Technavio predicts significant trends in television ad-spending through 2019

ORIGINALLY APPEARED ON EXAMINER ON APRIL 3, 2016 BEFORE THE SITE WENT DOWN

With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds.

Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show us. Don’t make us do more work!

On the April 1, Technavio highlighted three key trends in market growth:

  • Data and Audience-Driven TV Advertising
  • Popularity of Programmatic Advertising
  • Real-Time Bidding

These trends are known as addressable TV advertising.

According to Soumya Mutsuddi, a lead analyst for Technavio, “Addressable TV advertising is gaining immense popularity in the US. It is helping advertisers reach out to their target audiences and generating great results in terms of ROI. Within a common program or navigation screen, this technique is capable of serving different ads or ad pods.

“These ads are targeted by demography, customer behavior, geography-centric, or through a self-selected individual household method. These ads are delivered through satellite, cable, Internet protocol TV, or set-top boxes.”

Addressable TV advertising is made possible across platforms, including digital television and traditional transmissions alike. The company predicts that TV ad spending will only increase with the aggressive political events and upcoming world competitions, such as the 2016 Rio Olympics, European Leagues, FIFA World Cup and the United States Presidential Election 2016. Trends in television consumption are already showing sharp increases at this time.

Taking a step back and looking at the overall picture, one can clearly see that, while targeting specific demographics, traditional media is actually quite broad-based and caters to multiple subgroups or to those, who have shared interest across demographic boundaries. Digital media, however, is customized to the user experience, targeting specific data points and providing tailored content to individual viewers. Digital TV advertising is then able to tap into psychographics on a much more powerful scale.

Traditional television platforms are starting to use these ideals in providing tailored experiences to local populations. Much like YouTube’s ability, for example, to allow users to broadcast their own advertising based on matrices, traditional television is driving local advertisers to engage in television broadcast in meeting their advertising needs. Limited budgets are even being catered to.

Cable companies have recently been adopting the technologies in optimizing online advertising strategies and synchronizing them with local broadcast television. This has been providing them with better visibility and awareness for brands that the local population is actually interested in.

Through programmatic advertising, the automated buying and selling of digital advertising is taking place. These data points are effective, because they are rolled out based on data collected online. But, they are also very efficient, because they save time and provide a great quality of service to the customer. Efficiency cuts costs to process for the company.

Advertising dollars are then optimized. Customers are getting a bigger bang for their buck. Increased quality in inventory allows advertising to allocate more budget for this form of advertising and actually grow their business.

Programmatic advertising has already seen the increase in spending dollars due to excellent placement, from 2014 to 2015. This is only expected to increase and become a primary choice for traditional advertising in a cross-platform type of world.

Finally, the advertising markets have learned that users not only want to enjoy a product or service, they want to have a good story that goes along with it. In marketing and branding, we learn that a good story will sell just about any product – especially to someone that doesn’t necessarily need it.

Trends in online purchases show we spend many of our hard earned dollars on bidding and eCommerce platforms such as eBay, Amazon, QuiBids, PropertyRoom.com and more. We have learned to trust bidding in real time and have learned to actually love it.

There is a certain rush, knowing you are getting a hard-to-find item or an item under its value – and trying to be the winning bidder, against hundreds of others across the country.

Real-time bidding has become that emerging trend in the US advertising market, and it allows us to interact with the brand, show our interests and allow them to gauge our demand. Real-time bidding has become so commonplace that it has “outpaced growth in other digital media platforms such as mobile and social in the past couple of years,” according to Technavio.

Because the digital infrastructure is so developed in the United States, we have become the largest market for real-time bidding in the world. Technavio expects real-time bidding to triple during the next three years and account for 50% of the United States digital ad spending market. This would include those doing business within the United States but are located elsewhere.

Because real-time bidding is an exciting interactive process, users will most likely spark awareness of bidding platforms through word-of-mouth efforts and businesses will be able to reduce advertising costs, model ads according to target audiences and provide better transparencies in ad delivery.

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The Sabir Bey Show announces new projects, releases and home on RMC On Air

PREVIOUSLY PUBLISHED ON EXAMINER

The producer of The Sabir Bey Show met up with Examiner Sunday, Sept. 27, to update the news network with some of the latest releases from this hit streaming broadcast show and host, Sabir Bey. Current releases include a growing Web presence, interactive mobile application and new home at RMC On Air. This comes just four months after leaving a previous tenure at LA Talk Live, where the show endured three flourishing seasons.

The Sabir Bey Show has now been given the freedom to enter new platforms and merge into new markets, where a new message needs to be heard and discussed. The topics will remain focused on “civics, law, history, health, society, culture and true hip-hop.” Therefore, it will remain unchanged to loyal viewers, who continuously return to the show for the fifth element in hip-hop — knowledge!

The Sabir Bey Show has now been given the freedom to enter new platforms and merge into new markets, where a new message needs to be heard and discussed. The topics will remain focused on “civics, law, history, health, society, culture and true hip-hop.” Therefore, it will remain unchanged to loyal viewers, who continuously return to the show for the fifth element in hip-hop — knowledge!

The Sabir Bey Show, often called controversial by the masses, supports truth, freedom, justice, love and peace in efforts to “uplift fallen humanity” through its mission of uniting Moors across the globe and bringing peace amongst all communities. In continuing this mission, The Sabir Bey Show targets the Media in reminding those who have chosen a career in the media that there is a certain unalienable responsibility that goes with it.

Host, Sabir Bey has been quite busy. Recently, he had been touring the country, giving lectures and showing the film, “Out of Darkness.” This film, already being slated much better than the popular Hidden Colors project in which he had appeared on in 2012, is the first in a series in from a similar genre. This film by Building Seven Media has also been gaining awareness around the Web. A sure cult classic, one will find guest appearances by multiple Moorish elders and by the many within the Pan Africanist movement, well-known to this country. The film officially releases in Mid-October to those awaiting in suspense.

In addition to work with Amadeuz Christ of Building Seven, Sabir Bey has been filming a behind the scenes “actuality” show to The Sabir Bey Show. “The Sabir Bey ‘Actuality’ Show” is an on-demand, HD project, available through the brand new Sabir Bey Show mobile app and a spin-off of the very popular Sabir Bey Show. In the past, the show has reached over 8 million weekly viewers, including consumers in over 180 countries around the globe.

Viewers are able to call in live and ask questions regarding the topic at hand and in relation to law and civics. He even challenges doubters live on air to call in and “put him on the spot.” …So far, no one has stepped up to the plate.

TheSabirBeyShow.com is a social network, which is rapidly growing new members. Members are encouraged to enter in discussion with one another, while building between a nation. Here, members are able to purchase books, DVDs and even watch the show live. There is also a chatroom and forum attached to the site. Just as Facebook is both Online and on Mobile, so is The Sabir Bey Show.

Users are encouraged to download the app to enhance their “edu-tainment” experience. Videos are available on the site, as will be a true hip hop playlist co-signed by Sabir Bey. The app has multiple features that site simply does not. For now, The Sabir Bey Show app is only available on Android at this time.

There is an app review process the app must go through before iPhone will see their version available. Each week, viewers can choose to view the show live through the app and/or watch it on demand. They are able to click-to-call the show directly, and they can also chat within the interactive browser. E-books, dictionaries and case studies are found on the mobile app, in addition to “must have” DVDs to enrich one’s educational background.

The Sabir Bey Show can be found here in Google Play.

iPhone users can cheat for now by visiting this link and saving a bookmark to their mobile desktop. There will be missing features, but it will still be a good alternative.

DISCLAIMER: Jessica N. Abraham is no longer affiliated with the show or any creative assets, thereof. Since 2016, the site and all assets have been under new ownership. All designs, edits and administration to the official websites are no longer controlled by Jessica N. Abraham or Shorty Produkshins.

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Look, Ma! No hands! | Robocast: Automating Social

PREVIOUSLY PUBLISHED ON EXAMINER

Slated for release to the public tomorrow, Sunday, April 19, 2015, Robocast.com Player has created a system that “auto-browses social media links, including Twitter and Instagram Feeds, Searches, Hashtags and more,” according to a press release by Robocast, Inc., late Friday evening. The new and improved player will be demonstrated to onlookers during an exhibition at Union Square Park at Earth Day NY 2015 and will lead audiences into a visual journey, stuffed with content from Global Earth Day, particularly focusing on the 25th anniversary of Earth Day NY.

As a patented multimedia playlist engine, users are able to sign into Robocast.com with social media logins and literally “play” their timelines, based on search and hashtag results. Each search query will automatically generate an interactive show experience built from status updates, tweets and shared content on that particular subject. Instead of scrolling, the presentation will carry users through each post, utilizing the ability to be paused, resumed and viewed at multiple speeds.

Surviving the “early days of the web,” Robocast, Inc. prides itself on “pioneering automated web browsing and continuing to create new, more efficient tools for consuming web content.” The company has coordinated presentations that uplift audiences through Earth Day initiatives, encouraging community awareness and participation during this special event, while potentially changing the way that we consume and enjoy social media for the rest of our lives.

“The goal has always been to make digital media use easier and more powerful, through familiar controls,” said Robocast CEO Damon C. Torres, inventor of the playlist engine system. “I’m truly excited to enable people to have a deeper engagement with their social feeds through automated browsing with Robocast.”

Robocast works hard to “Automate the Web,” a mission the have worked hard at preserving, since the early nineties. Functioning in any browser, content can be saved from any website, social network and media platform simply by logging in from a favorite social media portal. This eliminates the need to enter additional logins, passwords and/or characters, since users are probably already logged into Facebook and/or Twitter.

Not only are they streamlining the login process, they are eliminating our need to click during our social sessions. The only question left to ask is, will this make us even more lazy, spoiled or allow us to work more efficiently? Only time will tell, but Robocast is certainly taking ease-of-use to a whole new level!

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