WebDAM’s Brand Connect shatters industry with visual content management features

Shutterstock's WebDam is a highly effective content management system that allows teams to work remotely in a collaborative platform.

PREVIOUSLY PUBLISHED TO EXAMINER

It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe!

As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The multinational now has to work in double time, making sure that overheads are covered in each location, while innovating to protect their position in the marketplace and keeping with consistency across the board.

But, guess what? WebDAM, a Shutterstock company, has now created a solution that just may put them at greater odds against one another.

If you remember, WebDAM released a Fifty Shades of Branding SlideShare last year to introduce their Brand Connect platform. We even covered it here. Since its release, WebDAM has been working extra hard to expand upon feedback from the initial release and provide better solutions that service remote teams. The solution was to create a social branding platform to engage multidisciplinary teams and cross-departmental groups in conversation over branding and deliverables.

Towards the end of 2015, we have learned that many organizations are integrating WebRTC, a form of Unified Communications, in creating seamless production amongst their cross-continental teams. WebDAM is no different, as they encourage communications between team members by providing better tools for conversation and collaboration. Their new platform features e-mail, instant messaging and more.

The efficiency of WebDAM’s new features is priceless, and this launch has been the biggest one yet. For example, Embargo Dates and Image Carousels synchronize the release of materials, based on roles, privacy settings and location-based specifics. What’s even better than this is the fact that anything released through the Image Carousel can be released cross-platform and distributed to specific sites, on specific dates and in specific cities or countries!

This is very important, because it eliminates the need to create and recreate multiple codes that display a mixture of shared and unique-to-site imagery. In fact, there will be little need to ever change the code – unless a web property is being redesigned – and even then, the code will still never have to change. This is visual content management at its finest!

It is to be noted that with video becoming one of the fastest growing content assets, this platform is completely capable of managing video, as well. This is important, as so many websites rely on videos to better tell their brand’s story or to sell a product.

Allowing social functionality, team members and decision makers all get to join in the design process. They will be able to better explain what works, what doesn’t work and what should be implemented to cater to specific demographics and location-based populations. This is done in real time and across various platforms. This means that Johnny-on-the-Go will be interacting from his mobile device, while Stationary Sally makes changes in Australia from her desktop computer.

The “collective wisdom” in asset management is becoming very popular, because it better cultivates a corporate vision, especially across territories and amongst those who may never meet each other face-to-face, allowing for the design process to be maximized and project management to be completely streamlined to ensure clients are continuously receiving projects on time, on task and on budget.

In fact, companies may opt to include their clients within the platform, keeping them involved in the design process every step of the way. This saves time and also ensures higher rates of satisfaction to the end user.

The new features are set up in a visual style guide and mood board scenario. Textures, visuals, colors, fonts… They are all displayed in such a fashion that not only harvests productivity, but they will also inspire. Stakeholders now have influence.

“Usually, when creatives are distributed to teams and client brands, they are distributed through a .PDF file in the form of a style guide. We are changing all of this and making things easier for teams, especially those spread out geographically,” states Jody Vandergriff.

“Many companies are struggling to manage their brands in this new digital environment,” she continues “They rely on static brand guidelines in PDF documents that become outdated quickly, and distribute creative assets through network servers or cloud storage that put an immense burden on marketing teams to approve and fulfill requests. Brand Connect and these newly launched features equip teams with smarter, simpler technology built for digital marketing.”

A smart solution for cloud-based systems, building, organizing and distributing brand assets and guidelines, the automation speaks for itself. But, everyone wants to know about the analytics. How well is this platform performing?

In the previous release of the platform, analytics were spread across social channels and web domains. It was the essential brand management platform. The upgraded version allows “graphic details that display key measures and trends to better understand asset feedback and use.” Analytics have better allowed us to understand the external details of our brands – but what about the internal stakeholder? WebDAM has allowed us to access these details and find out what our team members really think – whether they admit it or not.

In Marketing and in Branding, design is a must. Visually appealing platforms keep us on our toes and force us to be better creators. Decision makers can privately discuss marketing collateral and content distribution. Once a decision has been reached, they can send those assets directly through the channels of their choice – saving time and manpower in the process. Because content needs to be pushed out to each network only once, hosting is cut dramatically, especially in the case of large content, as it is now integrated into various web properties from one location

Discoveries allow for detailed information, relating to tools, that can be used and how to use them. Guidelines are displayed to teach stakeholders where creatives can be used and shared. Basically, this centralized “location” better dictates to teams the “can dos” and “can’t dos” in each brand campaign.

Project management has also been made easier, as various workflows are supported within the platform, itself. Dates for submission and deadlines for publication are set in stone — but are also customizable. User profiles allow each team member to be unique, while able to be grouped and assigned tasks. There is a persona behind each set of keys. Products will be introduced, and product releases can be better managed through product management strategies within the workflow process.

Finally, WebDAM has partnered with some pretty amazing organizations and mainstream media companies to provide the optimal experience to each user of this platform. Fully integrating, WebDAM has partnered with companies, such as Adobe’s Creative Cloud to allow in-the-cloud editing. Using a program such as InDesign, users will find that assets are directly pulled into the system. Creative content can be moved directly from the desktop and into the cloud – or in reverse. Layers can be saved automatically to the cloud, while the entire project is accessible cross-platform.

WebDAM has partnered with other great companies, such as Box, WordPress and Drupal, to allow similar functionality. Soon, WebDAM will be releasing information on their new partnerships and will only further enhance content management experiences, driving industry change even further. Companies that utilize proprietary information will be happy to note that WebDAM has also made allowances for customizable API utilization.

Changing the game for marketers, brand managers, content developers and product owners, WebDAM continues to amaze us with their innovations. They have taken the business out of the business and allow us to become more creative. We have been hindered in such an evolved world that some of us have forgotten how to be creative. This is not only shifting industries, but it is opening our minds.

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Technavio predicts significant trends in television ad-spending through 2019

Cross-Platform Marketing | Market Trend Report 2016 to 2019

ORIGINALLY APPEARED ON EXAMINER ON APRIL 3, 2016 BEFORE THE SITE WENT DOWN

With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds.

Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show us. Don’t make us do more work!

On the April 1, Technavio highlighted three key trends in market growth:

  • Data and Audience-Driven TV Advertising
  • Popularity of Programmatic Advertising
  • Real-Time Bidding

These trends are known as addressable TV advertising.

According to Soumya Mutsuddi, a lead analyst for Technavio, “Addressable TV advertising is gaining immense popularity in the US. It is helping advertisers reach out to their target audiences and generating great results in terms of ROI. Within a common program or navigation screen, this technique is capable of serving different ads or ad pods.

“These ads are targeted by demography, customer behavior, geography-centric, or through a self-selected individual household method. These ads are delivered through satellite, cable, Internet protocol TV, or set-top boxes.”

Addressable TV advertising is made possible across platforms, including digital television and traditional transmissions alike. The company predicts that TV ad spending will only increase with the aggressive political events and upcoming world competitions, such as the 2016 Rio Olympics, European Leagues, FIFA World Cup and the United States Presidential Election 2016. Trends in television consumption are already showing sharp increases at this time.

Taking a step back and looking at the overall picture, one can clearly see that, while targeting specific demographics, traditional media is actually quite broad-based and caters to multiple subgroups or to those, who have shared interest across demographic boundaries. Digital media, however, is customized to the user experience, targeting specific data points and providing tailored content to individual viewers. Digital TV advertising is then able to tap into psychographics on a much more powerful scale.

Traditional television platforms are starting to use these ideals in providing tailored experiences to local populations. Much like YouTube’s ability, for example, to allow users to broadcast their own advertising based on matrices, traditional television is driving local advertisers to engage in television broadcast in meeting their advertising needs. Limited budgets are even being catered to.

Cable companies have recently been adopting the technologies in optimizing online advertising strategies and synchronizing them with local broadcast television. This has been providing them with better visibility and awareness for brands that the local population is actually interested in.

Through programmatic advertising, the automated buying and selling of digital advertising is taking place. These data points are effective, because they are rolled out based on data collected online. But, they are also very efficient, because they save time and provide a great quality of service to the customer. Efficiency cuts costs to process for the company.

Advertising dollars are then optimized. Customers are getting a bigger bang for their buck. Increased quality in inventory allows advertising to allocate more budget for this form of advertising and actually grow their business.

Programmatic advertising has already seen the increase in spending dollars due to excellent placement, from 2014 to 2015. This is only expected to increase and become a primary choice for traditional advertising in a cross-platform type of world.

Finally, the advertising markets have learned that users not only want to enjoy a product or service, they want to have a good story that goes along with it. In marketing and branding, we learn that a good story will sell just about any product – especially to someone that doesn’t necessarily need it.

Trends in online purchases show we spend many of our hard earned dollars on bidding and eCommerce platforms such as eBay, Amazon, QuiBids, PropertyRoom.com and more. We have learned to trust bidding in real time and have learned to actually love it.

There is a certain rush, knowing you are getting a hard-to-find item or an item under its value – and trying to be the winning bidder, against hundreds of others across the country.

Real-time bidding has become that emerging trend in the US advertising market, and it allows us to interact with the brand, show our interests and allow them to gauge our demand. Real-time bidding has become so commonplace that it has “outpaced growth in other digital media platforms such as mobile and social in the past couple of years,” according to Technavio.

Because the digital infrastructure is so developed in the United States, we have become the largest market for real-time bidding in the world. Technavio expects real-time bidding to triple during the next three years and account for 50% of the United States digital ad spending market. This would include those doing business within the United States but are located elsewhere.

Because real-time bidding is an exciting interactive process, users will most likely spark awareness of bidding platforms through word-of-mouth efforts and businesses will be able to reduce advertising costs, model ads according to target audiences and provide better transparencies in ad delivery.

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It’s 2016, and We Still Lack Preference for Virtual Meetings. Here’s Why.

Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions

PREVIOUSLY PUBLISHED TO TMC NET’S REAL TIME COMMUNICATIONS

With the mobile workforce revolutionizing businesses, both small and large, it’s becoming more conventional to meet our clients and business partners for a quick chat over the wire. While it’s pretty cool to think back to where we were just ten years ago, we’re still not as far as we would think.

In fact, GFK, a firm dedicated to market research in Technology, reveals that only a quarter of U.S. consumers are regularly engaging in digital interaction and consider it just as good as being face-to-face. Overseas consumers reflect similar sentiments.

Globally, women are more apt to welcoming virtual interactions than men. In the United States, it’s the men, who more strongly agree with the fact that meeting face to face is “just as good.”

While it is true that nothing compares to human interaction, one can argue that with collaborative tools, productivity is actually maximized through evolved technologies and real-time communications. One could also argue that corporate dollars are being saved, where they previously splurged on luxurious business trips, both cross-country and cross continental.

Not so surprisingly, only 20-30 percent of all consumers completely disagree. This leaves a majority of overall consumers indifferent. They simply consider it convenient and not a preferred method of communication.

Also not surprisingly, it’s the Millennial and Gen-X consumers are more positive about virtual communications than are the more senior of professionals. Actually, with Gen-X crowds being the largest group of consumers in digital media, it makes sense.

Millennials, while many agree that virtual interactions are “just as good” are more of the adventurous crowd. They’re more social. They are also ultra-sensory, so while digital interaction is amazing, the five senses call for more.

The type of consumer being identified is very important in consideration of this topic. After all, 32-percent of Internet users were reported to be content with finding a lifelong partner through online dating. This number has since increased with the acceptance of virtual communications in every day life.

Some consider business relationships a marriage of two companies, it would only make sense the same would be true amongst business professionals. Perhaps when it comes to money, we are less “open” than when it comes to matters of the heart. We can be over protective, especially when more than just our heart is at stake. It’s the reputation of the business. It’s the funding of our next project. It could be the end of our career.

This may reflect those professionals indifferent to acceptance and preference. They might actually prefer real-time communication and virtual meetings for increased productivity and convenience in the work environment. Confidence in this method, however, may be lacking. Perhaps, empowerment is key to increasing preference amongst the business community; and one day, it really will be just as good.

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Consider SEO & SEM Bones, Social Media the Soul That Embraces

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER

In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones.

Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed.

Now, we can keep thousands of people in the loop at once. We can interact as a group, and short conversations are now the norm. With social media, we can carry many short, private conversations at once. The downfall is, however, that many traditional business models aren’t up to speed and they’re throwing thousands of dollars away just to find no return on their marketing investments.

Social media influences our lives, whether we want to admit it or not. It can influence us for the better. It can influence us for the worse. It can simply be our entertainment. But, it definitely changes our ways of thought.

Chris Sewell, Creative Director and Chief Strategist of Chris Sewell Digital Media in Brooklyn, New York, pulled this concept into the work of cosmetic surgery. He recently released a video for plastic surgeons, breaking down the cold hard facts of marketing in the digital world. In this video, he discusses the reasons some surgeons are reporting a 40% decrease in customer retention and how they are ultimately throwing money into the garbage through their current marketing strategies.

Sure, billboards, for example, are powerful marketing tools. The problem, however, is that most target markets have become spoiled and want everything instantaneously. They have also become so distracted that every time they return to the billboard to grab the details, they either forget that they meant to take down the information or it just so happens to be that moment that their Facebook just got a notification. Consumers want to access information immediately after it cross their minds.

No one uses the yellow pages anymore, because it’s not personal enough. We want to see visuals, check out pricelists and even reach out semi-anonymously at 3 a.m. AdWords is effective, but only if the company knows what they are doing. With Google’s recent removal of sidebar advertisements, SEM advertising has to take advantage of the correct criteria to find themselves ahead. Trust is a major factor in this process.

We want to see what experiences others had with this company, before we waste any of our precious time contacting them. We don’t want to risk being put into the spam or scam loop, either. We’re frightened to give our phone numbers to just anyone anymore… We don’t want to be haunted for months to years later.  

With many companies now paying people to leave biased reviews, personal experiences are more valuable than ever. Interactions with brands and businesses continue to be more meaningful and impactful. We are able to evaluate the caliber of business we are dealing with, as well gauge the people within their walls.

 In the case of life-altering industries, such as Plastic Surgery, almost 50% of patients surveyed admit that that their influence was, indeed, social media. Peer pressure was a major contributor, as selfies have made us take a deeper look at the flaws we want to perfect.

Likewise, it is the actual media content being shared by social savvy clinics that have caused patients to travel hundreds of miles to take advantage of their services. Photos, videos, client testimonials… these all influenced the decision for patients to take advantage of certain treatments at specific facilities. We can blame it all on Facebook and Instagram.

With YouTube’s monetized video platform, more videos from local businesses are being seen on a regular basis. They are low cost advertising, and the younger generations are okay with consuming them before watching a video that interests them. For this, videos on social media channels are equally disruptive. The days of SEM and SEO are more numbered than you think. While they are the basis for more impactful and more aggressive marketing efforts, it’s going to take more – way more – for most businesses to not just be seen but to also be adopted.

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Telefonica and Juniper Networks Enforce Rich Content Delivery Through New Infrastructure Delivery

NFVZone, Network Functions Virtualization | TMC Net, Technology Marketing Corporation

PREVIOUSLY PUBLISHED TO TMC NET’S NFVZONE

Content providers strive to provide the best experience to the end-user. This means speed, resolution and easy access to on-demand content. As content gets bigger, bulkier and part of larger conglomerate of in-demand content, there is often a sacrifice in load times, the amount of content that can be displayed at once and even the availability of content from time to time.

Last week, Telefónica Spain joined forces with Juniper Networks, yet again, to combat the disruptions we often face in content consumption across several channels and platforms. This partnership aims to rollout a new solution in support of enhanced delivery of rich content and cloud-servicing.

Telefónica, service provider to over 329M customers around the world, teams up with Juniper Networks in transforming the current Fusíon Network infrastructure to provide better services to clients through television, high speed Internet and mobile services from a single IP network. The companies aim to better serve enterprises, providing rich cloud services, as well.

One focus of interest is providing better interconnectivity to content providers, content delivery networks and data centers, who rely on such systems to work seamlessly and without interruption. There is nothing worse than losing quality in content during consumption – unless, of course, you are interacting with a customer and trying to provide them with an enhanced customer experience, while showing them why they need your brand. Solid service translates to reliability for a service provider.

Telefónica will provide better service to their enterprise clientele, who are able to provide service to their customers in confidence.

“Our customers expect a fast, always-on, secure experience, as they connect to cloud-based business services, access bandwidth-hungry TV, video and music content for download and streaming, or use social media sites,” states Joaquin Mata, CTO of Telefónica Spain. “Development of a superfast core that can match Fusión Network’s service edge network with scale, reliability and minimal latency, is the next step. Juniper Networks is a valued partner to Telefónica as we drive Spain’s digital transformation forward.”

The two teamed up Last September for a next generation multi-terabit IP/MPLS solution for metro services delivery through the new MX Series 3D Universal Edge Routers, covering the entire Fusíon Network.  These routers have provided high performance, scalability and intelligent SDN control. The quality of ingoing and outgoing traffic is enhanced through routing capacity and connectivity in all Internet Exchange locations.

The new addition to the MX series, MX2020, is an industrial-level router, providing clients with over 32Tbps of capacity, feeding millions of consumers at once. With secure and fully redundant architecture, this solution is set to rollout in 2019 and will be automated through Juniper’s proprietary Junos OS system. The network, itself, is highly automated.

The entire MX Series scales up to 80Tbps of system capacity, utilizing the same Junos operating system and powered with a programmable Junos chipset. The newly evolved networks will not change the way television is viewed or how content is consumed, however it will unlock the doors that will, through better connectivity, reliability and complex functionality. Data will be more secure. And, Telefónica will continue transforming content delivery through their highly consumed platforms.

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Gotham Technology Group and Pivot3 Partner in the Hyper-Convergence Space

TRANSFORMING NETWORK INFRASTRUCTURE | TMC Net, Technology Marketing Corporation

PREVIOUSLY PUBLISHED TO TMCNET’S HYPERSCALE DATA CENTERS

Gotham Technology Group is known for its dedication to the build and performance of agile and innovative mobile infrastructure solutions for a, primarily, Fortune 500 customer base. Most recently, they teamed up with Pivot3 to announce a partnership that will optimize the mobile workforce as we know it. Pivot3 provides a dynamic, scalable and hyper-converged solution to software-defined data centers, eliminating big bulky equipment and improving the cost of operations to client businesses within various industries.

Together, the partnership aims to create enhancements to existing tech infrastructures and storage solutions. In some cases, existing infrastructures will be replaced altogether.

Leveraging the power of flash, HCI and hybrid-cloud technologies, mutual customers will now be ale to apply the best infrastructure solution to each project in their ongoing workload. They will not only be able to mark each solution project with priority, but through this partnership, they will additionally have the capability to provide solutions directly within their application architecture and in conducting business services.

Optimizing infrastructures to become software-centric, costs are automatically lowered within the operating space. They are also made more productive through speed and organization. Because Gotham is dedicated to providing security within data, application delivery and mobile platform solutions, this partnership really comes as no surprise.

Partnering with outside vendors is actually nothing new to Gotham; its reseller network is continually expanding. Partnering with Pivot3, however, Gotham not only has access to their fully patented solutions, but they are also authorized to sell, service and support those same solutions. The mobile workforce becomes more efficient and more productive through virtualization and application development – both of with Gotham has demonstrated a high level of expertise within.

“Hyper-convergence is the next wave in the virtualization of the IT landscape and Pivot3’s unique architecture enables this transformation,” states Ken Phelan, CTO of Gotham Technology Group. This exclusivity will allow Gotham to be at the forefront of that wave.
 

Pivot3 allows stronger defense in protecting data, while allowing complex functions to take place very in a very simple interface. Big data, for example is collected within the system, saving weeks on end in just the planning and configuration of data collection processes.

Even while collecting so much data, in addition to storing it, software-solutions ensure efficiency in accelerated back up and recovery. Together, these processes save IT departments precious time that would be better spent focused on delivery, rather than setup.

In the case of a remote and mobile workforce, the ability to control infrastructure from a central location eliminates so many problems that businesses currently face.

Cloud technologies have opened the door for so much, but so often incompatible devices and connections interfere with certain elements in the system. Allowing an actual center to control this technology and make changes, virtually, businesses are finding better unification and stability in infrastructure, such as what Pivot3 offers.  With Gotham’s added services, customization of infrastructure and application builds will be a force to be reckoned with.

Pivot3 was recently in the news for acquiring NexGen Storage, as it shifts the hyper-converged market towards more dynamic solutions.

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As Traditional Media Consumption Shifts, So Do Trends in Social Media Engagement Strategies

WebRTC World | TMCNet

A recent study by PQ Media, a market research agency focused on competitive intelligence as it relates to some of today’s top media and technology organizations, disclosed findings that highlight the future of traditional media and how the shift is being led by a highly social Gen-X crowd. Their reports show that 2.1 percent of all traditional media consumption is sure to decrease by 2019. Of course, this figure is conservative.

Millennials are known for influencing tech innovations in the workplace. But, the Gen-X audience is the true leader in digital media interests. They spend more than 25.3 hours a week on average, consuming “doubled-up” digital media content. This consumption overlaps social media engagement and online collaboration.

“Increasingly, online and mobile media usage is being driven by the digital brand extensions of traditional media, driving up overall media as more content is re-purposed for digital devices, such as internet and mobile video streaming of TV programs and movies; online radio stations; web-based multiplayer editions of console video games; and mobile newspaper and magazine apps,” said PQ Media President and COO, Patrick Quinn.

The combined consumption of digital media and traditional media is totaled on average at 64.7 percent of our waking hours. This number is set to rise to 67 percent, even with the decline in traditional media consumption – especially with social impact playing a hand at the deck.

Acknowledging and adopting this concept, NetShow.com’s social streaming network and WebRTC ecosystem “buys in” to what is said to become a trillion-dollar market segment and mobile streaming lifestyle.

Realizing a gap in media consumption and identifying opportunity, NetShow.com introduces a bidirectional and highly interactive platform that allows us to engage our friends in shared social media consumption.

A membership-based portal is open to all networks and content providers from OTT media giants and independent media sources, as a platform engage audiences in shareable media content. Studies show that 90% of consumed digital content will be video-based.

Combining trends in the mobile experience, NetShow has developed systems that integrate various media types, including news, sports, entertainment, virtual reality and IoT interactives, further creating an engaging experience for two-way conversation within the media space. This is totally contrary to linear media sources we are accustomed to.

According to The Digital Facility, “NetShow has engineered the first “mobile living room” mobile broadband entertainment and interaction anywhere, any time. The platform empowers an interactive, immersive social viewing experience with friends and family around the world via face-to-face virtual conferencing overlay and its power isn’t limited to traditional media.”

Soon, you won’t need to screenshare in Skype to have a long distance date with your significant other. Platforms will now accommodate real-time viewing and interactivity, while you share screams and laughter.

“At NetShow, we feel we are the best investment opportunity for local TV and cable broadcast networks, along with film studios, for broadcast streaming distribution,” explains CEO Michael Evingham. “Social, connected streaming is the media of tomorrow; a way for audiences to build true relationships with each other and the content they enjoy. Networks can leverage the power and insight of social to deliver precisely what viewers want and expect. Rather than building isolated, non-social platforms of their own, NetShow provides a powerful, far-reaching solution for the future of streaming media in all its forms.”

While Gen-X consumers are the heaviest consumers of digital media consumption, our early adopters are their children. The iGen or Generation Z crowd and the Millennial professional are set to be the first adopters of NetShow’s innovative platform.

Unlike the Gen-X crowd, younger generations don’t mind sitting through ad-supported videos, which will in turn contribute to advertising effectiveness. To effectively engage universal audiences, NetShow is set to embed mobile streams that allow conversation to start amongst strangers, based on specific interest and popular discussion, related to the media being consumed. And that, my “friends,” is how the face of media will never be the same. 

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Mitel Seeks to Enhance Mobile Productivity

WebRTC World | TMCNet

PREVIOUSLY PUBLISHED TO TMC NET’S WEBRTC WORLD

Aimed to meet the growing requirements of a mobile-first world, Mitel has revealed new mobile solutions for real time communications.

The new Mitel Mobile Cloud Suite is empowering stronger communication and more productive collaboration amongst enterprise businesses, project teams and small firms. In fact, the suite allows Tier 2 and Tier 3 mobile carriers to provide more effective, rapid and cost-efficient hosting to VoLTE, ViLTE and VoWiFi technologies, in addition to advanced messaging services.

The Multi-ID, for example, allows users to easily attach all contact numbers and means of communication to be streamlined into a single device. Users are able to open a native application on any mobile device to make calls, listen to voicemail, send and receive text messages.

Evolving to meet the ongoing needs of today’s Executive and Project Lead, Mitel has established the Embedded Communications solution, the first product to emerge from the Mitel Accelerator, allowing businesses to integrate voice, video and messaging directly into mobile business SaaS applications. This streamlines mobile communications by allowing team members to stay in one app, as opposed to many, while communicating and collaborating in real-time without delaying, missing or overlooking very important details.

The Embedded Communications tool was created to enhance the FieldAware experience, already adopted by many field service organizations around the world for field-service scheduling.

Other tools include the Mi-Team portfolio solution that allows collaboration between a team with the mobile-first mindset. This solution includes real-time voice and video meeting, in addition to mobile whiteboarding and integrations of business applications. This method of communication claims to drop the average need for e-mail engagement by 40 percent. This could mean a great deal for enterprise businesses that connect thousands of employees at once. Virtual conference rooms allow for topic-based discussion, corporate meeting space and project-centered meetings.

Within the Mi-Team solution, team members will also be able to approve and sign documents, voice tag archived meetings and integrate file sharing from external cloud storage. Integrating project management workflow into the Mi-Team solution, Mitel allows users to assign tasks within virtual rooms, screenshare and schedule future meetings.

Finally, the Mitel Mobile Cloud Suite presents the mobile workforce with a solution that expands new cloud services and enables productivity within business itself, arming both enterprises and small businesses with enterprise-level tools and resource to expand business initiatives and streamline daily tasks. This solution is called the Mitel Global Cloud Expansion. It’s what brings all solutions full circle and helps Mitel to reach its strategic vision. 

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Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019

PQ Media | 2019 Media Consumption Trends in Mobile, Digital Media

THIS ARTICLE PREVIOUS APPEARED ON EXAMINER ON FEBRUARY 2, 2016.

According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019.

We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets.

Reflected through a 7.3 percent rise in digital media consumption for 2015, users were often engaged in customized, interactive experiences, leaving traditional media platforms less desirable and often kicked to the curb – literally.

Intelligence has been collected between the five consumer types, 15 leading global markets in three broad categories and within 22 specific media channels. Digital media usage accounts for 27.7% of our media consumption in the United States.

While Millennials are known for their dependence on technology and the impact on evolving business models, 2015 showed us that it is actually the Gen-X crowd that most heavily consumes digital media interests. In fact, they spend almost 25.3 hours a week on average in digital media consumption. Even the iGen crowd, the youngest group of media consumers, is only spending 39% of their time in front of an electronic device — and this is evenly spread amongst multiple digital media channels.

The Gen-X crowd is spending almost as much time consuming multiple digital media channels simultaneously, as the average hours are spent working a part-time job!

With 2016 birthing a plethora of technologies related to health and fitness, targeting baby boomers and the elderly, it is also expected that the average consumption of digital media will boost substantially, increasing the weekly average from 13.2 hours.

In 2015, as a whole, the average American spent 23.9 hours a week consuming digital media in some way, shape or form. Contributors include access and adoption of smartphones, tablets and wearable technologies. It is also reflected through launch consumption of new market gaming consoles, in additio to political and sporting events.

Despite controversy in the recording industry, surrounding digital music piracy and media consumption, it continues to be the fastest-growing outlet for digital media to date. In 2015, it has made up 33.5% of total media consumption in the US. Benefiting the Music Industry and advocating for the recording artist, this was achieved through a sharp increase in music subscription services.

Digital media music consumption often overlaps time spent on social media and collaborating online. This number does not depict consumption of digital downloads and solely reflects access through a connected device.

“Increasingly, online and mobile media usage is being driven by the digital brand extensions of traditional media, driving up overall media as more content is re-purposed for digital devices, such as internet and mobile video streaming of TV programs and movies; online radio stations; web-based multiplayer editions of console video games; and mobile newspaper and magazine apps,” said PQ Media President and COO, Patrick Quinn.

Combined digital media usage and traditional media consumption totaled 64.7 percent of hours consumed by the average American on a weekly basis. This number is expected to increase to 67 hours in 2019. Increased availability of user-generated content will replace traditional media and content produced in-studio.

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FTC Success Elusive In Enforcing National Do Not Call Registry

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PREVIOUSLY PUBLISHED ON TMCNet’s TELEMARKETING SOFTWARE SITE

Every two years, the FTC (NewsAlert) is required to report to Congress on the use of a National Do Not Call Registry. This includes complaints and utilization by both businesses and consumers. Gauging how well companies are adhering to guidelines and finding loopholes surrounding current laws, Congress will have a better understanding on which laws are working and which need to be amended in eliminating telephone spam and fraud.

The checks and balances system aims at bringing the average American a little more peace of mind at the start of their work day and when sitting at the dinner table.

Based on reports covering the last two years, as submitted on December 31, the lawmakers on Capitol Hill have given the thumbs up, as the FTC has demonstrated satisfactory efforts in enforcing telemarketing rules within the business world. Many of us may disagree, especially if we are continuously hounded by those companies texting and calling us at all hours of the night, telling us to “stop what you’re doing…” and trying to get us to spend more on student loan forgiveness programs than we would be going directly to Navient (formerly Sallie Mae) ourselves.

In contrast to those pirates that seem to break all the rules when it comes to telemarketing etiquette and compliance, the FTC has been taking a strong stance against illegal telemarketing practices and undertaking initiatives to combat technologies that allow these lawbreakers to hide their true identity. Robocalling has been a huge priority to the FTC in the most recent of years. The Federal Communications Commission has also adopted this concern as a major priority for enforcing ethical business practices in telecommunication.

Every five years, consumers and businesses must relist their most recent number into the registry database in adding protection to their “Do Not Call” requests. Within this time, callers won’t necessarily stop, but efforts to keep them from calling will keep them at bay. Because everyone does not play fairly, the FTC and FCC (NewsAlert) are consistently trying to combat offenders, while allowing telecommunications companies to operate within the boundaries of the law.

Timothy P. Tobin, a partner at law firm Hogan Lovells recently disclosed affirmations to DataGuidance, stating, “The real problem is where either the FTC or FCC, or private plaintiffs under the TCPA, go after legitimate businesses who are making good-faith efforts to comply with the law. For example, the FCC has made a total mess of the TCPA restriction on auto-dialed calls to cell phones with an overboard interpretation of what constitutes an autodialer and with unduly rigid consent requirements. This has had the effect of being extremely burdensome on many legitimate businesses, putting them at risk of multi-million dollar judgments and settlements for many types of calls and text messages that should not be restricted.”

Within each five year period, the FCC admits that they do scan phone numbers in prompting updated databases, ensuring newly listed numbers are adapted per request – and releasing those numbers that no longer belong to registered users. While it is easier having new numbers listed, because users tend to enforce this on their own, very few people are returning to the registry to remove their number once it is no longer theirs … prompting the five-year rule. After five years, numbers are automatically released from the registry.

Whether or not an uptick in unethical and illegal telecommunications practices subside, consumers are becoming more weary of answering telephones that are LAN line-based – if they even have one anymore. Consumers are also becoming weary of numbers that are not familiar and more hesitant to provide information on the Web that involves telephone number collection. This is one loophole that telemarketers have found in breaking the registry laws.

According to an undisclosed law firm, some of these numbers are hard to trace. And while many of them are able to be sued for upwards of $1500 a call, it may not be enforceable if you have filled out a form online and included your number for contact. Because filling in your number with a verified phone number is becoming increasingly required in submitting long, drawn-out forms. We are finding that even requesting a quote for a specific insurance company will return calls from multiple insurance companies that we have not permitted to solicit our phones.

Our data is being sold and the law is permitting it, because these unethical companies are asking our permission and requiring you to give up your rights to privacy in receiving information. While the FTC and FCC are doing a “good job” in enforcing the laws, the battle continues with these unethical companies. With new practices and the required two-year report, decision-makers in Congress will be able to find ways to continue helping our fight to enjoy dinner just one more day in peace.

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