based on demand, optimization and type-of-membership. Paid memberships ensure higher positions within the platform, still they compete for the top position within it.

Are you interested in becoming a voice over talent? Make sure to check out the following report to find what it takes and how to excel in such an exciting career: The Official 2013 Voice.com Report.

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Event with a cause: TicketForce unveils new implementation tool for non profits

Event with a cause: TicketForce unveils new implementation tool for non profits.

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It is no secret that having a cause that supports the community attached to your company’s mission or special event drastically affects your turnout and support rates. Companies that give back to the community often find that they are more embraced by the community than any other business that does not. If your company is dedicated to humanitarian efforts, you will see your brand succeed at a much higher rate due to this support through viral efforts and Word of Mouth instances.

We have been seeing for years that companies will hold special marketing campaigns that implement local charities and organizations into their execution plan. We have been seeing these campaigns soar, because these companies return a percentage of sales and donations to these specific charities. Non-profit organizations (NPOs) will then continue to distribute free marketing resources to the brand in exchange for the campaign cause. Additionally, the brands often donate tickets, products and services to the NPOs in creating furthered awareness for the brand.

Some causes are genuine and “from the heart.” Very unfortunately, however, there are other brands that only implement these causes for personal and corporate gain. For those brands that are truly interested in supporting local causes, charities and NPOs, there is a new and easy resource available in collecting funds for these causes.

TicketForce, a company dedicated to the live event, unveiled this weekend a new option in supporting causes associated with event marketing and ticket sales. This company has released a new platform option in helping aid fundraising potential for both brand and NPO. Online platforms, as well as box office sales and available kiosks, now include (according to a recent press release):

  1. “Make a Donation” landing pages with multiple images, descriptions and campaigns to select from;
  2. Patrons may choose to give a gift now or add to a shopping cart;
  3. “Add a Donation” appears in all shopping carts, allowing ticket buyers to easily add a gift of any size;
  4. Call-outs are easily customized to prompt buyers to give to specific campaigns, based upon the purchase in their cart;
  5. Box office agents are prompted to ask patrons to add a gift to their ticket purchase.

“Additionally, the ticketing site may be used to collect donations across multiple organizations or funds. This allows community arts groups, agencies or venues with multiple resident groups – such as theatre, ballet, or symphony – to collect donations and easily track across several organizations.”

As the individual landing pages include information on specific charities and NPOs associated with events, these pages include both short and long descriptions, imagery and easily customizable donation amounts. In addition, all donations, memberships and ticketing purchases are viewed easily on “the patron record and cross-reporting allows the venue to easily pull the consolidated value of a patron over any time period – as well as view a snapshot during checkout in the box office.” A statement was also released from TicketForce in the recent press distribution:

“Because TicketForce services venues across many commercial markets, some non-profit organizations are surprised by our robust fund management, membership and patron management functionality,” says CEO, Lynne King Smith. “This company was born out of a non-profit organization, and I spent over fifteen years in the direct market field – so I understand the need for a truly integrated and simple solution to manage giving alongside ticketing.”

Of course, events may be able to collect funds from direct ticket sales, but TicketForce has basically made the process easier and business more diplomatic, as a third-party advocator for the connected.

Think of this: If greed were to become a factor, a venue couldn’t claim that they weren’t paid properly or that they didn’t make as many sales as they did, and neither could the NPO. Furthermore, those supporting a cause may feel more comfortable knowing that their contributions will go directly to the charity of their choice and may even donate more to the cause.

Specific reporting is made available and separate amounts can be distributed automatically, ensuring future opportunities between venue and NPO. If payment delays were to occur, TicketForce would be responsible, as well, eliminating possible conflict between the two participating parties. TicketForce may just find itself becoming the leader in its niche once these concepts and practices are adopted by promoters, Worldwide!

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Elements of Internet Marketing: Continuity.

Elements of Internet Marketing | Continuity (2013).

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DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Continuity.” Enjoy!

Today, we speak about continuity, because it is a very important matter that needs attended to “on an ongoing basis.” In the process of Internet Marketing, this is one of the most basic and most important elements. It doesn’t matter what you are doing in your campaign, as long as you are doing it repetitively, you will see some sort of progress.

While it depends on what you are actually doing as to how successful you will be in your campaign, you will always see some type of a positive reaction to all of your hard work. Think of someone taking a chisel to a large bolder. Eventually, it will break through and the job will be done.

Continuity does not necessarily mean to continue doing small tasks and waste your time on these tasks that only show a small return. But, it may mean that not doing those small tasks will hold your larger tasks back from their full potential. This is what we want to keep in mind at all times.

For example, in owning a smaller business that provides marketing services to clientele, you have to “be on point” at all times. Your potential clientele will “Google” you to see how well you do. If you are not on the first few pages of Google or get too much traffic to your site, they may look down on you.

If your site is constantly falling behind on important key searches related to your company, they will look at you cross-eyed and not take your servicing seriously. If you continue to let negative reviews and feedback build up against your company, you are hindering current and future prospective clients from ever using your services. Therefore, all that you do is in vain.

You may not have a large team of people working with you. That is fine. But, you need to be sure to have a daily or weekly checklist of things that seem silly to have a checklist of. This list would contain link building, landing page creation, press releases, social media updates and other tasks that would lend to building backlinks and traffic, as well as awareness for the company.

You also want to be sure that you are continually checking for your brand’s reputation on the web and redirecting any negative attention that you are getting. We know that your client’s projects are more important. But, remember your brand is just as important — if not more — because, it carries the weight of quality for your past, current and future client base.

Everything you do on the web optimizes it and improves your brand awareness strategy. Everything you don’t do that your competitors are doing stands to set you back and have your client base questioning your abilities.

Keep in mind, your clients may actually be knowledgeable of the science behind what you do but not have the time to do it themselves. You have to prove to be an expert in your field no matter what. You have to keep yourself in the limelight, shine positively, and continue to RISE in engines — not fall behind.

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Elements of Internet Marketing: The importance of the press release.

Elements of Internet Marketing | The Press Release (2013).

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DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Press Releases”. Enjoy!

We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to Corporate Partners, Investors, Brand Enthusiasts and the media?

Traditional approaches have always encouraged businesses to release press sheets to the media in the form of a Press Release. This has always been highly effective, because Media Partners are always looking for “the latest” in news on select topics to report to their audiences. The less searching that they have to do to find out everything that they need to know about your brand’s latest news, the more likely they are to even learn of its existence.

As populations increase and more businesses are founded through these populations, more brands are seeking attention from media outlets. This is leading to the influx of flooded e-mail submissions and mailroom ambushes of press opportunities, all the while being ignored due to lack of feasibility amongst available resources. Writers simply find their own stories, either by means of networking or through Online distribution sites.

Modern technologies have led to new venues of spreading your message to the masses. Yes, the continued networking on social platforms, such as Linkedin and Facebook (and especially with those in the press), comes in handy. But, so much information is being submitted amongst “friends” and “connections” per minute, that it is easy to simply fall through the cracks. Additionally, those Brand Enthusiasts are already aware and interested in your brand’s latest releases, but what about those new potential consumers that aren’t even aware of your brand’s imprint within your industry. How do we reach them?

This is where we discuss the importance of the Press Release, as we know it today. Press Releases can appear to us in a tangible form, but they are now more common to be found via digital formatting around the net. Some brands simply include Press Releases within their own blogs, Press Rooms (which are very important to have) on company websites, or in E-mail Correspondences with previous contacts. This is fine. But again, where is the outreach to new potential consumers?

Today, not only is the release of press more common within a digital platform, but the receiving end is also done this way. As mentioned, writers are finding themselves heading to distribution sites around the net to seek a variety of unique press opportunities from brands and organizations around the World. They can simply search a topic and find an intriguing amount of results based on entered criteria. Due to multiple submissions, it won’t seem as though a specific brand has a monopoly on the writer’s news stories due to “contact only” submissions from those already in their Rolodex.

Press Releases, and especially Social Media Releases, are key elements in Advanced Internet Marketing tactics. They are one of the fundamental stages in Brand Awareness on the web. They include information about our brand, news about the brand, and links (backlinks) to our brand’s presence around the net. They are organic in nature, so they tend to optimize all links attached based on keywords found within the content of our release. With Social Media Releases (SMR), we are able to include videos and pictures that better depict the information that we are distributing.

Some news sites, like Google News, AOL News or Yahoo News, tend to demonstrate loyalty by solely using specific distribution networks to create press stories. Some newswires, another name given to distribution sites, generate submissions through paid subscriptions by brands, which are also accepted by the third-party news outlet. Each channel uses their own set practices based on established readers of the site. The key to distribution “switch offs” are by creating easy-to-use content that makes the process easier for wires to continually flow.

Stories that are most shared, backlinked to and from, or that are most accessed will more than likely be picked up by news sources immediately, due to obvious interest in your brand’s story. Using distribution networks with Social Sharing enabled will allow your release to be shared around the net, hike your optimization in search engines, and show a count of shared interest and/or “likes” surrounding your story.

While this may help, it certainly will not hurt your brand. What will hurt your brand is “spamming” too many distribution channels with the same exact version of the press release.

You will find, search engines generally do not like “duplicate” materials. Therefore, they are less likely to rank duplicate sources unless they are attached to highly ranked web channels. This is another story for another day, but what matters at the moment is choosing the right distribution channel wisely. Duplicate releases are fine, but this must take place only through channels that hold a high reputation on the web. Some sites, however, will reject duplicate material in order to keep their prestigious reputation in place.

Lower ranking sites usually do not mind duplicate stories, and it would be wise to have separate stories to share at these channels. As a matter of fact, if immediate awareness is all that you seek, go ahead and place your release within these sites. It is not promised that your release will ever be seen here, however. By doing this, it is also not promised that search engines will ever recognize it as a valuable piece of search history, because it is a duplicate. By having a separate release and engaging in this method, it is a gamble — but it can be highly effective on the contrary.

In releasing your story to the media, make sure you do not forget to backlink to it. Backlinks will find ranking through crawling of already established and ranked sites. Do not forget to submit your release to search engines. There are hundreds of search engines with active searches in place on a daily basis. Keep in mind, there are more search engines than just Google, Yahoo, or Bing.

Keep in mind that YouTube is considered one of our most used and influential search engines, as reported by recent web studies. That being said, do not forget to include video with your Social Media Release. It may be wise to create a video with your latest story intact, even if not release an SMR.

News sources may include your video within their own version of your story for release. There are many people that get their news through video depictions, as opposed to actually reading the story surrounding it in text.

Through video, you have the opportunity to tell the whole story in your own way and be promised that the story not be misconstrued and misrepresentative of important facts that you want portrayed. Video counts will also dictate interest in your story through video views. Take advantage of this! It shows that people actually seek information that you are giving.

Press releases aren’t just the point of contact for our brand to media outlets. They are a highly effective tool for Brand Awareness, Backlinking and Consumption. They are an effective way of telling our story in our own words. They are a means of updating audiences of our brand’s track record, documenting our story and keeping positive energies flowing through our brand’s veins.

Continuous press excites our audiences and keeps them interested in our brand’s progress, even feeling a part of our brand’s success. How are you using press to your advantage in staying ahead of the competition? If you are not, maybe it is time to start.

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