Smaller Devices and Motion Sensing: Is This the Future of Smartphones?

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PREVIOUSLY PUBLISHED TO TMCNET’S INFOTECH SITE

Every so many months, we see the release of the “newest, best phone on the market.” The only problem is that they are almost never better than the most popular phone on the market and they will cost some outrageous prices, additionally locking you into a 2-year contract with a major carrier.

Elliptic Labs is setting out to change the mobile marketplace with their new BEAUTY Ultrasound Proximity Software. Not only does this software aim to replace extra sensitive hardware-based sensors, but it will do so while causing the price of smartphone manufacture tot drop significantly. This would cause the pricing model of smartphones to change exponentially and marketplace competition to really get dirty.

An added value of this BEAUTY software is that it will also cause mobile devices to be much sleeker than they are at this point and allow manufacturers to add additional features to the internal guts of each smartphone device.

Many of our smartphones today include smart motion and motion gesture technologies. In fact, many of our devices – period – include this technology. This is a very similar to what the BEAUTY software actually powers.

One problem with most motion gesture technologies, however, is that so very often, they will drain our batteries very quickly and rarely capture motion at 180 degrees. What makes it worse is that actual proximity is in continuous need of calibration. And, when they go haywire, sometimes your phone finds itself “butt dialing” every body you haven’t spoke to for the last five years. 

In fact, hardware-based sensors have been designed to turn off touch functionality when a user holds a device to their ear to speak on the phone. But, very often this actually becomes more sensitive, allowing our “fat faces” (cheeks and ears) to attempt three-way calls and pull up apps that we rarely use. With so many apps allowing in-app calling, themselves, there’s no telling the damage that can be done with a hardware sensor that isn’t working properly.

With more accurate touchless gesturing, Elliptic has been working to create alternative methods for user navigation and how users access their content. Beaming in high-resolution and across several platforms, the BEAUTY product users operates under low power and is able to be integrated into anything from PCs to televisions to the latest wearables.

Focused not just on how the software operates, Elliptic also focuses on how this software makes an end product look. This ultrasound software eliminates the multiple sensors we have toted on our smartphones since inception, which means that our smartphones will not only be more attractive, but they will also be able to withstand more torture.

Those finding themselves constantly replacing that glass face on their smartphones will find that their sensors won’t take so badly to the change.

Elliptic’s software uses the earpiece and microphone from the smartphone to decide proximity based on sound, in addition to a plethora of other motion triggers and detection.  This means that software sensors are non-dependent of light and won’t rely on lighting to work.

One source speaks about this software’s ability to pick up notes made via paper and pen nearby the device. This almost tells us that this software will be able to sense 360 motion around the device. This is going to be interesting.

Optical sensor has been known to fail on devices, causing expensive smartphones to require repair. They are also unreliable in the cold or on rainy days. Much similar to the duraTOUCH technology in many of today’s top devices, Elliptic’s BEAUTY was also created to withstand certain weather conditions. Although one is all for touch, and the other is eliminating it, it would be interesting to see what the two companies could create in collaboration with one another.

Looking forward to adoption by many OEM manufacturers in 2016, we just may find ourselves holding a much more BEAUTY-ful device in the near future. Whether smartphones drop their price or not is something still to be said. Until then, we have something to be hopeful for. 

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Chic Sketch, Bridging Fashion and Technology Through Mobile Integrations

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Appetizer Mobile is known for its array of interactive mobile apps development and marketing services. Chic Sketch, an innovative app under the Appetizer umbrella, is bringing personalization and design to the mobile forefront as it connects fashion brands directly to enthusiasts in a whole new way.  Like parent company, Appetizer Mobile, they are “creating a brand identity in the mobile space.”

As technology takes over our lives, the Fashion Industry has been finding an increased challenge in capitalizing on the mobile revolution that has been allowing other industries excel. After all, we want to touch and feel fabric. We want to see it in all of its vibrance. While we shop and watch runway shows on mobile, how can we interact with it? This is where Chic Sketch has found an “in.”

Fashionistas love this app, because they are able to snap a selfie of themselves, draped in their latest attire and can have a sketch mock up sent to them in minutes. Sketch mockups are created and sent directly to the user. These sketches are created much like the designs that our fashion experts sketch when developing a new collection or runway show. They are, literally, hand-drawn sketch, sent to you in minutes.

Although the app is free to browse and view other sketches, each sketch costs $9.99 with a few for expedition at an additional $4.99.

Like so much of today’s tech world, this app takes advantage of technology to get the job done. Utilizing cloud technologies, Chic Sketch relies heavily on connectivity and storage, allowing each sketch to be streamlined through a cloud-based infrastructure and to the user in under twenty minutes or less — with many sketches arriving much quicker than that. Communication is everything, especially to the illustrators that are working remotely. Photos must be delivered to the artist and back through the company’s cloud-platform for approval and delivery to the fashionista on the other end!

When asked where the inspiration for this chic mobile app came from, award-winning “Forbes 30 under 30” CEO Jordan Edelson said, “The initial inspiration came to me when I would see Emily Brickel Edelson (designer to the stars), Co-Founder, Head Illustrator, and Fashion Designer sketching on paper at different events we attended. When I traveled with her to different fashion events, I would assist and watch her. One of the things I noticed instantly was that as soon as people would receive their sketch, they would take a picture of it on their phone and share it on social media.”

Edelson continued, “Right around fashion week last year I connected the dots and thought it would be a great idea as an application to bring to the masses. People have a strong emotional connection to art, and Chic Sketch caters to that. It’s more than a novelty, its art desecrated by computers – synthetic art as I like to call it. Chic Sketch is a great combination of a digital platform with a human element, as each sketch is created by a real illustrator by hand.”

Edelson also explained how the app has evolved since its beginnings. For mobile applications, and technologies of any kind, it is extremely important to evolve in meeting the needs of growing audiences and to keep up with technology. This app started as simply a service. In its newer form and into a soon-to-be released Chic Sketch 2.0, the app will be more about discovery, social engagement and extended partnerships with other brands.

The app also sets out to be an inspiration to audiences. “We are interpreting fashion through other people’s eyes. It’s bringing life to designs other people have created. When users look at the sketches they can draw inspiration from them, and possibly create their own fashion lines.”

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Cloud-based e-Discovery Creating Efficiencies for Law Firms

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PREVIOUSLY PUBLISHED TO TMCNET’S CLOUD COMPUTING MAGAZINE

Bloomberg (NewsAlert) and many other news outlets are questioning whether or not 2016 is the “year of cloud-based e-discovery.” This makes sense, given that 2015 was the year cloud-based innovations erupted into the mainstream. Experts are predicting that e-discovery will soon adopt and completely immerse itself into the cloud universe.

Law firms especially have taken to hosting secure servers externally, eliminating security concerns by hosting on internal servers or breach of privacy in confidential information through access by local IT professionals, who might be tempted to manipulate files and change details in local cases.

External cloud servers have become unbiased custodians for cases that may last several years on end. Concerned with the security related to accessing clouds through the Internet, there are some law firms that are quickly realizing that external sources are indeed more secure than hosting in-house, although completely against the move in previous months. External sources are becoming more secure as technology is being strengthened to meet the growing concerns for secure portals.

In meeting cost efficiencies, legal teams are also finding that hosting on external servers is cheaper to maintain than hosting internal machines and hiring the operators to engineer them.  Firms are aligning with their exact needs by finding providers that can meet those exact needs, thus eliminating the need to create these needs in-house. They are also learning that external sources allow for a more concrete “uptime” than they have experienced through proprietary servers.

Lack of resources and a full staff of necessary professionals to operate systems under a set budget is one thing that sets internal servers apart from external clouds. They are now able to integrate programming and the ability to provide access to attorneys while out of the office. With increased security and lower costs for e-discovery systems, clients will also save in service prices, ensuring long-term relationships with clientele.  

Cloud-based e-discovery solutions aren’t one-size-fits-all solutions to e-discovery tools for law firms, however. Some smaller law firms may realize that they don’t need such a complex server to meet their immediate needs. Likewise, larger firms, who have put a CISO, Chief Information Security Officer, in place to ensure security at all times, may also realize that they can efficiently do everything in-house, especially in the situation where their caseloads are enormous and that migrations would be extensive. This includes the need for large storage solutions.   They still face concern of internal data breach.

Larger firms, who may choose not to make e-discovery available through a cloud, may still institute a system that includes cloud technologies, whether through integration or through a separate system altogether. Because many enterprises are realizing the need for “always on” connectivity, remote access of the work environment continues to provide further documentation and control of cases from outside the office place. This benefits firms, whereas external contributors or remote personnel are associated with a specific case.

Through this they have systems in place to ensure proper communication, internal collaboration and – of course productivity… the ongoing theme of cloud innovations. 

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Linux Foundation Executive Details 5 Virtual Networking Predictions for 2016

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Open source projects have always been in demand, but they have become even more so since our top technologies have allowed for more integration, as opposed to previous “as is” programming. That said, we are seeing one of the biggest growths for open source software development in the area of Networking. Here, network functions virtualization (NFV) is allowing networking to be transformed and is being impacted by open source projects at record speed.

As Heather Kirskey, Director of NFV for OPNFV, the Linux Foundation, in a recent blog provides five virtual networking trends to keep an eye on in 2016 as the pace of virtualization innovation really is accelerating.  In fact, Kirskey cites a recent report by the researchers at IHS Infonetics who are forecasting a fivefold increase in the NFV/SDN market by 2019 with more than $11B in revenue.

Plus, it is noted that when it comes to NFV, activities are moving beyond telecommunications. The Linux Foundation is deeply involved in accelerating NFV having created a collaborative project over a year ago to fan the innovation flames. They launched a “carrier-grated, integrated, open source platform” aimed at accelerating the innovation of new products and services from over 56 separate companies who have come together in the Open Platform for Network Functions Visualization (OPNFV) project. It plans a second, more evolved launch later this year with increased functionality, testing and interoperability.

Kirskey provided five predictions regarding this substantial infrastructure technology shift.

Her first prediction is that “containers become a key technology component in any NFV platform.” She sees it changing how we uses guest operations in virtual machines, because we will now be using applications instead of actual containers. This will provide easier to use – yet customizable – solutions to previous container features. This usually means that more will get done in a shorter amount of time. And, who doesn’t love productivity?

Next on the list is that “NFV” and “SDN” will be the top skill sets amongst telecom job seekers.” She feels that this shift in virtualization will not only impact how we use technology but also how we hire for technology. As explained, productivity is a key driver going forward.  Many organizations will most likely work to either integrate better virtual functions through networking, or they will simply switch over completely. This will mean expertise on how to optimize new capabilities will be at a premium.  

Third, Kirskey is looking at the first round of limited production deployments in OPNFVs beta stage tol go live. This is exciting on its own, because it is estimated that over 38 new products are getting ready for release. And, with implementation will come the use cases where ROIs become validated.

Fourth on the list is that with the new releases we are going to see the first non-telecommunications end users. And, OPNFV as a result will begin to see diversity in membership.

Finally, Kirskey predicts that an even higher caliber of NFV-related service outages will occur. This will be the “signaling of a turning point in adoption.” New issues will manifest, as several new audiences begin to access and manipulate the programming. These are what Kirskey characterizes as unfortunate but predictable “growing pains” which according to her are a “silver lining,” the logic being that any large scale outage signals that the technology is maturing.

The good news is that despite the last point about bumps on the road, realities are that the silver lining assessment is not off base.  NFV is maturing quickly, the results are going to become readily apparent in the not too distant future and open source solutions are going to be the fuel that keeps the engines of innovation and deployment running optimally.

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HTML5 Continues to Transform Traditional Print to Scalable Interactive Experiences

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PREVIOUSLY PUBLISHED ON TMCNET’S HTML5 REPORT

We have been seeing publishers, such as ISSUU, distributing independent magazines across platform via HTML5 since as early as 2010. But as PUB HTML5 crosses this threshold, it reminds us how important it is to create efficiency for our audiences. As mobile platforms continue to be our choice window into the outside world, it becomes ever so necessary to keep our media responsive in ensuring its consumption on the go.

Allowing magazines to be circulated within a global world, many publishers, such as PUB HTM5 and ISSUU are enjoying the potential that HTML5 can bring to their catalog of material – both commercial and independent, as they create “flipbooks,” magazines, catalogs and other publications.

Thanks to HTML5-based platforms, we are granted access to a plethora of devices, including smartphones, tablets and now wearables. We are able to deliver animated transitions, while keeping our content optimized to search engine visibility. We are further able to build large audiences that can now subscriber to push and e-mail notification once a new issue has been published.

Without the need for flash, companies such as PUB HTML5 have found ways to keep responsive content scalable in meeting visibility and aesthetic requirements of each deliverable. Publishers can now expand the potential of their published content by adding video, audio and slideshows. A traditional magazine now becomes an interactive experience.

For publishers, who have gained reputation through newsstand success and are now seeing a rapid decline in subscription and readership, there is hope – and even more opportunity than before. They are given wings and are able to directly engage their brand loyalists in amazingly new interactive instances. Instead of discussing a musician’s new album, they could, indeed, give access to exclusive tracks from that album to audiences all over the world.

The ability to shift our platforms and shift our content to suit our personal needs for consumption is almost spoiling.

Catering to our audiences through scalable media and browser responsiveness, we can ensure a positive, eye-catching – and addicting – experience every time. As we build mobile applications to supplement what the physical world can’t offer and our browsers to provide a means of access without the need for download, HTML5 continues to bring excitement and potential into the world of digital media content and delivery.

Brands are finally adopting the “content is king” mentality. But, we’ve been saying this for years. Taking that content and delivering it in new ways is what it will take to stay ahead of competition and gain in brand loyalty throughout the decades.

What PUB HTML5 and ISSUU are doing is giving brands a voice, whereas they would have lost it otherwise. Giving us delivery potential through their digital newsstand, we now have the opportunity to gain a new monetization strategy. Through their existence, we give our audiences new options… options that allow for online and offline consumptions through a mobile platform and the option to be printed in the physical form.  

Business are now given the potential to create packages for strategic partnerships and in delivering proposals in a new light. HTML5 has not just changed the face of how we present written materials, but it is slowly changing how we interact with documentation, marketing materials and educational platforms. The world is evolving – and so is our content. 

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New York City Will Be America’s First Smart City

Next Generation Communications, IP Transformation, Advanced Broadband Networks, Digital Lifestyles, Eco-Sustainable Telco Solutions, Dynamic Enterprise, Service Delivery Environment, Advanced Broadband Networks, End to End Transformation, Advanced Business Models, Business Transformation, Services Transformation, Service Delivery Platform, Killer Telco Environment and Managed Telco Services

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As smart and responsive cities continue to expand across the globe, LinkNYC has emerged as one of the most innovative moves yet in evolving the New York Metro Area. As the company begins to roll out free gigabit Wi-Fi across the city, we are enamored with everything that comes with it.

A city full of Millennials and the need to accommodate outdoor charging ports, LinkNYC has stepped it up a notch, as they knock out over 7500 payphones around the five-city borough and install multiple technology kiosks in their place. Connected by superfast citywide Wi-Fi, these “Links” serve as information stations, communication platforms and even city directories.

Paid (NewsAlert) for by advertising, Links are powered by highly effective OOH advertising networks and will be sustained on revenue alone. What is said to be a “rich, context aware platform,” all Links will feature digital signage on 55” HD displays and will bring the city over half a billion a year in revenue. These totems, as ZDNet has labeled them, will not be a burden to tax payers, as funding will be generated from partners, supporters and advertisers directly.

Sponsored by The City of NY and CityBridge, personal devices can be used with the systems. USB ports will allow for on-the-go charging and lead the city to become a more efficient and safer place to live. 9-11 will be a short swipe away and public service announcements will be immediately posted to warn passersby of harm in the immediate area.

Each kiosk will have a tablet to access e-mail, browsing the Web and a Vonage (NewsAlert) app for telephone calls. Users will have to provide their own headphones, however, or everyone else nearby will hear the conversation. Tons of new apps are set to rollout over the next ten years and are expected to bring continued innovation to communities all over the Big Apple. Connectivity is said to be 100 or more times faster than LTE (NewsAlert) servicing and standard public Wi-Fi… even at 150 feet away.

CItyBridge, a New York-based technology company, is comprised of technology experts, media professionals and communication groups, who are focusing on connectivity and the user experience. The companies forging together under this entity are Intersection, QUALCOMM and Civiq Smartscapes. The company is led by a parent company, Titan Outdoor. With this powerhouse behind them, Links are now considered “for New Yorkers, by New Yorkers.”

With the growing concern for security and privacy, CityBridge only collects data related to logins and passwords that access their system. And while they do collect complex analytics to better improve and maximize their servicing, data remains anonymous to the user so that nothing will become identifiable to any particular user within the system. Better yet, this information will not be sold.

According to ZDNet, The City of New York will be simultaneously be implementing free broadband service to households all over the city. From now through 2019, a proposed minimum of 100mbps will be delivered through each network and will keep the city connected to the rest of the world.  While directly unaffiliated with Links, power to Link towers will be made possible. The move to implement citywide broadband servicing will cost the city $500M, matched by $500M from a private source. It seems that after Links have been positioned, broadband servicing will pay for it. Now, that’s smart. 

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AT&T & VoLTE Pairs Clearer Calls with Simultaneous Web Browsing

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Combining our favorite features from Facebook, Google Hangouts, Skype and iPhone systems, AT&T has been rolling out its new VoLTE service, which currently reaches more than 27 million subscribers in the United States. Allowing us to engage in improved calling quality, we are now able to utilize our LTE networks while in HD.   

AT&T has been busy bringing simultaneous delivery of LTE connections to our communications needs. Broadening the range of frequency for voice, clearer conversations are now made possible.  This means that you are less likely to hear someone ask you to repeat what you just said. Customers will also be able to switch back and forth between voice and video calling without losing their connection.

While it hasn’t reached all markets yet, AT&T is working diligently to unleash VoLTE “market-by-market,” testing each market before launch and maximizing the user experience before it is widely adopted.

In addition to an improved voice experience, AT&T is implementing three more features to their VoLTE service. One of these include Wi-Fi Calling, as AT&T jumps on the bandwagon with Verizon, who has also recently adopted this form of Wi-Fi communication, as an alternative to users experiencing service outages and interference with servicing in their area. Sprint has already been offering this service for a few years now.

Advanced messaging will also allow users to tell when and if their messages have been delivered across networks, providing more accountability to the system and verifying receipt of important texts that can often get lost in the mix.

Finally, AT&T implements NumberSync into their VoLTE system. Working very much like SimulRing on Vonage and Google Voice through Hangouts, NumberSync will allow users to link compatible devices to a primary mobile number. Not only can calls be routed to several devices, but calls can be made from several devices and appear to be coming from the same mobile number. Text messages are no exception.

Phones that are dead, broken and powered off will continue to ring and ensure that no calls are missed and no texts are delayed. 

While none of these technologies are necessary new, AT&T has combined our most beloved features into a central system for improved calling experiences. With faster speeds being accessible on our devices while on a call and frequencies expanding for clearer calling capabilities, AT&T has a good shot at being one of the most in-demand phone carriers in 2016. Additional mobility will be given to conference calling and business interactions

Unfortunately, while AT&T has already rolled out HD calling to most of the United States, there are many subscribers, who will go without the ability to engage in HD clarity, because they have a device that is incompatible with the feature. It is likely that upgrades will take place in the next few months with subscribers interested in adopting this new service. But, it is not likely to actually happen right away, as much of our population tends to be late adopters, as opposed to early ones.

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How and why Shorty Produkshins is shifting gears in 2016

Shorty Produksins is Internet Marketing Orlando. Brand Social.

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It’s been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty’s Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping ahead of the competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always given the audiences a “new era in royalty” through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele — those allowed to be named and those under NDA. We focused more on our abilities on “streaming,” graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands — something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn’t have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let’s face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then… Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google’s new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already “been there, done that.” We have already done the “expert guest” thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote “productivity, collaboration and communication,” we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren’t just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to the community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you… the everyday person.  In 2016, we shift gears to the community. We shift gears to return the support. In order to continue creating opportunities for you, we must keep evolving us!

In the past, you may have noticed long periods of time that our websites weren’t even finished. This is because we focused on our client’s work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clients speak on our behalf, as they return for more. Our clients have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele… in supporting our followers, our lurkers, our true fans… in supporting the customers of our clientele… and in supporting the community, it is time to focus on us… Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity.

As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves being the first to tell you (it’s probably the little kid in her)… As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it’s not just a new beginning, it’s a chance for transformation… metamorphosis in branding social… And, we just want you to pay attention as we begin to unveil our plan of action over these next few months…. You will NOT be disappointed. Because, you are the reason for it all!

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Business VoIP Enhances the Customer Experience

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PREVIOUSLY PUBLISHED TO TMCNET’S BUSINESS VOIP

Cutting costs for businesses, while allowing flexibility to the professional world, cloud contact centers have been becoming increasingly beneficial to enterprises all over the planet.  Not only has cloud collaboration pushed regional boundaries, but it has also cut expenses for travel that otherwise would have meant lost time of department heads and leaders, who are instrumental in leading various teams around the country.

Cloud contact centers allow innovative moves towards conference calling and unified communications directly from the cloud. Business VoIP is made possible through these systems, often saving call centers and business operations up to 60% in costs of traditional phone systems. Additionally, calls can be recorded and save within the system, voicemail accessible directly through a centralized e-mail platform.

Because of cloud efficiency, it has been predicted that 25% of most IT budgets will be set aside for cloud-based systems. Growing from a storage-based technology, professionals have been learning to increase productivity by working within the cloud directly. Because these systems can be accessed across a variety of devices, many professionals are opting to work “on the go,” utilizing tools and communications platforms within the cloud system, where they are also able to store confidential documents and proprietary information.

Quickly connecting consumers with answers to their questions and solutions to their problems, cloud centers are saving the business valuable time, which also translates to money. This also leads to greater profits, as brand trust is adopted with loyalty and tenure.

As time passes, the business model is transformed and continuously upgraded. Business VoIP and IT systems integrating into these cloud-based models are finding that depreciation is almost nonexistent. While integrations will continue to improve systems, outdated equipment is no longer an issue.

With the ability to disseminate valuable information throughout the system at once and because most interactions can now be accessed on demand, there is less of a need to hire multiple trainers to bring employees up-to-speed on new programs and procedures. Increased controls ensure efficiency through shareable content on internal servers.

Again, with a centralized system, valuable information, knowledge bases and case studies can be accessed while communicating with clients, partners and customers, improving the overall experience and quality of interaction.

While more than 13% of all major corporations are still skittish when it comes to trusting the security of cloud-based systems, security is actually increased and customer data is more protected than ever. Not only is it safe from corruption during migrations and depreciating databases, data can be wiped from the devices of employees, who are no longer with the company. 

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The Difference Between Enterprise and Mid-Size Customer Service Solutions and Why Aspect is a Big Deal

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PREVIOUSLY PUBLISHED TO TMCNET’S OMNI-CHANNEL CUSTOMER ENGAGEMENT

As decent-sized business, expanding services to overseas clientele, you might wonder how you fit into “the mix.” Is your company considered a mid-sized business? Or, is it an enterprise? Both come with distinctive needs, and yet it always comes down to whatever it is that the business is looking to achieve.

When understanding which grade of solutions your business requires, take a step back and analyze your business. Identify your direct needs – and what solutions would best help your business to excel. The same is no different from customer service solutions.

What you will find out is quite surprising, really. In a time of productivity and meeting clients where they “hang out” the most, enterprise customer service centers are still primarily phone-based, with agents numbering in the thousands.

While services are scalable, they are usually meant to serve agent populations of over 10K or more. Because many of these call centers are specialized in their line of expertise, they are often preferred in providing vertical customer service solutions.

Enterprise vendors are, slowly but surely, moving away from on-premise solutions and are starting to adopt cloud-based systems. In a way, they seem old-fashioned compared to the mid-sized services that tend to appeal to the more millennial generation. They do provide a plethora of services, including CTI (NewsAlert) integrations, allowing client computers and telephones to interconnect, and agent guidance through the system.

Enterprise customer service solutions also include reporting and analytics, data management and additional case management. Businesses that have been grandfathered into existence or have carved a major chunk out of the marketplace may deem this type of customer service more efficient and cost-effective for their brand. They may feel no need to connect via online platforms with Marketing already controlling a persona amongst audiences online.

While enterprise solutions tend to be more affordable, because they are based on prepackaged pricing, they cost more upfront, as mid-size solutions cost more on the backend. Mid-sized businesses work off of a time-to-value model. Solutions are enabled based on budget, quote or need. Businesses will pay for servicing based on time period for servicing, an outline of scope, a price quote for resources used, upkeep and maintenance, storage and even how large internal teams would become.

Mid-sized customer service solutions, however, tend to get the biggest bang for the buck, serving multiple customers simultaneously in a cloud contact center or work-at-home environment. Dedicated agents number only in the 100s and are available to service customers around the clock and via multiple service platforms, such as social media, mobile delivery and e-mail correspondence, in addition to traditional call center options.

Mid-sized vendors tend to target specific divisions within the organization. Dedicated teams will engage in specific tasks, while much of the solution-based servicing is self-initiated. Cloud solutions allow for internal help desks to access knowledge bases, omni-channel usability and integrated controls. Mid-sized solutions tend to involve more platforms and more automation than enterprise customer service solutions.

Why have all the bells and whistles but no clue how to use them?

Will learning these tools save time and investment in the long run? Or, will they be unnecessary to your organization even if learned? Will it cost a pretty penny to train internal teams to use these tools, or would the company excel having someone else handle your customer service externally? These are the differences between enterprise and mid-sized solutions.

Whether an enterprise customer service experience is taking place or a mid-sized solution, Aspect (NewsAlert) Software has been recently making a name for itself as a business that does more than monitor call center activity.

Aspect combines solutions from both types of servicing to connect agents to solutions, immediately, and better serve customers on the first call. With enhanced customer service features, this suite of enterprise solutions supports high interactivity, automated controls, video and audio integrations, while promoting productivity.

Aspect allows key relationships to be documented and maintained, ensuring each customer receives personalize treatment, where they feel appreciated for their continued business. While enterprise solutions normally aren’t focused on contact center options, the integration will allow for future utilization, as call centers are becoming more focused on how to best serve our millennial generation, who now comprises over $2.45 trillion of our annual marketplace.

Enterprise customer service solutions may find that keeping their current model is not enough, and Aspect helps them stay with the times in caring for audiences of all shapes and sizes. Like mid-sized solutions, enterprise service solutions will need dedication teams for both social and digital customer service needs through larger, more focused contact center systems. 

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