ShoreTel Expands Globalization Growth Through HYBRID System and Voxbone Partnership

Unified Communications | TMCNet

PREVIOUSLY PUBLISHED TO TMCNET’S UNIFIED COMMUNICATIONS

ShoreTel, provider of unified communications solutions and phone systems, has decided to partner with Voxbone in extending the reach of its Cloud PBX Service. Voxbone is a global provider of virtual local and business-centric telephone numbers, serving both individual and enterprise consumers.

Impacting global expansion strategies, ShoreTel’s partnership with Voxbone will enhance enterprise operations, by allowing clients to be reached by customers outside of their current territories and markets.  

ShoreTel recently launched the Connect CLOUD, providing fully hosted management to benefit collaboration and unified communications experiences. This not only establishes a centralized universe for companies working across continents, but it also allows them to receive direct inward dialing (DID) extensions that facilitate global demand through a carrier-grade network.

Voxbone, an industry choice for many, has partnerships with national carriers all over the world, providing service possibilities to the end-customer.  They not only assign traditional geographic-based numbers, but they also provide regional 800 numbers and the ability to receive text via virtual mobile numbers. This is extremely important for organizations that are switching from strict call center models to contact call centers in keeping with modern progression.

This move also facilitates customer contact through multiple platforms. Delivering the means to communicate through a central source provides continue efficiency and fosters proactivity in the workplace. It also establishes brand trust and loyalty. Which means, ShoreTel is providing clients with more convenient way to serve their customers.

Striving to better serve a globalized workforce, ShoreTel has been working to evolve their solutions in meeting the needs of companies operating in obscure locations and geographical regions, while connecting remote teams throughout.

In other news, the rollout of the ShoreTel Connect™ HYBRID is allowing sites to mix-and-match efforts towards more effective UC deployment. Companies are be able to move all communications within the cloud – or route them to where it most benefits their daily activities. Directory synchronization allows for extension-to-extension dialing, pairing virtual extensions with actual extensions in the physical realm.

“The hybrid architecture is a destination, instead of a transitional strategy,” states Dave Michels, Analyst of UC Strategies.

ShoreTel is taking an initiative in upselling existing solutions by helping companies exceed their current growth and business models. With growth comes the need to upgrade servicing and ShoreTel is working to help them get there.

“Many customers want to take advantage of UCaaS capabilities, and at the same time they want to leverage their existing assets and business processes,” states Eugenia Corrales, SVP of product at ShoreTel. She continues by discussing new subscription-based model targeting the specific needs of each business. “Businesses now have the flexibility to optimize communications services and applications while migrating payments to a subscription-based model.”

A few benefits of the ShoreTel Connect™ HYBRID and the move to integrate Voxbone technologies include little or no expense in:

  • Adding additional offices and office expansions in remote locations
  • Providing seasonal teleworkers with their own extensions without interfering with IT operations
  • Simplifying communications
  • Centralizing communications
  • Transitioning operational models and existing solutions
  • Reaching customers outside existing markets or market reach
  • Providing flexibility in the communications model
  • Protecting sensitive communications and identities of workforce

This shift in solution servicing allows on-site and remote workforces to work together in synch, while facilitating productivity and collaboration in day-to-day business operations. It’s almost like they’re down the hall from each other. 

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ICFlix and Visa team up cross platform to convert consumers into brand loyalists

ICFlix is the Netflix of the Arab American World. Teams up with Visa to provide loyalists with incentives.

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Competitors to Netflix join forces with Visa to bring new customers to the company’s Online video playground. A company, known to primarily overseas audiences, ICFlix, was established in 2012 and offers a vast array of titles from Hollywood to Bollywood and even Jazwood, which are Arab releases. According to an August 31, 2014 press release, the company has announced that the offer would begin the following day, which would be September 1, 2014.

The offer is very simple, and it is set up to benefit both Visa and ICFlix in assuring that a customer will use a Visa check, debit or credit card to make a subscription purchase with ICFlix. Through their purchase, they will receive two months of service for the price of one. Each subscription fee is similar to that of Netflix, set at $7.99 USD, and appears to offer a larger variety of titles for the International viewer. Even greater the value, consumers are allowed to test drive the platform for free for seven days before making a decision, or while awaiting the arrival of their new Visa card.

In making services more convenient for consumers, ICFlix has created cross-platform delivery in that movies can be viewed on tablets, PCs, gaming platforms, smart TVs and mobile devices. Is this perhaps a way that Visa is taking advantage of Internet and Mobile Marketing without “in-your-face” marketing?

Customers may seek to apply for a new Visa card if they do not currently hold one in that they will see benefits of just that. Likewise, those that hold a Visa may search for other perks and offers available to them.

ICFlix will benefit from new consumers that will take advantage of the offer, spread the news to friends and will convert to long-term customers. This will build brand loyalty amongst the audiences, who feel they are getting something “extra” for choosing to do business with these brands, as opposed to their competition.

On the cross promotional merger, Karim Beg, Head of Marketing at Visa MENA said: “Visa is pleased to partner with ICFLIX to allow Visa cardholders in the MENA region a special incentive when they purchase a month’s subscription on the popular online streaming website. We are delighted to be able to offer avid Hollywood, Bollywood and Jazwood fans in the region the opportunity to stream their favourite films, while enjoying the safety and convenience of transacting with Visa.”

We have seen cross promotions between major companies time and time again. This isn’t the first, and it surely isn’t the last. But, it is great to see older, more established businesses teaming up with much newer, expanding businesses and bringing new innovations, offers and brand loyalty to the table.

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GoPro releasing new app with exclusive tools for Xbox One community at Comic-Con

XBox and GoPro team up at 2014 Comic-Con Event.

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GoPro announced on July 22, 2014 that it was offering four exclusive videos to Xbox One in marking the launch of its brand new GoPro video channel on Xbox One. This channel comes as a great tool for athletes and filmmakers who enjoy playing video games just as much as editing their latest captures to share with the World. The rest of the Xbox Community may simply enjoy watching these videos side-by-side with their gaming experience.

As you may be aware, the Xbox One allows for voice command and split screen action, which also allows for simultaneous viewing and action packed gaming experiences without the need for much “control.” With the addition of the new GoPro application, we can assume this same treatment will enhance the user experience.

With the GoPro cameras (i.e. HD Hero) and capture devices, anyone can create high-quality works of art. With the “television-like” works, anyone can use this to market their product, service, hobbies, and endeavors, as well as simply entertain the next person …on the other side of the Planet! Because this is a new app within the Xbox Dashboard, users will more likely have their videos seen! This is great news for the early adopter!

This app allows users to do a variety of things directly through the Xbox One console. Users may take advantage of the e-commerce capabilities and purchase GoPro equipment. Or, they may share and purchase on-demand videos. In April, GoPro tested waters by offering its videos on Xbox 360 and found that users took advantage of these features.

The enthusiasm led to over half-a-million downloads via GoPro on Xbox Live alone! To top this fact, the average viewing time of a 30-minute video was at about 18 minutes! This is claimed to be longer than the viewing that the average television sitcom receives.

Later this week, the City of San Diego will be hosting Comic-Con International where attendees may demo the app prior to release. A recent press release states that: “Xbox Lounge attendees can view teaser clips of exclusive content, watch a robust playlist of other GoPro-produced and user-generated videos and learn about new favorite and share features.”

“Bringing the GoPro Channel to Xbox One has been a top demand from fans this year,” said Larry Hryb, Xbox Live’s Major Nelson. “GoPro athletes and fans alike can curate their favorite videos on their big screens right next to their favorite Xbox One games, and it’s super easy to switch between the two. I love that you can also buy GoPro cameras and gear right from the app!”

Now, we shall see how many people will begin taking advantage of this new marketplace in taking their brands to the next level!

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Will “Beamz by Flo Rida” be music to our ears?

Will "Beamz by Flo Rida" be music to our ears?

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Beamz Interactive has just announced a “Milestone Endorsement” and Licensing Deal with Rapper, Flo Rida, and this could be music to our ears and a very cool new experience for event goers and music enthusiasts everywhere — not just in Hip Hop and Rap Music!

Beamz Interactive, Inc. is an emerging, yet state-of-the-art company with something unique to offer those who love new ways of creating and presenting music to audiences on a regular basis. Beamz, specialized laser-controlled music technology, works in the fashion of traditional MIDI… only more advanced!

This machine is used by triggering specific commands with actual laser beams. As a matter of fact, technology by Beamz may very well replace modern DJ equipment and even instruments used by bands, especially during performance periods. The cool thing is that music can simply be played for enjoyment purposes, although the device is configured to allow for Advanced and Interactive Music Creation techniques.

Separate from “old school” MIDI technology, Beamz is Interactive. More on the product capabilities will be demonstrated through product release and performance of the new consumer product line, “Beamz by Flo Rida.” Beamz is known for prosumer editions of previous technologies, similar but unlike this new product line.

In a recent press release by Beamz and D3M Licensing Group, a Global Licensing Agent for Flo Rida, Flo Rida made a statement on the new product line: “With Beamz, everyone will be able to create and play music, not just listen to it. It’s hard to describe the feeling of making music on-the-fly with Beamz for the first time. It’s easy enough for anyone to play within minutes, yet sophisticated enough for artists and DJs to use on stage. I’ve been a follower of the Beamz product ever since I first got my hands on it, and I’m looking forward to working with Beamz to develop the ‘Beamz by Flo Rida’ product line.”

It’s easy enough for anyone to play within minutes, yet sophisticated enough for artists and DJs to use on stage. I’ve been a follower of the Beamz product ever since I first got my hands on it, and I’m looking forward to working with Beamz to develop the ‘Beamz by Flo Rida’ product line.”

In the meantime, Beamz is preparing for a massive takeover through this deal and ready to take force, especially through Digital Marketing means! To reach and encourage a “new generation of music enthusiasts and Flo Rida fans,” everything must be customized to fit their needs.

Beamz will work closely with Flo Rida to develop the new product line. From there, a series of commercials will be filmed and distributed via television and Social Media outlets. It is expected that viral distribution of these commercials would attract the attention of much of his fanbase and those interested in the product’s capabilities.

In the matters of Mobile Distribution, Flo Rida is set to be featured in the software application of Beamz technology for iPhone, iPad and Windows 8 devices. This software will include a library of Flo Rida’s very own music catalog and be converted into an Interactive format. Through Word of Mouth means and sharing capabilities, THIS is expected to attract users based on the usage of specific mobile devices and viral measures. Flo Rida fans may be further attracted to the signatured “Special Limited Edition Chrome” version of this product.

Due for furthered announcement in the second half of the 2013-year, in-depth details on the product will be released prior to final launch dates for the Beamz by Flo Rida devices and software.

Teasers are expected to hint to users via Social Media on the upcoming product in planting suspense and anticipation for the product’s commencement into markets all over! Currently, commercials are being slated to begin airing as of the third quarter in 2013 on select Television and Internet Distribution Channels.

On a personal note: I am excited about this new product and release. I can only imagine how live shows and performances will begin to evolve with the addition of this product into markets on a Global level. Aside from the Emulator, a see-through touchscreen “DJ Glass,” I would think this would bring a difference to the World of Electronic Music and anyone that uses a DJ that no longer has a traditional turntable setup.

It will bring art and performance back into the craft of DJing. I recently attended an event that a well-known-rapper-turned-DJ performed at and was very disappointed by witnessing two guys simply sitting on stage, at a desk, playing music for us. The crowd of many became a crowd of almost no one, quickly!

If Beamz were to have Flo Rida implement usage of their new product into his shows and live events prior to any media presentation, wonders could be worked for the brand. The element of curiosity will take over, and the “ohhhhhhh” factor will become even more sufficient upon media release.

Additionally, the feeling of personalization and privilege will lead to Brand Loyalty and Word of Mouth Marketing successes through allowing potential consumers to tell the Brand Story to their immediate friends and family via cell phone photo and video contributions to Social Media and Networks.

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